Experience

Borusan Otomotiv

• Türkiye
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• BMW Marketing and Digital Customer Experience Manager

  • Nov 2021 - Present



SEPHORA

• France
• Retail
• 700 & Above Employee

• Marketing Manager

  • Nov 2017 - Nov 2021



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Lead Brand Manager

  • Sep 2017 - Nov 2017

  Marcom Lead Brand Manager - Yaani, Fizy, Paycell

• Lead Brand Manager // SiM Mobile App

  • Nov 2016 - Sep 2017

   Responsible for launching, managing and developing all aspects of SiM Mobile Application Product & Brand Communication.  Builds, develops and manages the creation and continuation of SiM Mobile Application including the design and concept validation of the brand architecture. Developing powerful insights and using these insights to lead the agency partners to create breakthrough, insightful, strategic work. Coordinates and plans launch campaigns from concept development to airing by managing agencies - both Digital /ATL, Event, PR and Media Show less

• Gnctrkcll Senior Brand Manager

  • Oct 2013 - Nov 2016

  Responsible for Gnctrkcll Equity ATL & Advertising Strategy. 360 Marketing plan & agency coordinationManages Gnctrkcll Digital Communication: - Gnctrkcll Mobile Application launch & communication & development - Digital Only Projects ( 14 Kubat)- Social Media ManagementResponsible for GNCFest communication & 360 execution



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Pepsi Senior Assistant Brand Manager

  • May 2011 - Oct 2013

  Responsible for Pepsi Brand. Pepsi’s ATL & BTL projects, pricing, packaging, advertising strategy. 360 Marketing plan, agency coordination (ATL, Media, BTL, Digital, PR), Celebrity management, PR strategy, Digital communication strategy, Brand performance and competition tracking. (MB, Nielsen, Ipsos), budget management,new product development and implementation of global ammunitions. Responsible for Pepsi Brand. Pepsi’s ATL & BTL projects, pricing, packaging, advertising strategy. 360 Marketing plan, agency coordination (ATL, Media, BTL, Digital, PR), Celebrity management, PR strategy, Digital communication strategy, Brand performance and competition tracking. (MB, Nielsen, Ipsos), budget management,new product development and implementation of global ammunitions.



Eti

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager

  • Aug 2009 - May 2011

  New product launches, advertising, budget management & brand performance tracking, consumer testing, POPs, website, consumer activations, consumer sampling activations, sponsorships, design & execution of consumer promotions, concept & product development. Responsible for managing Crackers (Crax, Tadında, Elbette, Balık Kraker, Pizza Kraker, Susamlı Çubuk, Can, Lifalif, Etimek) and Eti Form. New product launches, advertising, budget management & brand performance tracking, consumer testing, POPs, website, consumer activations, consumer sampling activations, sponsorships, design & execution of consumer promotions, concept & product development. Responsible for managing Crackers (Crax, Tadında, Elbette, Balık Kraker, Pizza Kraker, Susamlı Çubuk, Can, Lifalif, Etimek) and Eti Form.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Trade Marketing Trainee

  • Jan 2009 - Aug 2009



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Sales Intern

  • Jul 2008 - Aug 2008



Bilkom

• Türkiye
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Intern

  • Jan 2008 - Feb 2008