Mia Backhausen
Marketing Operations Manager at Wunderman Thompson MAP- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
German Professional working proficiency
-
Danish Native or bilingual proficiency
-
Swedish Limited working proficiency
-
Norwegian Limited working proficiency
Topline Score
Bio
Lars-Christian Brask
Jeg har haft fornøjelsen af at samarbejde med Mia i Board Assure, hvor hun med kyndig hånd har styret forberedelse og afvikling af uddannelses-seminarer med alt fra indhold til logistik. Mia er utrolig nem at arbejde sammen med og god til at få tingene klaret dygtigt!
Gunnar Papendick Larsen
I had the pleasure working with Mia for 6 months, when she was part of my team as an intern. Mia was quick in getting the essence of what the Chamber was doing and became a full value member of staff! In particular Mia had a keen interest in social media and with a skill full approach took the chambers social media presence to a new level and has taught us what works - things we are still applying today. I can only give her my best recommendations.
Lars-Christian Brask
Jeg har haft fornøjelsen af at samarbejde med Mia i Board Assure, hvor hun med kyndig hånd har styret forberedelse og afvikling af uddannelses-seminarer med alt fra indhold til logistik. Mia er utrolig nem at arbejde sammen med og god til at få tingene klaret dygtigt!
Gunnar Papendick Larsen
I had the pleasure working with Mia for 6 months, when she was part of my team as an intern. Mia was quick in getting the essence of what the Chamber was doing and became a full value member of staff! In particular Mia had a keen interest in social media and with a skill full approach took the chambers social media presence to a new level and has taught us what works - things we are still applying today. I can only give her my best recommendations.
Lars-Christian Brask
Jeg har haft fornøjelsen af at samarbejde med Mia i Board Assure, hvor hun med kyndig hånd har styret forberedelse og afvikling af uddannelses-seminarer med alt fra indhold til logistik. Mia er utrolig nem at arbejde sammen med og god til at få tingene klaret dygtigt!
Gunnar Papendick Larsen
I had the pleasure working with Mia for 6 months, when she was part of my team as an intern. Mia was quick in getting the essence of what the Chamber was doing and became a full value member of staff! In particular Mia had a keen interest in social media and with a skill full approach took the chambers social media presence to a new level and has taught us what works - things we are still applying today. I can only give her my best recommendations.
Lars-Christian Brask
Jeg har haft fornøjelsen af at samarbejde med Mia i Board Assure, hvor hun med kyndig hånd har styret forberedelse og afvikling af uddannelses-seminarer med alt fra indhold til logistik. Mia er utrolig nem at arbejde sammen med og god til at få tingene klaret dygtigt!
Gunnar Papendick Larsen
I had the pleasure working with Mia for 6 months, when she was part of my team as an intern. Mia was quick in getting the essence of what the Chamber was doing and became a full value member of staff! In particular Mia had a keen interest in social media and with a skill full approach took the chambers social media presence to a new level and has taught us what works - things we are still applying today. I can only give her my best recommendations.
Credentials
-
Time Management for Managers
LinkedInApr, 2021- Nov, 2024 -
Coaching and Developing Employees
LinkedInMar, 2021- Nov, 2024 -
The Six Morning Habits of High Performers
LinkedInMar, 2021- Nov, 2024
Experience
-
Wunderman Thompson MAP
-
Denmark
-
Advertising Services
-
700 & Above Employee
-
Marketing Operations Manager
-
Feb 2020 - Present
At Wunderman, I work as a Marketing Operations Manager, being a Client Lead on a Global team of 50+ people, focusing on Client Relationship & Collaboration Team Wellbeing & Collaboration Strategy I manage a wonderful and big global team consisting of specialists within their field, client-facing coordinator a.o. At Wunderman, I work as a Marketing Operations Manager, being a Client Lead on a Global team of 50+ people, focusing on Client Relationship & Collaboration Team Wellbeing & Collaboration Strategy I manage a wonderful and big global team consisting of specialists within their field, client-facing coordinator a.o.
