Experience

Small Fry

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jan 2019 - Present



Self-Employed

• London, United Kingdom

• Creative Content and Social Media Specialist

  • Apr 2018 - Jan 2019

  Social media consultation, strategy development and execution for a number of high profile brands. - @lindamccartneyfoods - @camdentownbrewery - @pipandnut - @uglydrinks_uk + @uglydrinks - @edgardcooper - @daysbrewing - @kindsnacksuk - @brewdog - @itsuofficial - @simbasleep - @mobkitchenuk - @mojudrinks Social media consultation, strategy development and execution for a number of high profile brands. - @lindamccartneyfoods - @camdentownbrewery - @pipandnut - @uglydrinks_uk + @uglydrinks - @edgardcooper - @daysbrewing - @kindsnacksuk - @brewdog - @itsuofficial - @simbasleep - @mobkitchenuk - @mojudrinks



HelloFresh

• Germany
• Consumer Services
• 700 & Above Employee

• Content Marketing Lead

  • Dec 2017 - May 2018

  - Leading the content strategy for HelloFresh UK across all marketing platforms to create positive and meaningful engagements with the customer and online audience. - Using creative content marketing tactics to establish HelloFresh as a leading online source for food, health and lifestyle content. - Conceptualising, creating and commissioning all content, working with global stakeholders and studios as well as external production agencies. - Managing the Social Media Executive… Show more - Leading the content strategy for HelloFresh UK across all marketing platforms to create positive and meaningful engagements with the customer and online audience. - Using creative content marketing tactics to establish HelloFresh as a leading online source for food, health and lifestyle content. - Conceptualising, creating and commissioning all content, working with global stakeholders and studios as well as external production agencies. - Managing the Social Media Executive, ensuring a strong social media strategy is defined and executed across Facebook, Twitter, Instagram, Pinterest and Youtube. - Leading the SEO strategy alongside global stakeholders. Combining creative content marketing ideas with SEO tactics to increase the HelloFresh domain ranking. Managing an external outreach agency for ongoing link building as well as quarterly campaigns. - Writing copy for all marketing touchpoints, leading tests across communications to see an uplift in conversions across CRM, Direct Mail and Paid Social channels.

• Social Media and Content Manager

  • Sep 2016 - Jan 2018

  Responsible for building and implementing a social media and content strategy to establish HelloFresh as the leader in the online food delivery service industry. - Creating and implementing an entire social media and content strategy to reach and engage with HelloFresh's core audience online - Responsible for all content planning, making sure channels and platforms are aligned with business objectives - Developing brand positioning and tone of voice to roll out alongside across all… Show more Responsible for building and implementing a social media and content strategy to establish HelloFresh as the leader in the online food delivery service industry. - Creating and implementing an entire social media and content strategy to reach and engage with HelloFresh's core audience online - Responsible for all content planning, making sure channels and platforms are aligned with business objectives - Developing brand positioning and tone of voice to roll out alongside across all internal and external touch points. - Responsible for all video content including a video strategy developed for multiple territories. Commissioning, managing and art directing content shoots in the London office for 7 shoot days a month. - Managing an innovative brand content partnerships strategy and distribution plan for all content produced. - Managing the Live Video and innovation strategy on, optimising and sharing tactics with other markets. - Managing the 'always-on' social media content in conjunction with leading content campaigns for each quarter alongside Global Content Manager in Berlin. - Managing the development of influencer marketing for content campaigns and general brand awareness. - Planning and implementing all SEO blog content and optimising. - Leading the alignment of Customer Care Social Media Team and training them fully in tone of voice across all social channels. - Reporting on performance and optimising all organic social media and content on a weekly and monthly basis. - Liaising with wider PR, CRM and the wider marketing team to ensure all content is engaging and communicated consistently. - Line management of Social Media coordinator



Vita Coco

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Social Media Manager - EMEA

  • Oct 2015 - Sep 2016

  Promoted to Social Media Manager of Vita Coco EMEA - Growing the Vita Coco community by over 150,000 in less than 18 months - Day-to-day running of all social media channels for @VitaCocoUK and @VitaCocoOilUK as well as building of strategy for EMEA social as a whole. - Developing and executing content plans for all UK social media channels within 15 EMEA markets. - On-boarding and overseeing community managers in EMEA markets - Rolling out EMEA-wide social media strategy, being… Show more Promoted to Social Media Manager of Vita Coco EMEA - Growing the Vita Coco community by over 150,000 in less than 18 months - Day-to-day running of all social media channels for @VitaCocoUK and @VitaCocoOilUK as well as building of strategy for EMEA social as a whole. - Developing and executing content plans for all UK social media channels within 15 EMEA markets. - On-boarding and overseeing community managers in EMEA markets - Rolling out EMEA-wide social media strategy, being first point of contact for all social media insight - Managing budget for paid social advertising - Assisting Digital Marketing Manager with SEO strategy - Writing all copy for front-facing Vita Coco marketing and social media activity. - Using photography and graphic design skills to create social content and managing the in-house photography studio. - Weekly and monthly reporting and analysis of social growth, engagement and general activity. - Thinking creatively and disruptively in order to make Vita Coco stand out from competitors and be recognised for its tone of voice and brand personality. - Delivering on wider marketing campaigns with design, ideation, implementation and management.

