Experience

BGN

• Switzerland
• Oil and Gas
• 1 - 100 Employee

• Corporate Communications Manager

  • Oct 2022 - Present

  Responsible for development and execution of corporate communication strategy and plan for BAYEGAN Group. Budget planning and tracking for corporate communications activities. Planning and execution to include digital and offline channels, media relations, PR, sponsorships and corporate responsibility projects. Responsible for sustainability communication.



BAYEGAN

• Türkiye
• International Trade and Development
• 100 - 200 Employee

• Corporate Communications Manager

  • Oct 2022 - Present



Kadın Emeğini Değerlendirme Vakfı

• Türkiye
• Non-profit Organizations
• 1 - 100 Employee

• Project Coordinator

  • Mar 2020 - Sep 2022

  Project coordinator for “Improving prospects for Syrian women and low income host community women in Turkey” project that is being implemented in 6 cities across Turkey. The project primarily aims to increase the economic participation of refugee and host community women, including young women, through connecting them to employment and self-employment, entrepreneurship opportunities. Led teams in 6 cities for grassroots women’s organizing in low-income neighbourhoods; the process included… Show more Project coordinator for “Improving prospects for Syrian women and low income host community women in Turkey” project that is being implemented in 6 cities across Turkey. The project primarily aims to increase the economic participation of refugee and host community women, including young women, through connecting them to employment and self-employment, entrepreneurship opportunities. Led teams in 6 cities for grassroots women’s organizing in low-income neighbourhoods; the process included establishment of Women & Children Centres, needs’ assessment work, mapping of services & referrals to services, implementation of KEDV’s empowerment trainings, implementation of KEDV’s Early Childhood Education Program; market assessment and feasibility studies to identify potential new business areas for women, establishing pilot businesses with women and business development consultants and development of a Mentoring & Coaching Program. Developed the communication strategy and plan for the project with the Communications Team.

• Corporate Relations Coordinator

  • Feb 2018 - Mar 2020

  Developed projects for improving corporate relations & corporate fundraising. Responsible for improving trade operations of the foundation’s economic enterprise - Nahıl (established in 2003 to provide product development, marketing and sales support to women’s cooperatives) & integration of products of women’s cooperatives into private sector supply chain. Developed marketing strategy and business plan for Nahıl. Active participation and consultation in capacity development and new business… Show more Developed projects for improving corporate relations & corporate fundraising. Responsible for improving trade operations of the foundation’s economic enterprise - Nahıl (established in 2003 to provide product development, marketing and sales support to women’s cooperatives) & integration of products of women’s cooperatives into private sector supply chain. Developed marketing strategy and business plan for Nahıl. Active participation and consultation in capacity development and new business development initiatives for women’s cooperatives. Active in developing and implementing marketing communication strategy for Nahıl.



Markon İletişim Danışmanlık Tic A.Ş.

• Consultant

  • Mar 2013 - Jan 2018

  Led the team for design & development of corporate social responsibility and marketing communication projects for clients. (Including; award-winning, “Cam Yeniden Cam” project that involved nation-wide trainings at primary schools, partnerships with local authorities and municipalities, production of public announcement ads, social media campaigns, door-to-door, outdoor events, corporate trainings and corporate events, Led the project development & implementation phases of atl and btl… Show more Led the team for design & development of corporate social responsibility and marketing communication projects for clients. (Including; award-winning, “Cam Yeniden Cam” project that involved nation-wide trainings at primary schools, partnerships with local authorities and municipalities, production of public announcement ads, social media campaigns, door-to-door, outdoor events, corporate trainings and corporate events, Led the project development & implementation phases of atl and btl activities for clients such as digital (including viral marketing), sampling, door-to-door, website development, pop materials design & production, events. Show less



