Merryl Loftus

Director of Trends & Insights at TrendWatching
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency

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Experience

    • Netherlands
    • Market Research
    • 1 - 100 Employee
    • Director of Trends & Insights
      • Oct 2011 - Present

      One of the world's leading trend firms, TrendWatching scans the globe for emerging consumer trends and related innovations. We share our findings in free monthly Trend Briefings (sent to 260,000 subscribers), at conferences around the world, and via our Premium Service service with clients ranging from Google to Gucci. I ran the company's global spotter network for two years and managed the content for the Premium service while part of the London team. Now based in TrendWatching's New York office, I lead bespoke research for clients, host workshops and deliver keynotes around North America. Show less

    • United States
    • Musicians
    • Founder, Head
      • Apr 2010 - Present

      Teeth Records is an independent record label, born in Dalston, that has released video EPs on VHS, assembled cult compilations, produced great t-shirts, thrown riotous parties in squat pubs, and watched bands on its roster be driven off in police vans. The label is currently on ice till it finds the next artist to release. I was solely in charge of marketing, A&R, management and the label's creative direction. Teeth Records is an independent record label, born in Dalston, that has released video EPs on VHS, assembled cult compilations, produced great t-shirts, thrown riotous parties in squat pubs, and watched bands on its roster be driven off in police vans. The label is currently on ice till it finds the next artist to release. I was solely in charge of marketing, A&R, management and the label's creative direction.

    • Director
      • Dec 2011 - Jun 2014

      tw:in (formerly Happy Spotting) is a 2,600+ network of spotters based in over 90 countries. tw:in's spotters supply TrendWatching with local examples and insights relating to the global and regional trends that they track. While running the network I oversaw a site redesign, grew membership, increased the volume of participants'​ submissions, wrote the spotter's handbook, developed relationships (via workshops, lectures and internships) with multiple academic institutions, and hosted meetups with spotters in cities such as Paris, Istanbul and Johannesburg. Show less

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Show Host
      • Apr 2011 - Jan 2013

      Hosted Round Trip, a weekly two-hour show on London's finest independent radio station. Hosted Round Trip, a weekly two-hour show on London's finest independent radio station.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Projectionist
      • Oct 2010 - Oct 2011

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Jury Wrangler
      • Apr 2011 - Jun 2011

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2009 - Apr 2010

Education

  • Bristol University
    BA (Joint Honours), Economics, History
    2004 - 2007
  • St. Paul's
    High School
    1998 - 2003

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