Experience

Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Vice President Marketing, Middle East

  • Jan 2023 - Present

  As a marketing VP, I help Rocket Internet businesses across the Middle East achieve their marketing goals by providing strategic and practical advice. I have experience in executing 360 degree marketing campaigns, utilizing digital marketing, setting up marketing communication strategy, incorporating marketing analytics and market research, and monitoring campaign results. I also have in-depth knowledge of various marketing channels, tools, and best practices. As a marketing VP, I help Rocket Internet businesses across the Middle East achieve their marketing goals by providing strategic and practical advice. I have experience in executing 360 degree marketing campaigns, utilizing digital marketing, setting up marketing communication strategy, incorporating marketing analytics and market research, and monitoring campaign results. I also have in-depth knowledge of various marketing channels, tools, and best practices.



Snapp!

• Technology, Information and Internet
• 700 & Above Employee

• Vice President Marketing

  • Oct 2020 - Present

  • Ride-hailing in Iran. Largest internet company in the Middle East (scaled from 30k to 4m daily rides)• Building Snapp Super app (15+ ventures)

• Marketing Director

  • Oct 2019 - Oct 2020

• Marketing Manager

  • Apr 2018 - Oct 2019

• Growth Lead

  • Jun 2017 - Apr 2018



Cafe Bazaar

• Iran
• Software Development
• 200 - 300 Employee

• Strategic Business Developer

  • Jan 2016 - Oct 2016

  I was in charge of strategic decision-making involved in how to cooperate with other businesses especially drawing a roadmap for DCB (Direct Carrier Billing) conducted between Cafebazaar and MNOs such as Hamrahavval and Irancell. I had a hand in portfolio management, deciding on how much resource to allocate to each product a result of which is the termination of Adad.ir. Moreover, any financial activities to forecast the future deals and B2B cooperation were done by me and then confirmed by the CFO. Analyzing the business ecosystem in which different players were acting according to their own benefits, helping to design the game such that the mutual benefits can be aligned and achieved, was part of my daily job. Show less



Pegah Co.

• Iran
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Operating Officer

  • Jun 2015 - Jan 2016

  Develop the Growth Strategy for PegahTech focusing on two main services backtory.ir and tapsell.ir to generate double digit growth in IT market. Build a strong pipeline of products and initiatives to position PegahTech as an industry leader and solution provider in mobile advertising and backend services. Develop strategic initiative with customer to support the business growth and increase market share. Develop the Growth Strategy for PegahTech focusing on two main services backtory.ir and tapsell.ir to generate double digit growth in IT market. Build a strong pipeline of products and initiatives to position PegahTech as an industry leader and solution provider in mobile advertising and backend services. Develop strategic initiative with customer to support the business growth and increase market share.



Tapsell

• Iran
• Advertising Services
• 100 - 200 Employee

• Co-Founder & Product Manager

  • Dec 2014 - Jun 2015

  Data Analysis, Decision Making, Coordination, Strategic mapping, and marketing analysis of Tapsell.ir Data Analysis, Decision Making, Coordination, Strategic mapping, and marketing analysis of Tapsell.ir