Experience

St. Nicholas School

• Brazil
• Primary and Secondary Education
• 100 - 200 Employee

• Professor Of Business, Economics and Mathematics

  • Oct 2018 - Present

  Provide International Baccalaureate (IB) level instruction in Business, Economics, and Mathematics to 11th and 12 graders. - Head of Business Management / Economics - Responsible for IB Business Management and Economics training for both years 11 and 12 - Teach the largest humanities groups in IB, ranging from 20-40+ students - Conduct business classes non-linearly for greater engagement of students focusing on areas of greatest interest - Provide a unique, real-world perspective to my classes, leveraging 25 years working internationally as an engineer, and in technology for both multinationals (e.g. Microsoft) and start-ups companies in Silicon Valley - Classes are a mixture of theory and current events, supplemented by real-life situations faced in the past - Assessments are a mixture of exams, projects, role play, and presentations - Effective teacher, asked to speak in last two graduation ceremonies - Serve as a tutor for 12-15 IB students guiding them through the two-year process Show less



MSG Consulting

• São Paulo Area, Brazil

• Founder

  • Feb 2016 - Jan 2019

  MSG Consulting: a ''boutique'' consulting firm, focused mainly on Digital, but with ability to apply concepts across industries. Select Projects • Programmatic Trading benchmark study, encompassing Direct & Indirect Sales, and product impact on advertising strategy. Main focus on Mobile App • Market Entry strategy for Video company looking to enter Brazilian publishing industry. • Corporate feasibility evaluation for service company looking to expand its market • Critical Thinking course, assisting companies and their employees in performing repeatable structured analyses* resulting in greater profitability * [Critical Thinking buttresses such concepts as, 1) The use of frameworks (e.g. Profitability, 4 P's, Five Forces, SWOT), 2) The Scientific Method, 3) Statistically Significant Data Sets and 4) Creating incontrovertible arguments.] • Digital Evaluation offer for Brazilian companies wanting to examine readiness for digital world across various company aspects: Strategy, Operations, Culture, Talent Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Director Account Management - Search, Display, Native (Mobile) and Video

  • Jun 2015 - Feb 2016

  Responsible for maintaining and expanding relationships with Agencies and Advertisers for the entire suite of Yahoo advertising products and providing quality customer service. Interact in partnership with sales and inventory team with key market players on both the supply/publisher and the demand/agency-advertiser side to highlight Yahoo's broad product and cross screen solutions. Manage the internal teams, totaling 25 people, that traffic, manage and optimize the above campaigns. Part of management team that develops and executes strategic plan to ensure the continued operational improvement of Yahoo! Brasil. Revenue: • Exceeded revenue targets in conjunction with other teams for both Q3 and Q4 2015 Operational Efficiency • Restructured Native, Search and Display teams twice during H2 to continually adapt to both market and internal Yahoo needs to improve client service, while improving customer service metrics • Managed relationships with Corporate related to both policy and product affecting Brazil market in both short term (i.e. immediate) and medium and long term situations regarding revenue and client relations • Began transition of Search (Bing) back to Microsoft as per Global agreement to be finished at end of Q1 Show less



YouFind Solutions

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• General Manager

  • Jun 2014 - Jan 2015

  Ended 2014 in charge of You Find Solutions and Digital Business at Abril (Digital Publicity, Programmatic Trading) and Mobile Content Business (see position immediately below). Represents 3 groups, 80 employees, direct revenue of R$20M+, indirect revenue of >R$100M. Digital Business • Contributed ˜R$6M in EBITDA from direct revenue to Abril Mídia from the Digital Business, exceeding budgeted expectations by over R$1.5M. • Tripled Programmatic revenue from 2013 to 2014 through implementation of new technologies (SSP), greater analytics of key data (Sell through, CPM, Floor pricing) and better alignment between direct and indirect sales. • Exceeded EBITDA in mobile business through guaranteed revenue agreements that aligned interests among parties. You Find Solutions • Repositioned company from email list vendor to Analytics company providing complex analysis of large unstructured data sets (Big Data). • Restructured operations to incorporate new financial realities of parent company. • Cut variable costs by 40%. • Reduced external financial exposure by 80%. • Improved expected financial performance 30% in 6 months. • Redesigned reduced operation to fit within new organizational structure and accurately reflect contribution of You Find to both Publicity and Subscription divisions Show less



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Executive Director Digital Business (Direct Report: CEO Abril Media)

