Experience

United Industries Limited (UIL)

• Pakistan
• Food and Beverage Services
• 100 - 200 Employee

• Director Marketing

  • Feb 2018 - Present



INVICTUS BRANDS

• Pakistan
• Advertising Services

• Chief Executive Officer

  • Jan 2020 - Present



United Snacks (Pvt) Limited

• Pakistan
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Marketing

  • Feb 2015 - Present

  Marketing & Communications Director for OyeHoye chips & Kashmir oils Marketing & Communications Director for OyeHoye chips & Kashmir oils



Givaudan

• Switzerland
• Chemical Manufacturing
• 700 & Above Employee

• Project Consultant - EMScom Consultancy Project (USI Lugano, Switzerland)

  • Oct 2014 - Sep 2015

  Global Social Media Strategy for Givaudan. Global Social Media Strategy for Givaudan.



Service Sales Corporation (Pvt.) Limited

• Pakistan
• Retail
• 300 - 400 Employee

• Head of Marketing Communications

  • Jul 2011 - Nov 2014

  Responsibilities:• Ensuring profit targets are achieved, margins maintained & expenses controlled.• Planning, negotiating, buying, tracking, and optimizing media campaigns.• Serving as a liaison to Creative, Media, Digital and PR agencies and partners• Developing media strategies and tactics.• Carrying out post-buy analysis• Develop interactive, direct marketing, media, creative, sales promotion and PR strategies to revamp the brand • Develop annual brand plans in partnership with the sales and insight teams.• Liaising closely with customers & licensors presenting product & marketing plans.• Effectively managing, coaching, motivating and developing the internal teams on marketing. Achievements:• Re-positioned Servis corporate tagline and launched “Servis-Shoes for Everyone” campaign, which won the best ad campaign within the category at PAS Awards 2012 and 2013. • Developed strategic Digital Marketing ie. Social Media, Print, Broadcasting and Outdoor media buying plans for Regional & National campaigns• Managed and monitored national/regional annual advertising budgets • Implemented strategic plans to maximize brand potential. • Conducted in-depth consumer analysis through U&As and FGDs to determine the TG and image/demand of the brand.• Launched “Servis Fun and Learn” program in association with British Council to facilitate kids in their learning and to develop the education sector.



LOWE & RAUF

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Sep 2008 - Jul 2011



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Head of Nestle Business

  • Sep 2007 - Aug 2008

  Managed Nestlé Pakistan's brands: Nido, Everyday, Beverages, Milo and Maggi. Managed Nestlé Pakistan's brands: Nido, Everyday, Beverages, Milo and Maggi.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Manager

  • 2004 - 2007

  Worked on the following brands:UFONE (Pak - Telecom) – Prepaid, Postpaid and VASDuration: February 2006 – August 2007 January 2005 – May 2005BRITISH AMERICAN TOBACCO - BrandsDuration: March 2004 – August 2005BRITISH AMERICAN TOBACCO - Trade Marketing Duration: August 2005 – March 2006Brands: Dunhill, B&H, Gold Leaf, Pall Mall and CapstanUNILEVER PakistanDuration: February 2005 – April 2006Brands: Rafhan Custard, Jelly, Kheer, Milkshake, Ice Cream and Glaxose DIBM PakistanDuration: January 2005 – April 2006Pakistan International AirlinesDuration: November 2005 – April 2006



evernew entertainment

• Entertainment Providers
• 1 - 100 Employee

• Account Executive

  • 2002 - 2003