Metis Chan
Performance Marketing Manager at Webflow- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Professional working proficiency
Topline Score
Bio
Credentials
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Data Analytics
BrainStationNov, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Feb, 2021- Nov, 2024
Experience
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Webflow
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United States
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Software Development
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500 - 600 Employee
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Performance Marketing Manager
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Nov 2022 - Present
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Shopify
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Canada
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Software Development
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700 & Above Employee
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Performance Marketing Specialist
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Jun 2021 - Oct 2022
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Shoelace
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Canada
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Advertising Services
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1 - 100 Employee
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Account Strategist | Scale Team
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Feb 2020 - May 2021
• Experienced in strategizing and scaling full funnel campaigns in Facebook, Pinterest and Snapchat while maintaining an average of 7x return on ad spend. • Managed over $500k in monthly ad spend for top tier clients while monitoring and reporting performance to meet client KPIs. • Developed day-to-day business relations with top tier clients by identifying growth opportunities on key accounts which attributed to over $12,000 in monthly reoccurring revenue.
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Ad Operations Specialist
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Apr 2019 - Feb 2020
• Conducted proper tracking and created reporting of campaigns through Facebook, Google Analytics and Google Data Studio. • Created winning campaign structures and ad creatives in various e- commerce niches including healthy & beauty, shoes, children's wear, and apparel & boutiques.
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Marketing Operations Specialist
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Feb 2019 - Apr 2019
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TD
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Canada
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Banking
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700 & Above Employee
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Small Business Advisor
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Oct 2017 - Jun 2018
• Delivered superior service and identified value-added sales and advice opportunities during customer interaction to promote banking products and services. • Profiled customers on a daily basis while multitasking on various systems including Pega, S3, and HOST. • Offered tailored advice for small business services including line of credits, bank accounts, and credit cards. • Motivated the team by identifying coaching opportunities, analyzing pain points, and providing… Show more • Delivered superior service and identified value-added sales and advice opportunities during customer interaction to promote banking products and services. • Profiled customers on a daily basis while multitasking on various systems including Pega, S3, and HOST. • Offered tailored advice for small business services including line of credits, bank accounts, and credit cards. • Motivated the team by identifying coaching opportunities, analyzing pain points, and providing constructive feedback through weekly performance reviews.
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Credit Card Specialist
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May 2016 - Oct 2017
• Achieved and exceeded individual objectives in sales and advice with quarter sales goal at over 115% and sales unit goal at over 103%. • Led a summer campaign as #1 performer on team and top 10 performer within the site of over 100 representatives. • Awarded and recognized for quarterly compliance excellence. • Contributed in monthly team meetings to generate new ways to help enhance customer experiences.
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Education
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Ryerson University
Bachelor of Commerce - BCom, Marketing -
The Hong Kong Polytechnic University
Bachelor of Business Administration - BBA, Marketing