Merlijn Groenen

Founder at The Branding Boost
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Contact Information
us****@****om
(386) 825-5501
Location
Maastricht, Limburg, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Engels Professional working proficiency
  • Frans Professional working proficiency
  • Duits Limited working proficiency
  • Oudgrieks (tot 1453) -
  • Latijn -
  • Spaans Elementary proficiency

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Beatrijs Verploeg

Merlijn, wat een geweldige support was je voor ons! Jouw vorm- en daadkracht hebben ons de vleugels gegeven om dit programma in de afgelopen weken neer te zetten. Je snelheid, creativiteit en praktische kijk maakten de samenwerking effortless. Dank!

Francoise Gielen

Merlijn, je doet je naam eer aan: de samenwerking met jou was echt een 'boost' om onze programma's krachtig, snel en professioneel neer te zetten! En gewoon ook superleuk en creatief. We komen zeker bij je terug voor de volgende brandingboost!

Cindy de la Fuente, MBA

Ondanks dat Merlijn geen legal achtergrond heeft, had ze snel door hoe die sector in elkaar zit en hoe dit het beste kon worden vertaald naar een passende huisstijl voor de Law & Ops. In combinatie met haar ontwerpvaardigheden en creativiteit heeft dit geleid tot een treffend resultaat en ik zou haar zeker aanraden voor branding en design opdrachten!

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Credentials

  • Facebook & Instagram Advertising
    Beeckestijn Business School
    Sep, 2022
    - Sep, 2024
  • Resultaatgericht en coachend leidinggeven
    Van Kelst & Co
    Dec, 2021
    - Sep, 2024
  • Certificate of Advanced English (Engels niveau C2)
    University of Cambridge

Experience

  • The Branding Boost
    • Netherlands
    • Marketing Services
    • 1 - 100 Employee
    • Founder
      • Jan 2021 - Present

      The Branding Boost is a boutique marketing and design agency, offering branding, web design and online marketing to clients in the Benelux and beyond. ​ With a curated team of talented freelance specialists, we create professional, authentic, and original brand experiences. The Branding Boost is a boutique marketing and design agency, offering branding, web design and online marketing to clients in the Benelux and beyond. ​ With a curated team of talented freelance specialists, we create professional, authentic, and original brand experiences.

  • Gymna Nederland
    • Netherlands
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Online marketeer
      • Jan 2021 - Present

      At Gymna Nederland I am responsible for (online) marketing and social media. Working together with the international head quarters as well as the office in the Netherlands I assure a professional and consistent omnichannel brand experience. Gymna is one of the world's leading manufacturers of investment goods in physiotherapy. Gymna provides high-quality, well-designed and innovative products. At Gymna Nederland I am responsible for (online) marketing and social media. Working together with the international head quarters as well as the office in the Netherlands I assure a professional and consistent omnichannel brand experience. Gymna is one of the world's leading manufacturers of investment goods in physiotherapy. Gymna provides high-quality, well-designed and innovative products.

  • Merlijn Groenen - Branding & Design
    • Freelance Branding & Design
      • May 2015 - Present

      As a freelance designer and brand strategist I have experience working in the fashion and lifestyle industry, making brands visible through design and branding since 2015. I have worked for 50+ clients from start-ups to corporates to tell their stories and build brands that communicate with their users. With a combination of strategy and design with a vision I help entrepreneurs and organisations to get visible and reach their business goals. As a freelance designer and brand strategist I have experience working in the fashion and lifestyle industry, making brands visible through design and branding since 2015. I have worked for 50+ clients from start-ups to corporates to tell their stories and build brands that communicate with their users. With a combination of strategy and design with a vision I help entrepreneurs and organisations to get visible and reach their business goals.

  • Marres, House for Contemporary Culture
    • Netherlands
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Online marketeer
      • Feb 2021 - Present

      At Marres I am responsible for online marketing and communication strategy. Marres, House for Contemporary Culture, is an internationally operating art institute situated in a historic building in the heart of Maastricht. The institute researches contemporary art in the broadest sense by means of exhibitions, workshops, publications, and a rich education and public program. At Marres I am responsible for online marketing and communication strategy. Marres, House for Contemporary Culture, is an internationally operating art institute situated in a historic building in the heart of Maastricht. The institute researches contemporary art in the broadest sense by means of exhibitions, workshops, publications, and a rich education and public program.

  • Sylver
    • Software Development
    • 1 - 100 Employee
    • Grafisch ontwerper
      • Nov 2016 - Aug 2019

      - Working with the Sylver styling team. - Styling the collections for fashionshows, lookbook shoots and campaigns. - Translating the fashion collections to the customers through printed collectionbooks and online inspiration. - Responsible for graphic design and maintaining the visual identity in online and offline communication and designs. - Working with the Sylver styling team. - Styling the collections for fashionshows, lookbook shoots and campaigns. - Translating the fashion collections to the customers through printed collectionbooks and online inspiration. - Responsible for graphic design and maintaining the visual identity in online and offline communication and designs.

