Experience

Birds Eye UK & IE

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Head of Category

  • May 2023 - Present

• Category Development Controller

  • Sep 2019 - May 2023

• Senior Category Manager

  • Nov 2018 - Sep 2019

• Category Development Manager - Contractor

  • Oct 2017 - Sep 2019

  Contract role where I am implementing Category Strategy and Vision with retailers. Developing category reporting and best practice within the category team and across the sales/marketing functions.



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Senior Category Manager

  • Jan 2016 - Oct 2017

  Responsible for driving the category relationship with Sainsbury's and Waitrose. Key to my role was the development of category executives, teaching the GS1 8 step category management process to category teams across Europe and embedding category strategy with retailers. Responsible for driving the category relationship with Sainsbury's and Waitrose. Key to my role was the development of category executives, teaching the GS1 8 step category management process to category teams across Europe and embedding category strategy with retailers.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Category Manager

  • Feb 2014 - Mar 2016

  Catgeory Manager for both ASDA and Morrisons across 8 Health and Beauty Catgeories. Developed bespoke shopper research studies with ASDA, implementing results at range reviews. Working closely with Morrisons, developing catgeory strategy for key sub categories and driving exceptions TAS results. Catgeory Manager for both ASDA and Morrisons across 8 Health and Beauty Catgeories. Developed bespoke shopper research studies with ASDA, implementing results at range reviews. Working closely with Morrisons, developing catgeory strategy for key sub categories and driving exceptions TAS results.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Shopper Insights Analyst

  • Dec 2012 - Jan 2014

  As part of a new team set up at PepsiCo, I have been responsible for driving the presence, understanding and implementation of Shopper Insights within the consumer insights/marketing & category management teams in PepsiCo Europe. As part of a new team set up at PepsiCo, I have been responsible for driving the presence, understanding and implementation of Shopper Insights within the consumer insights/marketing & category management teams in PepsiCo Europe.



Millward Brown, Warwick

• Senior Account Researcher

  • Jan 2010 - Dec 2012

  During my time at Millward Brown I had a wide range of responsibilities, including developing proposals and briefs, questionnaire design, analysis of multiple data sources, interpretation and presentation. This included presenting the findings to the client through engaging and creative debriefs, workshops and multi-media presentations. Building strong relationships with a spectrum of international clients, I advised business needs and challenges, the type of research that could best get at a potential solution and worked with clients to intergrate findnigs into future brand stratgies and business strategies. Key research designs I lead included; global consumer brand tracking, ad hoc Brand Health evaluation dips, advertising pre-testing and advertising tracking, concept testing and exploratory qualitative work. My specialism, if not passion, is not only for brands, but activation through Sponsorship. This channel, throws up thought provoking branding questions, and as well as creating quantifiable ROI sponsorship studies I have also become somewhat of a 'trusted advisor' to one major global sponsorship client, extending my knowledge and opinions on how best to activate a global sponsorship campaign through networking with industry leaders, and reading academic theories around the practice. Show less



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Planner/Buyer

  • Aug 2009 - Jan 2010