Merly Daniela Niño Archila

Content Manager for Essity Colombia at La Nube Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO

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Credentials

  • Foundations of Digital Marketing and E-commerce
    Coursera
    Feb, 2023
    - Nov, 2024
  • Fundamentos de marketing digital
    Google Actívate
    Apr, 2021
    - Nov, 2024
  • Marketing Verde
    Universidad de los Andes - Colombia
    Jan, 2021
    - Nov, 2024
  • Improving Your Business Through a Culture of Health
    Harvard Business School
    Jul, 2020
    - Nov, 2024
  • Comunicación Estratégica: gestión de crisis e imagen pública
    Pontificia Universidad Javeriana
    Jun, 2020
    - Nov, 2024

Experience

  • La Nube Digital
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager for Essity Colombia
      • Apr 2023 - Present

      -In charge of the Health & Medical brands (Leukoplast, No-Varix, Ortopédicos Futuro and Jobst) for Colombia, Mexico and Central America. -Creation of digital strategies -Digital Marketing -Creation of social network grids -Creation of disruptive and innovative content. -Management of editing, social media and marketing tools. -In charge of the Health & Medical brands (Leukoplast, No-Varix, Ortopédicos Futuro and Jobst) for Colombia, Mexico and Central America. -Creation of digital strategies -Digital Marketing -Creation of social network grids -Creation of disruptive and innovative content. -Management of editing, social media and marketing tools.

  • Sanofi
    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Jul 2022 - Jan 2023

      Growth Hub CHC SOCOPAC (mass consumption) -Support Pain & Allergy area. -Support Calmidol and Novalgina SOCOPAC (Southern Cone and Central America): planning, construction and development of brand plans, events, pieces, among others. Meeting with agencies for the design and co-creation of brand pieces. -Use of the Veeva Vault program for legal and INVIMA approval of brand materials (for TV, digital, trade & shopper, HCP's, among others). -Management of internal platforms for the search of market information. Show less

  • Deportivos Premier
    • Bogota
    • Administrative and creative assistant
      • Jan 2022 - Jan 2023

      -Creation of content for Instagram (product photo, editing, network management, post copy creation, stories), call to action research. -Invoices and electronic invoicing. -Handling of World Office -Support in sales in seasons. -Creation of content for Instagram (product photo, editing, network management, post copy creation, stories), call to action research. -Invoices and electronic invoicing. -Handling of World Office -Support in sales in seasons.

  • Pontificia Universidad Javeriana
    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Market Research Academic Monitor
      • Jul 2020 - Jul 2022

      Academic instructor of the Marketing Research subject of the marketing line. I am in charge of supporting the professor in the classes and in the grading of workshops or activities. On the other hand, I helped students when they have doubts about any subject and I give monitors that prepare them for midterms.

    • Academic monitor Marketing Management
      • Jun 2021 - Nov 2021

      I supported the students in the doubts and concerns about the topics of the class and, at the same time, in the realization of the marketing challenge. I also helped the professor in the preparation of activities, notes and presentations. I had the opportunity to propose and help the students in their projects thanks to my experience in the class, my knowledge and being the 2019 winner of the Fruco brand marketing challenge.

    • Administrative monitor Accounting Office
      • Jun 2021 - Nov 2021

      Administrative monitor of the Accounting Office of the School of Accounting. I was in charge of social networks, the creation of pieces and content according to the activities that were planned. I supported in the logistics and agenda of the Congress 2021 and in the creation of content for the social purpose "Javeriano Alguien Necesita de ti", creating expectation, valuable and educational content.

    • Business Creation Academic Monitor
      • Jul 2020 - Jan 2021

      Academic Instructor of the subject Business Creation. Supporting students in class topics, course project and resolution of doubts. In addition, creating class sessions, grading workshops and papers, database management of students and guests, among others.

    • Event Management
      • Jul 2020 - Dec 2020

      Organization of the virtual event "Líderes sin Estigmas" (Leaders without Stigmas) of the Events Organization subject. Area of logistics of the event and support to other departments with the search for speakers. Definition of pre and post production, video editing, choice of platform, etc.

    • Member of CEAE (Business Administration Student Committee)
      • May 2019 - Jul 2020

      I was part of the Business Administration Student Committee in the area of Special Projects; which is responsible for creating extracurricular activities for students, where they can learn and grow in all areas of their lives and also have fun.

Education

  • Pontificia Universidad Javeriana
    Bachelor of Business Administration - BBA, Marketing
    2018 - 2023
  • Pontificia Universidad Javeriana
    Comunicación organizacional, Organizational communication
    2017 - 2023

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