-
-
-
Sunweb
-
Denmark
-
Marketingchef - Marketing Manager
-
Jan 2017 - Jan 2020
Working in Sunweb, my responsibilities included: Management of marketing department and personnel Strategic marketing efforts and planning - especially efforts on brand awareness Campaigns - planning, execution, evaluation Project Management Budgeting Offline media: TV, radio, outdoor, content, print - mediaplanning, execution, evaluation, creatives Events & Sponsorships Analysis - market, customers, website, consumer behavior Results: - increase of newsletter subscribers - increase of sales by 25 % - introduce, use and realise project management as management tool in marketing - project manager of events & fairs - create, maintain a user-generated panel to utilise in marketing research - 66% of employees describe the collaboration as a their closests manager as "really good" - introduced biweekly knowledge sharing meetings to facilitate collaboration and idea generation across team roles - strategic planning of media-effort both online and offline and branding efforts - introduce, use and educate interns to facilitate them further in their careers I worked with the following brands - Sunweb DK (sunweb.dk/rejser), Sunweb NO (sunweb.no/reiser), and have also been involved with Sunweb DK & SE SKI, Sunweb SE and Sunweb DK Car Holidays (now closed). Show less
-
-
-
Board Company
-
Denmark
-
Education Management
-
1 - 100 Employee
-
Senior Manager
-
Oct 2014 - Dec 2016
Board Assure A/S is a leading provider of insurance and education for board members. Our insurance policies are provided in collaboation with RiskPoint A/S and covered by a Lloyds syndicate with A+ credit rating in London. Our board education program "Board Certificate" is provided in collaboration with KPMG, Horten and Boyden global executive search. The program is an intensive 3 day program, taught by leading experts and professional board members. For more information please visit: www.board.dk Responsibilities & results: Marketing & Social Media - increased Linkedin followers by 450 % within 2 years Education - full management of education including managing, developing and executing the Board Certificate education, with 350 + participants within 2 years, and successfull alumnievents in collaboration with partners Leads - lead generation, development of lead strategy, setting up and evaluating campaigns SEO, SEM, Analytics, Adwords - decreasing budget and increasing conversion, development of new texts for new website design and remarkable SEO optimisation Accounting - controlling payments, payment reminder, handling invoices and payments a.o. Results: - increased social media following by 450 % - project managed a full redesign of website and graphics and SEO optimisation - responsible for 5 yearly courses with good evaluations and continous improvement. Show less
-
-
-
Next Puzzle Aps
-
Copenhagen Area, Denmark
-
Consultant
-
Dec 2013 - Sep 2014
NextPuzzle is a team of experienced consultants and talented students, who work with strategy, governance, management,IT governance and IT project and program management within the public sector, commercial organizations and NGO's. We offer counselling, facilitation a.o. to organisations and leaders with a desire to change and renew and help reshape the public sector in Denmark. My responsibilities included: Assisting in project management Building a new website for NextPuzzle, ie. reworking the text side and participating in graphic redesign Assisting the consultants on a daily basis, including researching, organising data and helping with final presentations. LinkedIn Back office work, such as accounting, purchasing, and planning of internal office events and education. Organising social events - strategy trip to Barcelona a.o. www.nextpuzzle.com Show less
-
-
-
Danish-UK Association
-
United Kingdom
-
Civic and Social Organizations
-
1 - 100 Employee
-
Intern
-
Jul 2013 - Dec 2013
Main responsibilities: ALL social media: Twitter @DUCCLondon , Facebook:Danish-UK Chamber of Commerce, LinkedIn: DUCC - Danish-UK Chamber of Commerce. Social media results: 100% increase of Twitter followers within 2 months from starting, tweets on "Can Corporates Do Without Bank Finance" event going viral to UK,US, Mexico a.o. Newsletter: http://www.ducc.co.uk/sm/media/newsletters/ Website news and maintenance: wwww.ducc.co.uk Tasks: Planning, coordinating, and hosting network events Design and produce invitations Prepare membership mail outs Preparation of newsletter, including collection and production of relevant material and news stories New member lead generation Membership liaison Researching of potential members Member retention Participation in internal and external chamber meetings General office administration Website maintenance Updating events Updating membership database Show less
-
-
-
Presidents Institute
-
Denmark
-
Professional Training and Coaching
-
1 - 100 Employee
-
Student Assistant
-
May 2011 - Jun 2013
Presidents Institute (formerly IS) is focused on training and development of senior executives and board members: - Directors Club: Scandinavia's leading business club – by invitation only - Directors Institute: Europe's leading forum for business leaders - Directors Update: World leading updates on leadership, strategy and governance - Executive Education: World leading executive programs in Copenhagen and New York The company was founded in 2005 as Institut for Selskabsledelse (Institute for Corporate Governance) and changed its name to IS in 2012. Responsibilites: research - research strategy Show less
-
-
-
McKinsey & Company
-
Business Consulting and Services
-
700 & Above Employee
-
Student Assistant
-
May 2010 - Nov 2012
Working with various assignments in the accounting department, such as: Handling and reporting expenses, Timesheets & Timesheet reporting, Reporting international trade to the Danish Statistical Bureau, ad-hoc administrative work Working with various assignments in the accounting department, such as: Handling and reporting expenses, Timesheets & Timesheet reporting, Reporting international trade to the Danish Statistical Bureau, ad-hoc administrative work
-
-
-
Guldsmed Anni Backhausen ApS
-
Charlottenlund, Copenhagen Area
-
Shop assistant
-
Dec 2005 - Dec 2010
From 2005 and onwards I worked in the family business on equal terms as the other employees, with tasks such as : selling, handling incoming service orders, handling orders for handmade jewelry pieces and banking. I was responsible for communicating with foreign suppliers and customers, using both German and English From 2005 and onwards I worked in the family business on equal terms as the other employees, with tasks such as : selling, handling incoming service orders, handling orders for handmade jewelry pieces and banking. I was responsible for communicating with foreign suppliers and customers, using both German and English
-
-
Education
-
2012 - 2015
Copenhagen Business School
Msc. Economics, Business and Administration ( cand.merc.), International Marketing and Management -
2012 - 2012
Copenhagen Business School
Bachelor electives, Accounting and Finance -
2012 - 2012
Copenhagen Business School
Undergraduate, Economics -
2011 - 2012
Copenhagen Business School & NIels Brock
Spent one year upgrading ECTS to change direction for my masters degree, economics, mathematics, statistics -
2008 - 2011
Copenhagen Business School
Bachelor of Arts (BA), Intercultural Marketing & English -
2005 - 2008
Gammel Hellerup Gymnasium
Social Studies A-level, English A-level, German A-level, 10,8 on the danish 12-scale
Community
