Experience

Pradella Property Ventures

• Real Estate
• 1 - 100 Employee

• Sales and Marketing Director

  • Nov 2020 - Present

• Head of Marketing and Operations Manager

  • Mar 2016 - Present



Savills Australia & New Zealand

• Australia
• Real Estate
• 400 - 500 Employee

• Residential Project Marketing Executive

  • Oct 2014 - Mar 2016



Pradella Developments

• Australia
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • Nov 2012 - Oct 2014

  Position: To collect and evaluate consumer research, market conditions and competitor data Assist in developing and delivering marketing strategies to meet project objectives Implement a communication plan for each project Coordinate effective CRM database for marketing of projects Coordinate and assist in managing an online/social media presence for all projects Coordinate and manage all marketing, advertising and promotional events. Assist in implementation of a companywide plan working with all departments to help deliver the marketing plan and brand for all projects. Key Tasks and Responsibilities: Assist in the planning and scheduling of project timelines Use appropriate tools to track project deliverables Coordinate all marketing, advertising and promotional staff Provide support to sales team Implement marketing plans for new and existing projects Deliver marketing activity within the agreed budget Conduct marketing research to determine market requirements for existing and future products Analysis of consumer research, current market conditions and competitor information Assist in monitoring, reviewing and reporting on all marketing activities and results Coordinate all aspects of print production, receipt and distribution Produce innovative and cost effective promotions both in print and online Assist with production of quarterly newsletters reinforcing the brand of product over the project lifecycle Deliver events program to ensure the brand presence is mixed and strategic objectives are being met Manage 3D visualisation consultants and assist with designing 3D visualisation imagery Arranging, maintaining and designing display apartment fit outs Conduct review on site of construction and design defects and maintain defects record through Aconex



ML Design

• Junior Interior Designer

  • Nov 2011 - Oct 2012