Experience

International Association of Venue Managers

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Chair

  • Sep 2023 - Present

  The Communications Chair is responsible for getting key member and region news out of our membership through a mix of methods, including email marketing, social media and website management. They are also instrumental in communicating key Region 4 educational opportunities like the Region 4 conference and sponsorships to national IAVM programming to our members. The Communications Chair is responsible for getting key member and region news out of our membership through a mix of methods, including email marketing, social media and website management. They are also instrumental in communicating key Region 4 educational opportunities like the Region 4 conference and sponsorships to national IAVM programming to our members.



Explore Edmonton Corporation

• Canada
• Travel Arrangements
• 100 - 200 Employee

• Manager, Marketing Accounts - Venues - Edmonton Convention Centre and Edmonton EXPO Centre

  • Nov 2022 - Present

  Explore Edmonton’s business units market and sell Edmonton as a place to visit with two award-winning venues - the Edmonton Convention Centre and the Edmonton EXPO Centre - and industry-leading marketing teams. The Edmonton Convention Centre and Edmonton EXPO Centre both work toward a vision of being among North America’s top-performing venues and achieve that vision through a commitment to positive social, environmental, and economic impact, including a combined $113.8 million in economic impact in 2019. As two of Edmonton’s largest and busiest venues, the Edmonton Convention Centre and Edmonton EXPO Centre have a combined 672,000 square feet and welcome more than 1.8 million visitors every year. Show less



Mev’s Makeup

• Lethbridge, Alberta, Canada

• Business Owner

  • Aug 2023 - Present

  As an independent business owner and a SEINT Makeup Artist, I work one on one with women to create impact in their lives as a personal consultant. As an independent business owner and a SEINT Makeup Artist, I work one on one with women to create impact in their lives as a personal consultant.



Lethbridge & District Exhibition

• Canada
• International Trade and Development
• 1 - 100 Employee

• Director, Communications, Marketing & Event Development

  • Aug 2021 - Nov 2022

  The 268,000 square foot Agri-food Hub and Trade Centre is as an economic driver of growth for Alberta’s food sector. Opening 2023, the Agri-food Hub and Trade Centre will contribute more than $90 million annually to the regional economy. The project aligns with the work of the regional partners in Canada's Premier Food Corridor to attract private investment and includes enhanced incubation opportunities for local producers to scale their businesses nationally and internationally. • Member of Senior Leadership Team transitioning organization to new venue. • Oversaw $307,684 Marketing and $1,098,561 Event portfolios. • Established Communications, Marketing and Event teams. • Designated Spokesperson for crisis communications and media relations. • Developed $250,000 rebrand plan and RFP to open venue. • Instrumental in securing major international food and beverage and Event Service providers for new venue. • Developed Crisis Communication plans, key messaging and speeches for major events. • Planned media launches to announce major events and generate earned media. • Issued Media Advisories and News Releases following Canadian Press. • Facilitated media and publication features for the development project. • Developed Strategic Marketing plans for new venue, major events, and ran digital marketing campaigns. • Implemented, Venue Guide, Sales Proposals, Annual Report, Employee Orientation package. • Generated 98 earned media hits in 12 months. • Generated 6,489,689 social media impressions with 181.5% increase in 12 months, increasing engagement by 33.2% and growing digital audience by 40%. • Project managed and facilitated 158 marketing projects within 12 months. • Launched the Lethbridge & District Siksikaitsitapi Pow Wow and Princess Pageant. • Implemented digital ticketing, e-mail marketing and sales promotions. • Introduced Net Promoter Score to measure guest experience. • Developed culinary and event brands. • Conducted community survey to redevelop events. Show less



Explore Edmonton Corporation

• Canada
• Travel Arrangements
• 100 - 200 Employee

• Manager, Marketing Communications - Edmonton Convention Centre

  • Apr 2021 - Aug 2021

  The Edmonton Convention Centre and Edmonton EXPO Centre both work toward a vision of being among North America’s top-performing venues and achieve that vision through a commitment to positive social, environmental, and economic impact, including a combined $113.8 million in economic impact in 2019. As two of Edmonton’s largest and busiest venues, the Edmonton Convention Centre and Edmonton EXPO Centre have a combined 672,000 square feet and welcome more than 1.8 million visitors every year.• Manages COVID-19 and health and safety communications to position venue among the safest facilities to plan and attend events in the country.• Manages marketing communications portfolio to support ECC goals, initiatives, events, employees and partners.• Project manages marketing and communications initiatives to align with business goals.• Develops key messaging for executive leadership to support public trust and health and safety narratives post-COVID.• Manages online community of 30,451 followers across four digital platforms.• Project manages brand videos development and execution.• Manages media relations and crisis communication.• Strategically elevates culinary and sustainability brands to increase awareness and revenue.• Manages website content to drive sales leads.• Writes news releases, media advisories and newsletters to promote initiatives.• Leverages key relationships with media and influencers and amplifies guest content. Show less

