Experience

INSKIP Entrepreneurs

• France
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Sep 2022 - Present

• Moroccan Office Director / Entrepreneure in Residence

  • Mar 2021 - Sep 2022



FABERNOVEL

• France
• IT Services and IT Consulting
• 200 - 300 Employee

• Head of Development at FABERNOVEL

  • Oct 2018 - Mar 2021

• Partner & Chief Business Officer at LE SIDE CAR

  • Mar 2016 - Mar 2021

  • In charge of the business development and projects direction of the agency, from its foundation. Helped to grow the agency from 4 persons to 15, working with 80 French startups until the agency’s buyout by Fabernovel, in August 2018.• Built the communication strategy of French startups from various sectors and co-ordinated the creative development of startups’ campaigns and activations• Developed strategic partnerships with The Family, 50Partners, Partech, led mentoring sessions and organized Le Noël de la French Tech gathering 200 high potential startups on one platform to drive visibility



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Account Executive

  • Aug 2013 - Feb 2016

  Managed a diversified portfolio of clients: Sephora (LVMH), The Walt Disney Company, Côte D'Or (Mondelez), Blédina/Gallia (Danone), RTL- Developed and implemented global advertising campaigns within the agency-lead, acting as an intermediary between global clients and key partners and coordinating the local agencies (Europe, Middle East, North America) - Elaborated the strategic repositioning of two global companies, one French company and built the strategic platform of a French start-up- Drived brainstorming, benchmarking, competitive overviews and consumers’ insights analysis



Rue89

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing assistant

  • Jan 2013 - Jan 2013

  • Developed and organized the e-business website • Elaborated and presented a sales pitch to promote the company towards potential cultural clients• Provided strategic advice on the valorization and monetization of the internet platform • Developed and organized the e-business website • Elaborated and presented a sales pitch to promote the company towards potential cultural clients• Provided strategic advice on the valorization and monetization of the internet platform



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Kraft Foods international account coordinator (Western Europe, CEEMA, North America)

  • Jan 2012 - Jun 2012

  • Acted as an assistant for the account manager and intermediary between Kraft Foods and the agency • Elaborated strategic reports and competitive reviews for Côte D’Or, LU and Carte Noire.• Coordinated Euro RSCG agencies in Western Europe, CEEMA and North America • Acted as an assistant for the account manager and intermediary between Kraft Foods and the agency • Elaborated strategic reports and competitive reviews for Côte D’Or, LU and Carte Noire.• Coordinated Euro RSCG agencies in Western Europe, CEEMA and North America



eWatchfactory Corp

• Wholesale
• 1 - 100 Employee

• Product Manager Junior

  • Jul 2011 - Dec 2011

  • Assisted the General Manager in new product design, product launch and brand management• Acted as an intermediary between clients and manufactures in China• Conducted market analysis and strategic marketing plan for two major clients of the company • Assisted the General Manager in new product design, product launch and brand management• Acted as an intermediary between clients and manufactures in China• Conducted market analysis and strategic marketing plan for two major clients of the company