• Social Media Creative

  • Feb 2015 - Nov 2015

  - Day-to-day running of all social media channels for @VitaCocoUK and @VitaCocoOilUK - Creating engaging content plans for all UK channels. - Social listening for relevant keywords and seeking out conversation to build follower growth and engagement. - Writing all copy for front-facing Vita Coco marketing and social media activity. - Managing budget and strategy for paid social advertising. - Using photography and graphic design skills to create social content. - Weekly… Show more - Day-to-day running of all social media channels for @VitaCocoUK and @VitaCocoOilUK - Creating engaging content plans for all UK channels. - Social listening for relevant keywords and seeking out conversation to build follower growth and engagement. - Writing all copy for front-facing Vita Coco marketing and social media activity. - Managing budget and strategy for paid social advertising. - Using photography and graphic design skills to create social content. - Weekly and monthly reporting of social growth, engagement and general activity.



HonestBrew

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing Creative

  • Jun 2014 - Feb 2015

  Worked as a part-time digital marketing creative with roles including: - Designing and co-ordinating campaigns in collaboration with London Beer City 2014, involving generating original ideas for content and following these throughout the design process right the way to implementation. - Managing social media platforms (Facebook, Twitter, Blogging) - Digital + Print designs - Liaising and connecting with London brewers - working stands at events such as the London Brewers Market… Show more Worked as a part-time digital marketing creative with roles including: - Designing and co-ordinating campaigns in collaboration with London Beer City 2014, involving generating original ideas for content and following these throughout the design process right the way to implementation. - Managing social media platforms (Facebook, Twitter, Blogging) - Digital + Print designs - Liaising and connecting with London brewers - working stands at events such as the London Brewers Market 2014 and getting the Honest Brew brand image noticed. Show less Worked as a part-time digital marketing creative with roles including: - Designing and co-ordinating campaigns in collaboration with London Beer City 2014, involving generating original ideas for content and following these throughout the design process right the way to implementation. - Managing social media platforms (Facebook, Twitter, Blogging) - Digital + Print designs - Liaising and connecting with London brewers - working stands at events such as the London Brewers Market… Show more Worked as a part-time digital marketing creative with roles including: - Designing and co-ordinating campaigns in collaboration with London Beer City 2014, involving generating original ideas for content and following these throughout the design process right the way to implementation. - Managing social media platforms (Facebook, Twitter, Blogging) - Digital + Print designs - Liaising and connecting with London brewers - working stands at events such as the London Brewers Market 2014 and getting the Honest Brew brand image noticed. Show less



PROPERCORN

• London, United Kingdom

• Freelance Designer

  • Mar 2014 - Apr 2014

  After building a relationship with PROPERCORN throughout a three month internship, I carried out freelance design work in their London office involving graphic and editorial design as well as some social media management. After building a relationship with PROPERCORN throughout a three month internship, I carried out freelance design work in their London office involving graphic and editorial design as well as some social media management.



PROPERCORN

• London, United Kingdom

• Intern

  • Jul 2013 - Jan 2014

  - Managing a range of large-scale public relations and marketing campaigns alongside Head of Brand in the first 18 months of the company's launch. - Adapting to the brand identity of PROPERCORN and helping to find its voice - Designing advertisements, banners and posters for wholesalers, websites and more - Designing promotional content to be sent to a variety of key media contacts and influencers - Researching competitors ensuring that PROPERCORN are differentiated in the popcorn… Show more - Managing a range of large-scale public relations and marketing campaigns alongside Head of Brand in the first 18 months of the company's launch. - Adapting to the brand identity of PROPERCORN and helping to find its voice - Designing advertisements, banners and posters for wholesalers, websites and more - Designing promotional content to be sent to a variety of key media contacts and influencers - Researching competitors ensuring that PROPERCORN are differentiated in the popcorn and snack markets - Putting together fun and creative sample packs to send to potential buyers, fans and marketing contacts Show less - Managing a range of large-scale public relations and marketing campaigns alongside Head of Brand in the first 18 months of the company's launch. - Adapting to the brand identity of PROPERCORN and helping to find its voice - Designing advertisements, banners and posters for wholesalers, websites and more - Designing promotional content to be sent to a variety of key media contacts and influencers - Researching competitors ensuring that PROPERCORN are differentiated in the popcorn… Show more - Managing a range of large-scale public relations and marketing campaigns alongside Head of Brand in the first 18 months of the company's launch. - Adapting to the brand identity of PROPERCORN and helping to find its voice - Designing advertisements, banners and posters for wholesalers, websites and more - Designing promotional content to be sent to a variety of key media contacts and influencers - Researching competitors ensuring that PROPERCORN are differentiated in the popcorn and snack markets - Putting together fun and creative sample packs to send to potential buyers, fans and marketing contacts Show less