  • Hipshops
    • United Kingdom
    • IT Services and IT Consulting
    • Manager sociale media
      • May 2018 - Apr 2019

      As content marketeer I was responsible for the online marketing strategy of Hipshops Haarlem. Hipshops Haarlem is a foundation that unites Haarlems best kept shopping secrets. I increased the social media following organically. I created content to promote unique, independent fashion, interior and lifestyle stores, but also museums like the Frans Hals Museum and contemporary art museum 'De Hallen'. As content marketeer I was responsible for the online marketing strategy of Hipshops Haarlem. Hipshops Haarlem is a foundation that unites Haarlems best kept shopping secrets. I increased the social media following organically. I created content to promote unique, independent fashion, interior and lifestyle stores, but also museums like the Frans Hals Museum and contemporary art museum 'De Hallen'.

  • Conceptstore Weidesign
    • Brand Manager
      • Jan 2014 - Apr 2019

      Responsible for managing the social media accounts and creating a branding and online marketing strategy. My tasks included content creation, photography and styling of campaigns and visual merchandising for conceptstore Weidesign in Haarlem. Responsible for managing the social media accounts and creating a branding and online marketing strategy. My tasks included content creation, photography and styling of campaigns and visual merchandising for conceptstore Weidesign in Haarlem.

  • Ronald van der Kemp
    • Backstage Assistant Paris Fashion Week
      • 2019 - 2019

      Ronald van der Kemp is the is the world’s first sustainable couture label. RVDK creates luxury fashion, ethically made with creative solutions for high-end leftover materials and waste. The pieces are crafted by hand in Holland. My responsibility was dressing and assisting backstage at the couture fashion show at Paris Fashion Week. Ronald van der Kemp is the is the world’s first sustainable couture label. RVDK creates luxury fashion, ethically made with creative solutions for high-end leftover materials and waste. The pieces are crafted by hand in Holland. My responsibility was dressing and assisting backstage at the couture fashion show at Paris Fashion Week.

  • Gabelle Mode
    • Netherlands
    • Apparel & Fashion
    • Brand Strategist
      • Sep 2018 - Dec 2018

      Launched the ready-to-wear collection for fashion brand Gabelle. Creating a webshop with accessories, tops and jackets. Creating the 'Art To Wear' brand identity. Creating a strategy for fashion brand Gabelle. To attract more customers and increase sales I proposed changes in the website and a solid social media strategy. Redesigning the responsive website with calls-to-action in order to activate customers to make an appointment to create a unique garment. Launched the ready-to-wear collection for fashion brand Gabelle. Creating a webshop with accessories, tops and jackets. Creating the 'Art To Wear' brand identity. Creating a strategy for fashion brand Gabelle. To attract more customers and increase sales I proposed changes in the website and a solid social media strategy. Redesigning the responsive website with calls-to-action in order to activate customers to make an appointment to create a unique garment.

  • Corel Amsterdam
    • Netherlands
    • Brand Strategist
      • May 2016 - Mar 2018

      - Designing and styling the fashion collections at Dutch fashion label Corel Amsterdam. - Creating (online) marketing strategies and guarding the brand identity on online and offline platforms. - Translating the brand identity into graphic design, both physical print and online designs. - Managing several graphic design interns. - Designing and styling the fashion collections at Dutch fashion label Corel Amsterdam. - Creating (online) marketing strategies and guarding the brand identity on online and offline platforms. - Translating the brand identity into graphic design, both physical print and online designs. - Managing several graphic design interns.

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Grafisch ontwerper
      • Sep 2015 - Jan 2016

      Redken is the USA’s number 1 professional haircare brand and is owned by L’Oréal. I developed a prize-winning bag for Redken. My tasks were developing a branding concept and graphic design. Redken is the USA’s number 1 professional haircare brand and is owned by L’Oréal. I developed a prize-winning bag for Redken. My tasks were developing a branding concept and graphic design.

  • VIKTOR&ROLF
    • Netherlands
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Backstage Assistant Paris Fashion Week
      • 2014 - 2014

      Viktor & Rolf is a fashion house which specialises in creating conceptual and avant-garde designs, both haute couture and ready-to-wear collections. My responsibility was dressing and assisting backstage at the ready-to-wear fashion show at Paris Fashion Week. Viktor & Rolf is a fashion house which specialises in creating conceptual and avant-garde designs, both haute couture and ready-to-wear collections. My responsibility was dressing and assisting backstage at the ready-to-wear fashion show at Paris Fashion Week.

Education

  • Vrije Universiteit Amsterdam
    Master, Arts & Culture: Design Cultures
    2019 - 2020
  • London Business School
    Executive Programme, Mastering Digital Marketing
    2020 -
  • Université Paris 1 Panthéon-Sorbonne
    Exchange, Art History
    2019 -
  • Universiteit Utrecht
    Bachelor of Arts - BA, Kunstgeschiedenis, kunstkritiek, en kunstbehoud
    2016 - 2019
  • University of the Arts London
    Summer Course, Fashion Illustration
    2016 -
  • ArtEZ hogeschool voor de kunsten
    Fashion Design
    2014 - 2016
  • Stedelijk Gymnasium Haarlem
    Gymnasium Diploma, Gymnasium / Grammar School
    2008 - 2014

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