Market Activation Manager

• Aug 2022 - Present

Events and Brand Activation Manager

• Nov 2015 - Jun 2022

Responsible for the vision, strategy and execution of QBP & consumer brand events portfolio: tradeshows, conferences, webinars, races, sponsorships and consumer demos- Partner closely with business leadership to ensure strategic cross-functional planning, alignment on event goals, communication & project management- Define KPIs, event metrics and benchmarks for defining ROI, campaign success and strategies for improvement- Event operations and logistics management- Business development through partnership marketing and sponsorships- Management of global marketing and multi-channel promotion campaigns- Multi-million-dollar budget management- Technology stack owner: CRM, marketing automation, Cvent, Workfront- 3rd party venue and vendor sourcing, contracts and BEOs - Risk management, safety and compliance- Demo & fleet management for proprietary brand activation in-field

Events Project Manager III

• Jan 2015 - Nov 2015

The QBP Events Department executes industry leading events that effectively and efficiently support QBP goals, consumer brands & distribution sales and customer needs. As the Events Project Manager III I was responsible for leading department projects:- Establishing project goals and crucial timelines in collaboration with stakeholders- Develop project plans, determine project teams and make task assignments- Monitor timelines and task completion of team members - Identify and resolve barriers to planning process- Ensure project deliverables are met, on time, on budget and within scope- Develop and maintain reports to improve department efficiency, productivity and accuracy- Manage department technology (Workfront, Microsoft Suite, etc). and tools: establish best practices, training and support- Establish and lead effective project meetings- Provide regular project updates to stakeholders- Collaborate and communicate with other project teams to ensure alignment and efficiency

Sr. National Partnership Marketing Activation Manager

• Jan 2011 - Jan 2015

Sponsorship sales, strategic partnerships- integrated program proposal writing and editingContract & account management and executionCustomer service & vendor relationsEvent management & coordination- production, shipping, facilities/venue planning, marketingSponsorship marketing & brand integration stategies- advertising, social media integration, etc.Recap reporting and event summariesBudget management- budget planning, tracking, analysis and reportingCommunity outreach & engagementSupervisor of regional & local event staffAsset sourcing and productionWarehouse management- supply inventory, shipping & receiving

Event Manager- Athletic Events

• Mar 2010 - Jan 2011

Managed event expos and races with various responsibilities including: athlete check-in, medical services, course setup and strike, signage placement and aid stations Management of triathlon series Pros: registration, housing, standings, points and purse prizesMaintained relationships and logistics with national sponsors, local vendors, and charity partners. Procurement of race materials: shirts, medals, race bibs, wristbands, awards, etc.Race material shipping and receiving, storage and inventory

Athletics Office Manager

• Sep 2007 - Mar 2010

Office ManagementDirector of Major Events- Homecoming, Auggie Awards, game management, banquets, fundraising events, otherAssistant to Athletic DirectorAssistant Budget Manager for Athletic Department- procurement, expense reports, budget planning Maintain confidential staff files, assist with hiring & on-boarding, various HR functionsA-Club Administration (Athletic alumni association)- fundraising efforts, bank deposits and trackingLiaison with marketing for athletics- department marketing materials, signage, brochures, websiteAthletic Facilities- planning, scheduling and capital improvements