Experience

Superformula

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Business Development

  • Jan 2023 - Present



TeraCode

• United States
• Software Development
• 100 - 200 Employee

• Senior Director of Sales

  • Dec 2021 - Present

  During my role as Director of Sales, I participate in trade shows, conduct cold calling, and collaborate with local-area networking to connect with prospects. I play a key role in maximizing sales of staff augmentation solutions by managing solution selling strategy initiatives. I also accelerate corporate sales growth by devising and implementing an account-based marketing strategy. I review consumer buying trends and market conditions to devise specified sales strategies. My Key Contributions for this role: • Established book of business valued at nearly $2M in new sales across multiple sales channels by delivering persuasive and benefits-oriented presentations. • Achieved sales goals and related metrics to forecast sales and establish processes. • Defined achievable sales targets, implemented deployment strategies, and established go-to-market plans to achieve designated business goals.



PRH Consulting Inc

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Sales & Marketing

  • Jun 2020 - Present

  During my role as VP of Sales & Marketing, I have managed overall aspects of SAAS startup business from startup ($700K+) within first year. I also served as a Head of SEO and digital marketing campaigns. I oversaw referral marketing programs and channel partnerships. I have also administered overall aspects of sales planning throughout sales process from the top of the funnel to executed contracts and onboarding. It was one of my main responsibility to properly allocate and utilize resources by managing the marketing budget. My Key Contributions for this role: • Spearheaded overall all aspects of the SAAS sales cycle, including prospecting new business, launching sales campaigns, leading gainful negotiations, securing and closing deals, and maturing up-selling opportunities. • Drove corporate sales revenue streams by administering entire marketing strategies for all business opportunities. • Strengthened productive relationships with C-Suite executives with a keen focus on accomplishing defined business goals.



Self Employed

• United States
• 700 & Above Employee

• Enterprise Sales Consultant

  • Feb 2011 - Present



BrandStar

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Producer

  • Feb 2019 - Jul 2021

  During my role as Senior Producer, I have funded four national shows on Lifetime Channel (part of A&E Networks). I also collaborated with audiences across platforms by writing and producing persuasive stories. Moreover, I have also delivered highly engaging marketing and branding presentations for TV and agency clients. I was strategically positioned as a primary point of contact for engagements with c-suite executives within Fortune 500 companies. My Key Contributions for this role: • Persuaded sales targets aggressively and received recognition in top five producers for balancing act. • Expanded agency/marketing business and received recognition as Top revenue generating producer. • Achieved position in Top two in digital and agency marketing/advertisement sales.



GDS Group

• United Kingdom
• Events Services
• 700 & Above Employee

• Global Director of Strategic Partnership

  • Jan 2018 - Jan 2019

  During my role as Global Director of Strategic Partnership, I have directed the complete sales lifecycle, guaranteeing delivery against key performance metrics for new business opportunities. My notable duties were to identify new prospects and created pipelines by implementing innovative lead generation techniques across multiple channels. It was worth mentioning that I utilized productive relationships with new and established customers through up-selling. My Key Contributions for this role: • Established and implemented consultative sales and marketing initiatives to negotiate new business opportunities with C-suite executives within Fortune 500 enterprises. • Achieved maximum customer retention rate and 80%+ renewed contract rate. • Increased team performance and revenue by 30%+ within first year. • Performed exceptionally well and recognized as top sales producer supporting key project implementation in enterprise solutions (SAAS, AI, ML, data science, mar-tech finance, and business intelligence).



Circuitronix LLC / Chrome Industries, LLC / Watera, LLC

• Miami/Fort Lauderdale Area

• Director Of Sales & B2B Marketing

  • Apr 2014 - Mar 2017

  During my role as Director of Sales & B2B Marketing, I have planned and implemented robust global sales and marketing strategies while consistently coordinating with the Global VP of Sales and Marketing and CEO. I have also enhanced skillset of inside sales associates' team through effective guidance and direction. I created and assessed standard operational procedures for inside sales representatives. My Key Contributions for this role: • Established growth-focused strategies that resulted in generating $20M+ net new business within three years. • Built partnerships with senior decision makers within Fortune 500 companies, generating $4M new business annually. • Devised robust business development strategies that increased new business revenue by $12M+ in 2017. • Generated sales from under $500K to ~$3M within one year. • Positioned as main part of Sage300 implementation team while increasing sales within existing accounts by 80%+. • Steered overall aspects of sales, marketing, project management, and supply chain for managed accounts 30% to 40% travel to meet with customers and close sales globally. • Positioned as lead project manager for 100+ active projects for five key accounts.



Kaplan University

• United States
• Higher Education
• 700 & Above Employee

• Associate Director of Admissions (B2B Admissions at SAO)

  • May 2008 - Dec 2013

  During my role as Associate Director of Admissions, I have improved 15-20 Admission Advisors' morale and met student-centric matrixes, including solving escalations. I also led and mentored the team of admissions advisors across different schools with meeting individual quotas. I have also used B2B/B2C, multi-channel, and peer networking techniques to ensure the proper implementation of cross-selling strategies and initiatives. My Key Contributions for this role: • Exceeded KPIs by 25% with standard requirement of 10-15% conversion. • Implemented dynamic engagement strategies and generated $100M+ of net new revenue. • Increased B2B enrollments by 30%+ while achieving 15% YOY sales growth with 90%+ student retention. • Achieved $10M+ in sales revenue in student enrollments while serving as Admissions Advisor. • Exceeded sales/marketing goals and received top performing accolade, "Presidents Club Award" for two consecutive years. • Forged B2B relationships with Fortune 500 enterprises to support university branding and student enrollment initiatives.