Meryl McCurry

Head Of Analytics at Reef
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Bio

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Credentials

  • Wilderness First Responder
    -
    Jul, 2015
    - Nov, 2024

Experience

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Head Of Analytics
      • Feb 2022 - Present

      Identify and analyze growth opportunities and work with executive leadership to prioritize strategic investments and execute strategic transformation. Execute a variety of cross-functional strategy projects for key growth priorities and present progress and recommendations to senior leadership and Board. Identify and analyze growth opportunities and work with executive leadership to prioritize strategic investments and execute strategic transformation. Execute a variety of cross-functional strategy projects for key growth priorities and present progress and recommendations to senior leadership and Board.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • Feb 2021 - Feb 2022

    • Senior Associate Consultant
      • Jul 2020 - Feb 2021

    • Associate Consultant
      • Sep 2018 - Jul 2020

      Select Case ExperiencePrivate Equity Group-Due diligence of omnichannel jewelry retailer – Wrote, implemented and analyzed 1200 person national survey to determine brand equity, customer journey and competitive positioning in high-end jewelry industry-Due diligence of investment management company – Built model to forecast growth potential of investment platform informed by historic company data, public reports and 30+ industry participant interviews-Due diligence of emergency services provider – Assessed white space opportunities for urgent care and emergency room; analyzed full-potential and regulatory implications of new service modelRetail Co. Customer Strategy-Conducted customer segmentation in partnership with Bain Advanced Analytics Group using latent cluster analysis, led series of workshops with Senior VPs to identify target customer segments, and implemented series of ‘quick wins’ to cater to target segments-Analyzed $5B in company sales and loyalty program membership data using Alteryx data science software to determine program value, identify opportunities, and recommend new membership features in collaboration with Channel partners

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Associate Consultant Intern
      • Jun 2017 - Aug 2017

    • United States
    • Higher Education
    • 700 & Above Employee
    • Outdoor Adventures Trip Leader and Shift Manager
      • Aug 2015 - May 2017

      Selected to lead experiential education trips for students and faculty. Also responsible for overseeing university climbing wall operations and fellow employees. Selected to lead experiential education trips for students and faculty. Also responsible for overseeing university climbing wall operations and fellow employees.

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Policy Intern
      • May 2016 - Aug 2016

    • United States
    • Primary and Secondary Education
    • 400 - 500 Employee
    • Ropes Course Director
      • Jun 2014 - Jul 2015

      Directed a team of four employees responsible for overseeing and facilitating zipline and high ropes course at summer camp. Directed a team of four employees responsible for overseeing and facilitating zipline and high ropes course at summer camp.

    • Studio Assistant
      • Dec 2011 - Jan 2014

    • Administrative Intern
      • Jul 2013 - Jul 2013

Education

  • Duke University
    Bachelor’s Degree, Public Policy, Economics, Energy and Environmental Studies
    2014 - 2018
  • Danish Institute for Study Abroad: Copenhagen
    Sustainability Studies, Economics
    2016 - 2016
  • The Westminster Schools
    2007 - 2014

Community

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