Metis Chan

Performance Marketing Manager at Webflow
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Cantonese Professional working proficiency

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Credentials

  • Data Analytics
    BrainStation
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 500 - 600 Employee
    • Performance Marketing Manager
      • Nov 2022 - Present

    • Canada
    • Software Development
    • 700 & Above Employee
    • Performance Marketing Specialist
      • Jun 2021 - Oct 2022

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Strategist | Scale Team
      • Feb 2020 - May 2021

      • Experienced in strategizing and scaling full funnel campaigns in Facebook, Pinterest and Snapchat while maintaining an average of 7x return on ad spend. • Managed over $500k in monthly ad spend for top tier clients while monitoring and reporting performance to meet client KPIs. • Developed day-to-day business relations with top tier clients by identifying growth opportunities on key accounts which attributed to over $12,000 in monthly reoccurring revenue.

    • Ad Operations Specialist
      • Apr 2019 - Feb 2020

      • Conducted proper tracking and created reporting of campaigns through Facebook, Google Analytics and Google Data Studio. • Created winning campaign structures and ad creatives in various e- commerce niches including healthy & beauty, shoes, children's wear, and apparel & boutiques.

    • Marketing Operations Specialist
      • Feb 2019 - Apr 2019

    • Canada
    • Banking
    • 700 & Above Employee
    • Small Business Advisor
      • Oct 2017 - Jun 2018

      • Delivered superior service and identified value-added sales and advice opportunities during customer interaction to promote banking products and services. • Profiled customers on a daily basis while multitasking on various systems including Pega, S3, and HOST. • Offered tailored advice for small business services including line of credits, bank accounts, and credit cards. • Motivated the team by identifying coaching opportunities, analyzing pain points, and providing… Show more • Delivered superior service and identified value-added sales and advice opportunities during customer interaction to promote banking products and services. • Profiled customers on a daily basis while multitasking on various systems including Pega, S3, and HOST. • Offered tailored advice for small business services including line of credits, bank accounts, and credit cards. • Motivated the team by identifying coaching opportunities, analyzing pain points, and providing constructive feedback through weekly performance reviews.

    • Credit Card Specialist
      • May 2016 - Oct 2017

      • Achieved and exceeded individual objectives in sales and advice with quarter sales goal at over 115% and sales unit goal at over 103%. • Led a summer campaign as #1 performer on team and top 10 performer within the site of over 100 representatives. • Awarded and recognized for quarterly compliance excellence. • Contributed in monthly team meetings to generate new ways to help enhance customer experiences.

Education

  • Ryerson University
    Bachelor of Commerce - BCom, Marketing
  • The Hong Kong Polytechnic University
    Bachelor of Business Administration - BBA, Marketing
    2018 -

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