Experience

Dermis Hautklinik

• Switzerland
• Medical Practices
• 1 - 100 Employee

• Managing Director

  • Jun 2021 - Present

  Digital/marketing/sales/management Digital/marketing/sales/management



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Vice President

  • Jul 2018 - Jun 2021

  Innovation Digital Multi-cultural environmentEntrepreneurship- P&L: Restored brand and channel profitability by reviewing past investments and closing unprofitable drivers (stores & promotions). Stopping PLV investments for cost and sustainable objectives- Distribution: Define a regional strategy adapted to the demographic of the population. Adapting the offer in products and promotions to be customer centric and offer a perfect Omni-channel experience-Digital transformation: Major shift towards e-commerce acceleration (both DTC and retailer). With massive investment in digital media- Innovation: During the pandemic, digitalize all major touchpoints with consumers and retailers. Through social commerce (live streams), virtual store visits and consultation. Show less

• Country Manager

  • Jan 2016 - Aug 2018

  Transformation Innovation AdaptabilityNext to the General management of the Luxe division in charge to lead the transformation of the subsidiary following global guidelines of HQ in Paris- P&L: Restored brand profitability by rebalancing the gross margin through an improvement of retailer inventory, E&Os and pricing & markdowns strategy. Plan, set and administrate commercial, marketing and digital budgets.- Distribution: Restructured retail distribution channels to restore productivity & profitability and develop new revenues stream to accelerate e-commerce presence.- Field structure: Reorganized the field team to develop synergies and save costs. Developed new processes to gain efficiency and better serve our retailers- Media & communication: Planned and executed various integrated marketing strategies to promote new launches through social advertising, influencer campaigns, eventing strategies and online activations. Show less

• General Manager

  • Aug 2012 - Jan 2016

  Adaptability Creativity InnovationResponsible of the strategic & business development of 15 brands of the division. Leading the distribution, commercial and communication strategy.Global team of 295 persons (45 in HQ – 40 sales representatives- 210 beauty advisers in department stores)full responsibility on top line and profit

• Brand Director Fragrances - Central and Eastern Europe

  • Sep 2010 - Sep 2012

  Europe Fragrance Selective DistributionResponsible for the implementation of the international marketing and commercial strategy in all 14 European marketsSteerring committee for 3 years development plan for each brands with international teams.

• Directeur commercial

  • Jan 2004 - Aug 2010



IRIL

• Textile Manufacturing

• Sales Director

  • 2000 - 2002

  Swiss made Export UK&Ireland Innovation Key account management of major European retailers : Boots, M&S, C&A, Zara, Migros Definition of the commercial strategy and the budget forecasting and follow-up tools Coordination with the internal departments (production, logistics et r&d) to meet the clients needs Swiss made Export UK&Ireland Innovation Key account management of major European retailers : Boots, M&S, C&A, Zara, Migros Definition of the commercial strategy and the budget forecasting and follow-up tools Coordination with the internal departments (production, logistics et r&d) to meet the clients needs



Swatch Ltd.

• Switzerland
• Retail Luxury Goods and Jewelry
• 400 - 500 Employee

• Brand Manager

  • Jul 1999 - Aug 2000

  Creativity Design Innovation Management of the bi-annual collections (briefing to the designers, marketing concepts definition, new product selection, development follow-up till launch at pos). Conceptualized & developed the launch of major product initiatives R&D and marketing concepts implementation for new products or special events Creativity Design Innovation Management of the bi-annual collections (briefing to the designers, marketing concepts definition, new product selection, development follow-up till launch at pos). Conceptualized & developed the launch of major product initiatives R&D and marketing concepts implementation for new products or special events



H&M

• Belgium
• Construction

• Brand Manager

  • Jan 1995 - Jun 1999

  Fashion Opening new markets Innovation Fashion Opening new markets Innovation