Mette Dal Steffensen
Global Brand Communications Manager at Palsgaard A/S- Claim this Profile
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English Native or bilingual proficiency
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Danish Native or bilingual proficiency
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French Limited working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Kursus: Conversion Copywriting - Content, Funnels
Danish Marketing AssociationMar, 2022- Nov, 2024 -
Microsoft Planner Essential Training
LinkedInAug, 2021- Nov, 2024 -
IAA DIPLOMA CONTENT MANAGEMENT
IAA UddannelserneJan, 2019- Nov, 2024
Experience
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Palsgaard A/S
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Denmark
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Food and Beverage Manufacturing
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200 - 300 Employee
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Global Brand Communications Manager
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Sep 2007 - Present
I joined Palsgaard in September 2007 as Marketing Assistant/Secretary and have since advanced within the company to Marketing Coordinator in January 2009, to Senior Marketing Specialist in 2016, to Senior Brand Communications Specialist in 2022 and Global Brand Communications Manager in 2023. As Senior Brand Communications Specialist, I'm responsible for carrying out the marketing activities of global emulsifier specialist company Palsgaard A/S in relation to the company's overall strategy and the strategies for Palsgaard's individual business areas within food and bio-speciality additives. My tasks include: Managing the creation process and publication of global branded content development for on and offline for the Palsgaard® and Einar® brands across various platforms, including websites, social media, newsletters and various sales tools Brand Guardian for all global brand communications and project lead on major brand campaign developments (i.e., corporate films, trade shows, advertising etc.). Co-ordinating global brand executions - alignment to brand guidelines + sparring on creative. Manages relationships with PR agencies + advertising (in line with campaign planning). Trade Show Planning and project management. Internal Events project management and assistance. Other responsibilities: • Providing ad-hoc copywriting and graphic support • Support the development of the annual CSR Report and communications. • Brand support for agents and distributors. • Co-ordinating and running the Global Marketing Network meetings. • Ongoing monitoring and measuring of campaign and activity performance, as well as follow-up and evaluation. • Budget management and project management. Show less
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MarketLeader ApS
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Aarhus, Denmark
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Marketing Coordinator
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Jan 2005 - Jun 2007
MarketLeader was a small telemarketing agency. As marketing coordinator, my job included a variety of tasks including: Running telemarketing campaigns for customers (selling advertisments, IT training courses, booking appointments) Marketing activities for MarketLeader Website management Customer support Graphics design in InDesign Training of new employees MarketLeader closed in 2007. MarketLeader was a small telemarketing agency. As marketing coordinator, my job included a variety of tasks including: Running telemarketing campaigns for customers (selling advertisments, IT training courses, booking appointments) Marketing activities for MarketLeader Website management Customer support Graphics design in InDesign Training of new employees MarketLeader closed in 2007.
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Danish Cultural Institute in Edinburgh
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Edinburgh, United Kingdom
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Trainee
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Aug 2002 - Dec 2002
The purpose of the Danish Cultural Institute is to promote Danish culture in the UK. During my traineeship I was responsible for a number of activities, including: Redesigning the Institute's own website Organising concert tours for four Danish music ensembles wanting to go on tour in the UK Creating a folder and inserts with info on Danish municipal activities with the purpose of sending UK politicians and civil servants on study tours to Denmark Organising a seminar on the experiences gained from the Danish-Scottish film cooperation of Lone Scherfig's film "Wilbur wants to kill himself". The seminar was held in the summer of 2002 during the Edinburgh Film festival where the film also had its UK premiere. Show less
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Education
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2018 - 2018
IAA
Diploma, Omnichannel Marketing -
1997 - 2002
Aalborg Universitet
Master’s Degree, International Business and Marketing (Cand. Ling. Merc) -
1997 - 2000
Aalborg Universitet
Bachelor’s Degree, B.a.ling.merc, English, marketing & (French)
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