Experience

ION Mobility

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Sr. Content Strategist

  • Mar 2023 - Present

  ION Mobility is a full-stack electric motorbike company established in 2019. Headquartered in Singapore, currently ION has offices in Indonesia, China and Vietnam. I'm joining ION as Sr. Content Strategist, directly reporting to Head of Marketing. On daily basis, mostly I coordinate with the Brand & Marketing Strategist from SG HQ in terms of visual & tone of communication for ION's social media such as Instagram, Facebook & TikTok. I made the content plan, creative brief for graphic designer, captions and scheduling the post. On a project basis, I also coordinate the product photoshoot & video shoot. I'm also responsible for ION's TikTok account, from creating the content plan, video shooting & editing. Upcoming projects include new mobile app, YouTube channel enhancement, press releases, newsletter, website enhancement, blog writing and many more. Show less



Charged Indonesia

• Indonesia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Content Strategist

  • Oct 2022 - Jan 2023

  Charged Indonesia is a scale up electric motorcycle manufacturer and direct-to-user distributor. All the bike models were based on Vmoto Soco's design and technology then manufactured at a zero-energy factory in Cikupa, Tangerang. As a Senior Content Strategist, I worked under Brand team and responsible for: - Creating creative brief and copy for social media posts - Writing press releases - Creating creative brief and shot list for video contents - Creating copy for digital ads - Support Brand Manager for Media Relations and Events Show less



Kawan Lama Retail

• Indonesia
• Retail
• 300 - 400 Employee

• Digital Content Strategist

  • Jan 2018 - Sep 2022

  Handling ACE Hardware, BICO FIT, DR KONG, ACEPRESSO, and TRAVELINK brand's creative digital contents and promotion • Media & Ads Coordinating with publishers & agencies for display ads, advertorial and other performance-based paid campaign. Arrange and monitor budget for digital campaigns placement. Also creating creative brief to designers for the campaign materials. • Blog content Curating editorial plan proposed by the writer and proofread the articles before being published into the website. (Previously) creating editorial plan for ACE's monthly promo, making thematic articles to be published at the ACE's blog and executing a photoshoot session for the illustration images. • Video content Producing video content for digital ads and monthly content purpose (product unboxing). From making storyboard, talent scouting, property & equipment preparation to the final step of editing. • Promo operational Creating wordings for all promo (discount, member promo, special offer for certain products, midnight sale, new store opening, etc.) on the content landing page, upload banners for ACE's website and mobile app. • Web content Maintain and update all contents at the ACE brand website (acehardware.co.id) and corporate website (corporate.acehardware.co.id). Including updating store's phone contact, address, etc. • UI/UX Writer Involved since the old ACE mobile app revamp project to the brand new MISS ACE mobile app on 2020. Working closely with the project manager and digital designer in creating the flow and mockup until now every time new features or page will be rolled out. Show less



PT Reservasi Global Digital

• Indonesia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Content Writer

  • Jul 2016 - Dec 2017

  Dedicated to enhance the quality of the web contents, web & app copies in English and Bahasa Indonesia. Reservasi.com was an OTA (online travel agency) company owned by EMTEK and Interpark Korea. Dedicated to enhance the quality of the web contents, web & app copies in English and Bahasa Indonesia. Reservasi.com was an OTA (online travel agency) company owned by EMTEK and Interpark Korea.



detikcom

• Indonesia
• Online Media
• 700 & Above Employee

• • Jan 2015 - Jul 2016

  I'm responsible for distributing jobs between copywriters, creating advertorials / native articles (native in, native out) per client requests & copy for detikcom's internal project.

• • Mar 2012 - Dec 2014

  detikcom is the biggest online media / news portal in Indonesia. My main task as detikcom copywriter is making advertorials (article ads) based on clients' requests. The clients itself varies widely. From electronics, gadgets, banking, energy, automotive to beauty products. Not only rewriting/remaking from the press release or media brief, I also doing event coverage or direct interview if its necessary/requested by the clients.



Koran SINDO

• Jakarta, Indonesia

• Lifestyle Reporter

  • Nov 2010 - Feb 2012

  Koran SINDO (Harian Seputar Indonesia) is a daily newspaper from MNC Group. When I was working there, I did various tasks mainly in Lifestyle department. Including: event coverage, writing culinary articles, interviewing Indonesian celebrities & translating movie reviews from English to Bahasa Indonesia. Koran SINDO (Harian Seputar Indonesia) is a daily newspaper from MNC Group. When I was working there, I did various tasks mainly in Lifestyle department. Including: event coverage, writing culinary articles, interviewing Indonesian celebrities & translating movie reviews from English to Bahasa Indonesia.



Majalah China Town

• Jakarta

• Reporter

  • Dec 2009 - Oct 2010

  Majalah China Town is a monthly magazine from Info Gading Group. They specialized in Tionghoa (Indonesian-Chinese) community news & lifestyle. My career in Majalah China Town starts from a 3-months internship when I was in 4th year of college study. Then it continued as a freelance reporter until I was graduated. I did event coverage (cultural ceremony, community gathering, etc.), interviewing businessmen, celebrities, writing culinary articles, etc. Majalah China Town is a monthly magazine from Info Gading Group. They specialized in Tionghoa (Indonesian-Chinese) community news & lifestyle. My career in Majalah China Town starts from a 3-months internship when I was in 4th year of college study. Then it continued as a freelance reporter until I was graduated. I did event coverage (cultural ceremony, community gathering, etc.), interviewing businessmen, celebrities, writing culinary articles, etc.