• Specialist, Marketing Communications - Edmonton Convention Centre

  • Jan 2018 - Apr 2021

  •Drove 1,490 sales leads resulting in $1,018,394 of business through website from 2018-2019. • Generated record-breaking 273,861 social media engagements and grew digital portfolio by 148 per cent from 2018-2019.• Executed $50,000 naming rights re-brand to transition all venue assets within three months.* Re-brand delivered 117% ROI during Q1 based on advertising investment and forecasted website revenue. * Re-brand received 1,665,085 social media impressions from January 1 to February 15. * Re-brand video received 40,000 views across digital platforms. * Organic website traffic increased by 12.6% in January 2019. * New website name generated 194 sales leads resulting in $59,808 forecasted revenue in Q1.* 5,369 impressions earned from paid search and display with seven new leads.• Managed online community of 43,516 followers across eight digital platforms for ECC and EXPO. • Project managed re-development of EXPO website within three months. • Managed marketing communications for EXPO activation as AHS Central Assessment Centre and AHS Vaccination Centre.• Lead campaign execution for Red Bull Crashed Ice 2018 and 2018 Grey Cup Festival.• Supported COVID-19 and health and safety communications to position venue among the safest facilities to plan and attend events in the country. Show less



Iceland Airwaves

• Musicians
• 1 - 100 Employee

• Assistant, Media Management

  • Oct 2018 - Nov 2018

  Iceland Airwaves Festival is the world’s most northerly music showcase and industry festival, situated halfway between North America and Europe. Launched in 1999, Airwaves has since become Iceland’s longest-established festival and best recognised music brand, and an integral part of Reykjavík’s yearly cultural calendar. Iceland Airwaves is now promoted and produced by the concert company Sena Live, with support by Iceland’s national airline and founding sponsor, Icelandair, and in cooperation with the City of Reykjavík. • Created and implemented digital media content to promote ticket sale revenue for Iceland Airwaves Festival 2018. • Assisted media management team with social media engagement and digital marketing for an online community of 136,014 followers across three digital platforms. • Supported media management team to develop and execute social media strategy during festival. • Liaised with artists and promoters to capture digital content during festival. • Created digital content to capture over 200 performances and 20 venues during 4 day festival. Show less



Castlepalooza Festival

• Events Services
• 1 - 100 Employee

• Media and Production

  • Aug 2018 - Aug 2018

  • Assisted production team with move-in and festival set-up. • Managed artist registration and artist transport during festival. • Managed online community of 54,770 followers spread across three platforms during festival. • Created and amplified engaging social media content during festival. • Assisted production team with move-in and festival set-up. • Managed artist registration and artist transport during festival. • Managed online community of 54,770 followers spread across three platforms during festival. • Created and amplified engaging social media content during festival.



Castlepalooza Festival

• Events Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2017 - Aug 2017

  • Fulfilled public relations practicum with Castlepalooza Music and Arts Festival, an intimate boutique festival held in Tullamore, Ireland produced by Cherrycool Promotions in Dublin, Ireland. • Audited communications processes to implement internal public relations for Castlepalooza 2018. • Developed integrated marketing communication plan for Castlepalooza 2018 through research of Irish festivals. • Compiled communications database of Irish media to implement future internal media relations. • Assembled public relations guide to implement internal public relations in future years: 2018 IMC plan; 2017 press releases; 2017 social media analytics; and, 2017 social media matrixes. • Supported social media content and delivery leading up to festival. • Monitored advertising and social media channels to address FAQ’s and ticket re-sales. • Administered ticket giveaways on social media leading up to festival. • Developed social media activation with liquor sponsor to administer ticket giveaway. • Produced liability documents to follow event regulations in accordance with Health and Safety guidelines. • Supported production team in event planning logistics: schedules, on-site labour, vendor communication, record keeping, event accreditations, sitemap production, and move-in. • Administered Front of House responsibilities during event; parking and liquor sales. • Managed social media during event (Instagram, Facebook and Twitter.) Show less



Northlands

• Canada
• Entertainment Providers
• 100 - 200 Employee

• Event Coordinator (Internship)

  • May 2016 - Aug 2016

  • Developed community programming; executed program plans and followed critical time lines during K-Days 2016 for 803,087 attendees. • Assisted team for Hockey Night in Canada's Play On! 2016; registration, rink monitor, referee and move out. • Assisted in Northlands first Indigenous Pow Wow and Northlands Indigenous Princess Pageant; developed criteria, education, and communication to showcase Indigenous culture in a sociopolitical Truth and Reconciliation partnership with the Alexis Nakota Sioux Nation featured in K-Days campaign. • Coordinated Community Relations program Monday Morning Magic attended by 2,000 stakeholders for 573 children with special needs to privately attend K-Days. • Coordinated secondary event with the Edmonton Eskimos Football Team in lieu of their attendance at Monday Morning Magic. • Co-directed Style District Expo Centre hall; negotiated and secured program activations including runway shows, guest speakers, wine tastings, educational demonstrations and vendors within a two month time line. • Assisted team with 2016 Canadian Derby. • Managed forecasting expenses related to program budgets between $32,500 to $104,979. • Collaborated with Public Relations, Corporate Sponsorship, and Marketing teams to create promotional content for public platforms. • Coordinated set-up, operation and tear-down of programs; liaised with internal work groups and contractors to meet event time lines. • Initiated relationships with staff, volunteers, program partners, exhibitors, entertainers and community groups. • Provided evaluative program reports and research concluding K-Days 2016 to enhance future programming for Northlands. Show less