Merve Kesat
Chief Executive Officer at Heralogy- Claim this Profile
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Bio
Experience
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Heralogy
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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Chief Executive Officer
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Apr 2022 - Present
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Yemeksepeti
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Türkiye
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Technology, Information and Internet
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700 & Above Employee
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Head of Yemeksepeti Vale
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Jan 2016 - May 2019
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Ziylan Group
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Türkiye
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Apparel & Fashion
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200 - 300 Employee
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Senior E-Commerce Category Manager
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Feb 2015 - Feb 2016
www.flo.com.tr
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Mavi
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Türkiye
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Retail Apparel and Fashion
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700 & Above Employee
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SR E-Commerce Category Executive
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Jun 2013 - Feb 2015
*Providing business analysis and insights of sales, orders, product &category performance, and on-going opportunities for higher conversion, volume and sales. *Creating online merchandising and promotion proposals to achieve sales targets *Taking weekly and monthly actions in different parts of the channels. (mavi.com, facebook,e-mail, adwords..) *Performing synchronized online and offline sales implementations. (via omni channel) *Preparing a seasonal category PO/Sales Budget and… Show more *Providing business analysis and insights of sales, orders, product &category performance, and on-going opportunities for higher conversion, volume and sales. *Creating online merchandising and promotion proposals to achieve sales targets *Taking weekly and monthly actions in different parts of the channels. (mavi.com, facebook,e-mail, adwords..) *Performing synchronized online and offline sales implementations. (via omni channel) *Preparing a seasonal category PO/Sales Budget and order list. *Coordinating stock availability of the products and planning purchasing processes. *Analyzing the general market trends and competitor activity regularly *Managing e-commerce budget, RPT/OTB orders. (Outlet + Seasonal) *Organazing weekly and seasonal product displaying plans (Banner, category listing order, top links, top rated etc.) *Preparing campaign calender for mavi.com seasonly. *Driving category strategic direction with online marketing department. Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Customer Marketing Specialist
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Nov 2010 - Nov 2011
*Working on the project called Joint up Business Plan. (JUBP is a common framework for delivering simpler and better plans in Diageo for greater alignment and brilliant execution with Diageo's customer.) *Training with sales and consumer marketing departments about project management topics. *Designing business analyzing models with customer marketing director by using JUBP model. *Helping to manage and execute corporate communication, brand image building and product awareness… Show more *Working on the project called Joint up Business Plan. (JUBP is a common framework for delivering simpler and better plans in Diageo for greater alignment and brilliant execution with Diageo's customer.) *Training with sales and consumer marketing departments about project management topics. *Designing business analyzing models with customer marketing director by using JUBP model. *Helping to manage and execute corporate communication, brand image building and product awareness campaigns. *Ensuring the costs of the planned programs to stay within the budget defined by the Customer Marketing Director. Show less
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Education
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Koç Üniversitesi
Business Administration and Management, General