Meryl McCurry
Head Of Analytics at Reef- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Wilderness First Responder
-Jul, 2015- Nov, 2024
Experience
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Reef
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United States
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Retail Apparel and Fashion
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100 - 200 Employee
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Head Of Analytics
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Feb 2022 - Present
Identify and analyze growth opportunities and work with executive leadership to prioritize strategic investments and execute strategic transformation. Execute a variety of cross-functional strategy projects for key growth priorities and present progress and recommendations to senior leadership and Board. Identify and analyze growth opportunities and work with executive leadership to prioritize strategic investments and execute strategic transformation. Execute a variety of cross-functional strategy projects for key growth priorities and present progress and recommendations to senior leadership and Board.
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Bain & Company
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United States
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Business Consulting and Services
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700 & Above Employee
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Consultant
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Feb 2021 - Feb 2022
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Senior Associate Consultant
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Jul 2020 - Feb 2021
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Associate Consultant
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Sep 2018 - Jul 2020
Select Case ExperiencePrivate Equity Group-Due diligence of omnichannel jewelry retailer – Wrote, implemented and analyzed 1200 person national survey to determine brand equity, customer journey and competitive positioning in high-end jewelry industry-Due diligence of investment management company – Built model to forecast growth potential of investment platform informed by historic company data, public reports and 30+ industry participant interviews-Due diligence of emergency services provider – Assessed white space opportunities for urgent care and emergency room; analyzed full-potential and regulatory implications of new service modelRetail Co. Customer Strategy-Conducted customer segmentation in partnership with Bain Advanced Analytics Group using latent cluster analysis, led series of workshops with Senior VPs to identify target customer segments, and implemented series of ‘quick wins’ to cater to target segments-Analyzed $5B in company sales and loyalty program membership data using Alteryx data science software to determine program value, identify opportunities, and recommend new membership features in collaboration with Channel partners
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Bain & Company
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United States
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Business Consulting and Services
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700 & Above Employee
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Associate Consultant Intern
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Jun 2017 - Aug 2017
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Duke University
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United States
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Higher Education
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700 & Above Employee
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Outdoor Adventures Trip Leader and Shift Manager
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Aug 2015 - May 2017
Selected to lead experiential education trips for students and faculty. Also responsible for overseeing university climbing wall operations and fellow employees. Selected to lead experiential education trips for students and faculty. Also responsible for overseeing university climbing wall operations and fellow employees.
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Southern Environmental Law Center
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United States
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Non-profit Organizations
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100 - 200 Employee
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Policy Intern
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May 2016 - Aug 2016
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The Westminster Schools
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United States
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Primary and Secondary Education
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400 - 500 Employee
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Ropes Course Director
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Jun 2014 - Jul 2015
Directed a team of four employees responsible for overseeing and facilitating zipline and high ropes course at summer camp. Directed a team of four employees responsible for overseeing and facilitating zipline and high ropes course at summer camp.
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Studio Assistant
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Dec 2011 - Jan 2014
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Administrative Intern
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Jul 2013 - Jul 2013
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Education
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Duke University
Bachelor’s Degree, Public Policy, Economics, Energy and Environmental Studies -
Danish Institute for Study Abroad: Copenhagen
Sustainability Studies, Economics -
The Westminster Schools