Yudum Gıda

• Türkiye
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2008 - Mar 2013

  İstanbul, Türkiye Developed and implemented marketing strategies to enhance brand value and competitiveness. Responsible for development and execution of marketing plans for Yudum and Sırma brands in the domestic market and Cielo and Brillo brands in the export markets. Led Yudum Olive Oil, Yudum Corn Oil and Sırma Hazelnut Oil brand extensions. Proposed, planned and executed the repositioning project for Sırma brand. Conducted necessary consumer and industry research, developed and implemented the marketing… Show more Developed and implemented marketing strategies to enhance brand value and competitiveness. Responsible for development and execution of marketing plans for Yudum and Sırma brands in the domestic market and Cielo and Brillo brands in the export markets. Led Yudum Olive Oil, Yudum Corn Oil and Sırma Hazelnut Oil brand extensions. Proposed, planned and executed the repositioning project for Sırma brand. Conducted necessary consumer and industry research, developed and implemented the marketing strategy and plans for the launch and repositioning projects; planned, designed and implemented (within budget) all atl (tvc, print, outdoor, radio), online and btl activities for company brands; organized sales force and distributor launch meetings, media launch meetings. Designed and implemented the award-winning Yudum Olive Oil Cold Press Special Edition bottle design project. Conducted consumer research and competitor analysis to identify possible new food category extensions for Yudum brand. Coordinated with PR agency to develop and execute company and brand PR strategy; in charge of regular company press releases and press meetings. In charge of managing the GMO issue; following the issuance of the GMO legislation, coordinated with PR agency to manage the crisis, to investigate alternatives for lobbying efforts and to determine company stand point, proposed and undertook necessary actions; monitored the developments to propose preventive actions if and when necessary. Coordinated with Human Resources Department for internal communication projects such as the quarterly company newsletter and various internal events. Show less



Eczacıbaşı Schwarzkopf Professional

• Senior Product Manager

  • Jan 2008 - Sep 2008

  İstanbul, Türkiye Proposed, developed and implemented yearly marketing and communication strategies for professional hair dyes, hair care, styling and form brands (IGORA, BC BONACURE, SEAH, OSİS, SILHOUETTE, Natural Styling, Strait Therapy). Created and implemented local relaunches of these brands in line with the international strategies adapted for the local market within budgets and deadlines. Organized customer, sales force, distributor, press launch meetings for each initiative. Responsible for both trade… Show more Proposed, developed and implemented yearly marketing and communication strategies for professional hair dyes, hair care, styling and form brands (IGORA, BC BONACURE, SEAH, OSİS, SILHOUETTE, Natural Styling, Strait Therapy). Created and implemented local relaunches of these brands in line with the international strategies adapted for the local market within budgets and deadlines. Organized customer, sales force, distributor, press launch meetings for each initiative. Responsible for both trade marketing and end-consumer marketing of the brands. Initiated alternative promotion mechanisms to increase sell-in and sell-out of OTC products and to create a competitive edge versus competition. Liaised with the sales team to develop and introduce methods to increase distribution and volume. Planned and organised educational programmes, motivational trips to international sector fairs and workshops for customers as part of the Professional Partners Services Loyalty Programme. Organized and managed company’s corporate stand in a national exhibition. Responsible for key accounts’ in-salon and above-the-line advertising and PR activities. Coordinated with PR agency to develop and execute company and brand PR strategy; in charge of regular company press releases.

• Product Manager

  • Jan 2006 - Jan 2008

  İstanbul, Türkiye

• Product Manager Assistant

  • Dec 2004 - Jan 2006

  İstanbul, Türkiye



Mccann Erickson Worldgroup

• United States
• Media Production
• 1 - 100 Employee

• Account Executive

  • Dec 2000 - May 2002

  İstanbul, Türkiye



NTV

• Türkiye
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Editor / Producer

  • May 2000 - Nov 2000

  İstanbul, Türkiye



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Financial Analyst

  • Jun 1999 - May 2000

  İstanbul, Türkiye



PwC

• Professional Services
• 700 & Above Employee

• Audit Assistant

  • Sep 1997 - Jan 1999

  İstanbul, Türkiye