Experience

Moovit

• Israel
• Internet Publishing
• 200 - 300 Employee

• Senior Product Manager

  • Oct 2021 - Present



Revgineer

• Israel
• Technology, Information and Internet

• Owner

  • Jan 2020 - Sep 2023

  ● Built a portfolio of semi-passive digital assets - some created and some bought - based on business insights. ● Created SOPs for the part-time freelancers working on these digital properties. ● Set measurable goals and traced back the steps taken to reach them. ● Built a portfolio of semi-passive digital assets - some created and some bought - based on business insights. ● Created SOPs for the part-time freelancers working on these digital properties. ● Set measurable goals and traced back the steps taken to reach them.



Natural Intelligence

• Israel
• Software Development
• 400 - 500 Employee

• Product Team Leader

  • Dec 2018 - Dec 2019

  ● Lead the cross-functional team that owns NI’s top BU’s online assets - websites, LPs, etc. ● Set the BU’s roadmap and development priorities - initiatives, features and improvements that serve both users of the proprietary CMS (OPs, webmasters, content managers, and BIZ DEV) and online users. ● Set the BU’s testing schedule and methodology - analysis, priority, and stop loss. ● Faced management to reflect performance and resources usage, and faced taskforces to reflect the business’ needs and vision, and feature performance. Show less



Webpals Group

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Growth and Optimization Team Leader

  • Dec 2017 - Dec 2018

  ● Formed WebPals’ optimization, monetization and growth team of five - product, analyst, design and dev.● Built an operation from the ground up - set testing methodology, aligned measurement across multiple business units, created SOPs and managed 3rd party service providers. ● Tailored UX solutions that answer hidden needs and fix leaks within the different conversion funnels the users go through. ● Initiated and launched all performance measuring tests within the Group.● Communicated results and their impact on the company's KPIs Show less

• Product Manager

  • Feb 2016 - Dec 2017

  ● Managed and owned the product’s end to end lifecycle - collecting requirements, defining product strategy and roadmap, writing requirement documents, and prioritizing features for development.● Tracked performance of existing products in the company, as well as competing products for constantlyinnovating and upgrading the available product suites.● Created product wireframes, and technical specifications for development and UX teams - for all platforms (web and app).● Communicated daily with clients to align on the direction and progress for meeting roadmap goals.● Redefined the company’s theme product at a core level to serve a more dynamic range of needs, allowing the creation of websites for multiple markets and platforms using one optimized theme.● Lead a cross-functional team - Product, Design, FE, BE, and QA - and owned the board of sprint and Kanban tasks (Jira). Show less



LottoYard

• Cyprus
• Software Development
• 1 - 100 Employee

• Product Manager

  • Jun 2015 - Feb 2016

  Lead LottoYard's product roadmap and strategy for both the platform and company's white labels, while evaluating the competition and scoping the online lottery realm. Provided personal insight on many of the company's day-to-day managerial aspects. Lead LottoYard's product roadmap and strategy for both the platform and company's white labels, while evaluating the competition and scoping the online lottery realm. Provided personal insight on many of the company's day-to-day managerial aspects.



William Hill

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Product and Optimization Manager

  • Apr 2013 - Jun 2015

  Managed products' road-map and development, set strategies, wrote PRDs to proactively identify and tackle monitization opportunities in William Hill’s optimization activities- increase conversion rates, raise deposit amounts, lower acquisition costs, prolong players' life-cycle, and improve platform performance. Managed products' road-map and development, set strategies, wrote PRDs to proactively identify and tackle monitization opportunities in William Hill’s optimization activities- increase conversion rates, raise deposit amounts, lower acquisition costs, prolong players' life-cycle, and improve platform performance.



TLVSublet

• Tel aviv,Israel

• Founder & General Manager

  • Feb 2011 - Mar 2013

  Founded and managed a leading vacation property management and marketing company. The work included defining the company's goals and strategies, business planning and development, financial management, branding, marketing, maintaining our online presence both on our website and social networks. Founded and managed a leading vacation property management and marketing company. The work included defining the company's goals and strategies, business planning and development, financial management, branding, marketing, maintaining our online presence both on our website and social networks.



NO WAY fashion

• Tel Aviv, Israel

• General Manager

  • Jan 2002 - Jan 2011

  Owner and General Manger of a locally manufactured fashion brand. Supervised all manufacturing processes- overhead costs, and means' efficiency- financial management, strategic planning, business development, and marketing. Owner and General Manger of a locally manufactured fashion brand. Supervised all manufacturing processes- overhead costs, and means' efficiency- financial management, strategic planning, business development, and marketing.