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5.0

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Carla Targa

I had the pleasure of working with Merrick and I can only say that I found myself in front of a great professional, competent, helpful, kind person and the work he carried out was beyond my expectations.

Anthony Parnell

I worked with Merrick for around 6 months. We were part of a small project team tasked with setting up a retail bank for Cattles and worked together to plan, develop and implement all of the Marketing elements that were required. Most of this was real fundamental stuff - e.g. what do we call the business, what does the brand look like, what products should we offer and with what proposition, building a website, how do we launch etc - and all required on very short deadlines. Along with some good people that worked with us from several agencies I think we made an excellent team. Merrick was a great person to work with and could be relied upon to produce good quality work with very little supervision. He is a good and well rounded marketeer who is quick on the uptake and knowledgeable about his subject. In particular, he had a great eye for creative detail in terms of what works and what doesn't and also for things related to copy as well. He is prepared to question things, has an easy manner, and works well in a team situation both internally and with colleagues from agencies. He was very well liked and respected by us all.

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Experience

    • Media Production
    • Director and Founder
      • Oct 2018 - Present

      Capturvate is a creative and video production agency - transforming brands and marketing into visual pleasure. We bring together a powerful combination of passion, experience and talent to deliver content that provokes emotion and inspires action. We approach every project with agility and fresh thinking, delivering breath-taking results. From brand development, video & animation to marketing campaigns and digital design and execution. Capturvate is a creative and video production agency - transforming brands and marketing into visual pleasure. We bring together a powerful combination of passion, experience and talent to deliver content that provokes emotion and inspires action. We approach every project with agility and fresh thinking, delivering breath-taking results. From brand development, video & animation to marketing campaigns and digital design and execution.

    • United Kingdom
    • IT Services and IT Consulting
    • Client Services Director
      • Jul 2009 - May 2018

      Client Services Director at Silver Agency - a leading integrated digital marketing and brand agency. Delivering highly effective marketing, lead generation and brand solutions to variety of clients from global technology and telecoms, to engineering and even branding a celebrity! Client Services Director at Silver Agency - a leading integrated digital marketing and brand agency. Delivering highly effective marketing, lead generation and brand solutions to variety of clients from global technology and telecoms, to engineering and even branding a celebrity!

    • Marketing Manager
      • Jun 2008 - Apr 2010

      Part of a project team to set up a new online banking division (Moneytopia) for Cattles PLC - a UK FTSE 250 financial services company.My responsibilities include:* Input and support of marketing strategy* Customer research* Website creation and development* Media planning * PR strategy & planning* Market intelligence* Brand development* Campaign management* Managing specialist agencies

    • Marketing Communications & Brand Manager
      • Feb 2004 - Jun 2008

      Responsible for acquisition marketing and brand development for a subsidary brand of Cattles - Welcome Financial Services Limited.Responsibilities included:* Brand development* Website creation and traffic growth* Organic search* Media planning* Acquisition campaigns - both on and off line* Managing specialist agencies* Internal communications including briefing call centres

    • United Kingdom
    • Insurance
    • Marketing Communications Executive
      • Mar 2002 - Nov 2003

      Responsible for off-line marketing communications including: * Direct marketing campaigns - email marketing, direct mail, press * Media buying * POS marketing * Managing creative agencies Responsible for off-line marketing communications including: * Direct marketing campaigns - email marketing, direct mail, press * Media buying * POS marketing * Managing creative agencies

Education

  • Bowbrook House School

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