Experience

Opontia

• Türkiye
• Retail
• 1 - 100 Employee

• Senior Brand Manager

  • Feb 2022 - Present



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• eCommerce Channel National Sales Manager

  • Mar 2020 - Jan 2022

  Responsible from RB Turkey Health eCommerce Business with full P&L ownership and direct report to GMLeading a team of 5 people ( 3 Account Managers, 1 Data Analysis Manager, 1 UX Manager) Management of each component of eCommerce Business, eDistributor, 3P Resellers, Platforms (Pureplayers, Marketplace, Instant Delivery, eGrocery, Brick & Click)Data driven business management via harvesting of all internal & 3rd party data (Product View, CVR, traffic source etc)Strong collaboration with performance marketing team for traffic investment management Show less

• Account Manager - eCommerce Channel

  • Sep 2018 - Mar 2020

  -Developing overall eCommerce strategy of RB Health business with continuous Test & Learns-Responsible from Pureplay, On Demand, Marketplace customers' total business results-Tracked performance of all platforms regularly, analysed data and defined platform specific strategy based on different business models-Led partnership with platforms with always on performance tracking & new project development-Focused on portfolio, pricing strategy with data analysis -Worked on building new consumer acquisition projects with platforms to improve consumer pool Show less

• Trade Marketing Manager - Personal Care

  • Jul 2017 - Aug 2018

  Responsible from;-Deep dive analysis of portfolio, pricing & promotion strategy of Durex, Veet, Scholl brands -Building trade strategy and defining KPI's of the category-Developing channel & customer based 4P strategy -Developing in store excellence solutions through POS material-P&L analysis of the brandAs a part of brand Power of One team;-Collaborates with Supply Chain , Finance & Marketing teams to develop full communication plan-Communicates with global brand team to ensure global success model compliance Show less

• Trade Marketing Executive - Scholl

  • Jul 2016 - Jun 2017

  Responsible from;-Building trade strategy and defining KPI's of the category-Developing channel & customer based 4P strategy -Developing in store excellence solutions through POS material-P&L analysis of the brandAs a part of brand Power of One team;-Collaborates with Supply Chain , Finance & Marketing teams to develop full communication plan-Communicates with global brand team to ensure global success model compliance

• Assistant Sales Planning Manager - National Accounts

  • Jan 2016 - Jun 2016

  -Responsible from S&OP cycle of National Key Accounts-Leading the forecast process in cooperation with supply chain & shopper&customer marketing-Reporting the KPI performance of sales team

• Graduate Program MT - Sales Representative

  • Jul 2014 - Dec 2015

  Part of Istanbul West team.Responsible from 4 local key accounts' P&LResponsible from planning and management of in store excellence



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Feb 2014 - Jun 2014

  - Supporting the brand development team of IPEK in Turkey and Middle East Region -Conducting data analysis on market trends -Understanding consumer habits for new brand identity opportunities - Supporting the brand development team of IPEK in Turkey and Middle East Region -Conducting data analysis on market trends -Understanding consumer habits for new brand identity opportunities



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Project Intern

  • Jul 2013 - Sep 2013

  -Worked at the Household Cleaning Category of Marketing department. -Responsible for 6-P Analysis of the cleaning clothes & sponges brand Ballerina Cif. -Did a comprehensive analysis of the market and presented solutions to increase market share. -Worked on the social media campaign of the brand Sunlight Cif. -Worked on direct marketing campaigns of the brand Sunlight Cif. -Worked at the Household Cleaning Category of Marketing department. -Responsible for 6-P Analysis of the cleaning clothes & sponges brand Ballerina Cif. -Did a comprehensive analysis of the market and presented solutions to increase market share. -Worked on the social media campaign of the brand Sunlight Cif. -Worked on direct marketing campaigns of the brand Sunlight Cif.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Corporate Sales Intern

  • Apr 2013 - Jun 2013

  -Worked at the licensing sales division. -Helped with the analysis of different sales scenarios. -Kept track of the licensing agreement documentations. -Worked at the licensing sales division. -Helped with the analysis of different sales scenarios. -Kept track of the licensing agreement documentations.



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Performance Improvement Intern

  • Feb 2013 - Mar 2013

  Worked on a one-month project where I was able to learn data analysis , organizational structures and benchmarking . Worked on a one-month project where I was able to learn data analysis , organizational structures and benchmarking .



BSH Ev Aletleri Türkiye

• Türkiye
• Manufacturing
• 700 & Above Employee

• Finance Intern

  • Jun 2012 - Jul 2012

  Cash Flow Control Cash Flow Control