Experience

PRAVANA

• United States
• Cosmetics
• 1 - 100 Employee

• Director of Field Sales

  • Jun 2013 - Present



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Director of Business Development

  • Mar 2004 - Mar 2013

  • Responsible for the overall success of premium retail and hair color brand for 10 North East states, including major cities of New York, Boston & Philadelphia, totaling $18 million in sales in 2012. • Accountable for sell in of forecasted volume to independent distributors and creating programs to ensure successful sell through • Operate as the primary contact for all functional areas (marketing, sales, finance, distribution and education) to ensure a streamlined delivery of the company’s directives through all distribution channels. • Establish & maintain strong relationships with top salons in each market. • Strategic use of funds to drive sales, train and develop the team, and support salon partners • Manage & direct a team of 18 full time sales and education employees by establishing clear goals & objectives for each team member • Recruitment and development for sales positions • Develop and implement training workshops for distributor sales teams • Conduct exciting monthly sales seminars for groups of 50 + sales representatives • Analyze trends in specific sku’s, regions and teams to identify and create promotions • Constant analysis of ROI on field activities and marketing initiatives Show less



Bhava Salon

• West Hollywood, CA

• Salon Director

  • 2002 - 2004

  • Responsible for complete start up of new salon, which generated over $1.5M during first year of business. • Researched, negotiated, obtained and implemented all permits and licenses, computer systems and software and equipment necessary for the launch and successful operation of the business. • Created, implemented & trained staff on all policies & procedures, both internally and in relation to clients. • Managed day-to-day operation of thriving business, to include customer service, finance, human resources and education. • Supervised and motivated staff of ten. • Planned and executed sales and marketing strategies, with results of retail to service at 15%. • Created and analyzed reports to track all aspects of salon business. Show less



L'Oreal Professionnel, a division of L'Oreal USA

• New York, NY

• Director of Sales Administration

  • May 1994 - Feb 2002

  • Investigated products, services and programs to implement to increase productivity and efficiency for field forces. • Managed and developed a team. • Responsible for managing $4 million in budgets. • Developed and maintained training program for all new hires. • Designed and initiated sales meeting scripts, used by field force, at monthly distributor sales meetings. • Liaison with Distribution Center (Customer Care, Credit, I & C & Distribution) to give direction, facilitate problem solving and communication of goals. • Facilitated sell-ins, order taking, show deal creation and customer service with distributors. • Examined inventory to create promotions to generate incremental business. • Created and implemented bi-monthly staff meetings to inform and motivate internal teams. • Responsible & accountable for complete planning and management of all division meetings. • Analyzed and generated all sales reports. Show less



Essex Corporation

• Implementation & Training

  • Sep 1991 - May 1994

  • Presented Essex annuities and securities programs to potential bank customers. • Trained all back office personnel on policy and procedures. • Developed innovative training materials for Essex trainers. • Improved sales team performance through better training and product presentation by implementing key changes in presentation tools. • Main resource for commercial managers for all aspects of business. • Presented Essex annuities and securities programs to potential bank customers. • Trained all back office personnel on policy and procedures. • Developed innovative training materials for Essex trainers. • Improved sales team performance through better training and product presentation by implementing key changes in presentation tools. • Main resource for commercial managers for all aspects of business.