Meritxell Fité Martinez

International Commercial Director at MIRIAM QUEVEDO
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Spanish Native or bilingual proficiency
  • Catalan Native or bilingual proficiency
  • English Full professional proficiency
  • French Full professional proficiency

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Experience

    • Spain
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • International Commercial Director
      • Jun 2023 - Present

      Responsible for international expansion and commercial strategy of Miriam Quevedo, high-end antiaging hair and scalp treaments. Responsible for international expansion and commercial strategy of Miriam Quevedo, high-end antiaging hair and scalp treaments.

    • Spain
    • Personal Care Product Manufacturing
    • 200 - 300 Employee
    • International Business Development Manager
      • Mar 2020 - Jun 2023

      Responsible for the worldwide expansion of the dermogynaecological brand Cumlaudelab, offering innovative cosmetics and medical devices for feminine intimate care recommended by doctors. Definition and prospection of markets to target and stablishment of long-term partnerships with local key partners (strategic milestones, contract negotiation, business plan and P&L statement and operational follow-up).

    • Export Manager
      • Jan 2016 - Mar 2020

      Responsible for the international development of the company, whose main activity is based on the creation and commercialization of cosmetics and dermatological and gynecologycal products being distributed in the pharmacy, parapharmacy and perfumery channels.Main brands: Sensilis, Comodynes, Rilastil, Cumlaude.Definition of expansion plan, follow-up and coordination of international distributors and opening of new markets.Responsible for the P&L statement of the International Business Unit.Experience in cross-border e-commerce in China. Show less

    • International Brand Manager
      • Jan 2012 - Dec 2015

      Responsible for the Comodynes brand in terms of:1. Marketing: branding, product development, promotion and communication2. International sales: definition and coordination of the activity with international distributors worldwide and subsidiaries of the company.Responsible for the global P&L statement of the Brand.

    • International Area Manager
      • Apr 2008 - Dec 2011

      Responsible for the development of the international activity of the company in French-speaking and Latin American countries. Clients follow-up, business plan, sales forecast and budget control.

    • Country Manager France
      • Jan 2006 - Mar 2008

      Responsible for the development of a new business model in France, reporting directly to the CEO. Definition and implementation of the Business and Marketing Plan, coordination of the external sales force, definition and follow-up of the country's P&L statement.

    • Product Manager
      • Jul 2001 - Dec 2005

      Project leader of the launch of the cosmetics line of Caldea, the main thermal center in Andorra. Brand essence, product development, packaging and marketing plan.Product Manager of the brand Comodynes.

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager
      • Sep 1998 - Mar 2001

      Product Manager of the brands Vittel, Synergie (facial skincare) and Ambre Solaire (solar) by Laboratoires Garnier. Packaging adaptation, advertising and local promotional plan definition. Presentation and training to the sales team. Product Manager of the brands Vittel, Synergie (facial skincare) and Ambre Solaire (solar) by Laboratoires Garnier. Packaging adaptation, advertising and local promotional plan definition. Presentation and training to the sales team.

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Assistant Product Manager
      • Jan 1998 - Jun 1998

      Product Manager Assistant for the brands Natural, Actimel and Bio. Product Manager Assistant for the brands Natural, Actimel and Bio.

Education

  • ESADE Business & Law School
    Bachelor and Master in Business Administration. Major in Marketing.
    1993 - 1998
  • Unidad editorial
    Marketing and online communication for perfumery and cosmetics brands
    2015 - 2015
  • IQS Barcelona
    Management Skills Development Program
    2005 - 2005
  • Université catholique de Louvain
    CEMS International Master. Major in International Business.
    1997 - 1998
  • Esade
    Estrategias de Omnicanalidad & e-commerce
    2021 - 2021
  • Alibaba Business School
    Alibaba Netpreneur Training
    2022 - 2022

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