  • Oct 2012 - Jan 2015

  (See position above for 2014 results) Manage digital business responsible for R$20+M in annual direct revenue and R$60M in indirect revenue. Lead four teams, totaling 50 people, representing Premium and Programmatic Publicity, eCommerce, Mobile, and New Business Development. • Closed Fiscal 2013 exceeding EBITDA target by over R$4MM, helping larger business unit achieve financial objectives. Achieved through organic expansion of existing businesses, introduction of new revenue sources, minute attention to expenses, and expansion of responsibilities of team members. • Led the design of the new Monetization Department within the Digital Division at Abril S.A. Developed and implemented an organizational structure and a business plan for both direct sales and electronic (programmatic) trading to augment advertising revenue. • Implemented new adserving technologies (AdServer, SSP, Exchanges) with no loss of service during transition, increasing fulfillment from 50% to 75% and generating over US$1.5MM in incremental revenue. • Assumed responsibility for Meu Espelho (www.meuespelho.com.br), Abril's first eCommerce acquistion, focused on the Beauty segment. First two quarters after acquisition exceeded both revenue and EBITDA targets. Evaluating performance as a leading indicator for expansion to other segments. • Closed partnership agreement with Huffington Post, bringing them to Brazil (http://www.brasilpost.com.br). Negotiation involved 4 divisions, 2 geographies, 2 languages, 2 finance and 6 legal teams, and had endured almost two years. Reached agreement among all parties 10 weeks after entering the negotiation. Show less



Buscapé Company (A Division of Naspers/MIH (Stock: NPSNY))

• Sao Paulo, Brazil

• Director Business Development (Direct Report: VP Business Development)

  • Nov 2011 - Sep 2012

  Responsible for the development and management of new business, both domestic and international, including the integration of recently acquired companies. • Evaluated the potential acquisition of a large e-commerce company, valued at over US$1B. Avoided a large financial loss by recommending against the purchase. • Managed the integration of the recently acquired site, ShopCliq, into the many properties of Buscape in a period of six (6) weeks, covering products, systems and teams. Minimized the impact on daily operations, with no site going offline; resulting in improved performance for ShopCliq. • Closed an agreement with Microsoft to create and launch a Windows 8 application using few resources. This application will open a market eight times (8x) larger than that of the iPad. • Wrote the strategic and tactical company plan for the next three (3) years, including an evaluation tool for new projects. Provided a future vision aligning strategic objectives amongst the different business units. • Led the entrance of the company in Sub Saharan Africa via partnerships with Media 24 (largest South African media site) and PriceCheck (principal price comparison engine). Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Director Business Development (Direct Report: GM Online Latin America

  • Jul 2008 - Sep 2011

  Responsible for the development, implementation and management of partnerships throughout Latin America. • Led the renegotiation of the FoxSports contract (exclusive provider of sports content for Spanish speaking Americas), reverting a poorly negotiated situation for Microsoft. The new agreement resulted in an increase in Microsoft’s revenue share from 10% to between 30% and 70%.• Developed a commercial partnership with Mercado Livre (eBay of Latin America) to promote a co-branded version of Internet Explorer 8. Eighty thousand (80,000) were downloaded in two months, at 10% of the cost of other similar implementations. This model was subsequently adopted by other subsidiaries as a best practice.• Conceived of and implemented a World Cup 2010 browser representing each participating Spanish speaking Latin America country. In just 4 weeks, 25,000 versions were downloaded. This project was evaluated as one of the best in Latin America in 2010.• Designed an online media package for Telefonica Latin America as part of a broad partnership proposal between Telefonica and Microsoft. This accord resulted in an agreement to purchase 4M Windows Phones, increasing Microsoft’s participation with this operator by 10 points in 3 years. • Coordinated the migration of two national telecom partners from the MSN portal to Live.com, without any loss in revenue, and with an increase is customer and partner satisfaction.• Acted as liaison between Microsoft headquarters and its Brazilian subsidiary. Effected the quicker release of funds and the execution of projects. Show less

• Senior Product Manager

  • Jul 2005 - Jul 2008

• Product Manager

  • Jul 2003 - Jul 2005



Zaplet

• Software Development
• 1 - 100 Employee

• Director of Business Development (Direct Report: VP Business Development)

  • Dec 1999 - Jun 2002

  Internet Start-up financed by Kleiner Perkins (Venture Capital firm and investor in Google), focused on developing a collaboration/social tool for the B2B market. • Led the restructuring of the company, covering all areas. Guaranteed the survival by reducing costs by US$3M per year. This restructuring made possible the sale of Zaplet to Metricstream to the benefit of Zaplet shareholders. Internet Start-up financed by Kleiner Perkins (Venture Capital firm and investor in Google), focused on developing a collaboration/social tool for the B2B market. • Led the restructuring of the company, covering all areas. Guaranteed the survival by reducing costs by US$3M per year. This restructuring made possible the sale of Zaplet to Metricstream to the benefit of Zaplet shareholders.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Manager Strategic Services

  • Jul 1997 - Aug 1999

  • Conducted study on maintaining the brand, Barateiro, after its acquisition by Grupo Pão de Açúcar, recommending the continuation of the brand.

• Consultant Strategic Services

  • Sep 1995 - Jul 1997