Experience

Eleven

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Partner

  • Mar 2022 - Present

• Senior Business Director

  • Aug 2021 - Mar 2022

• Business Director

  • Oct 2020 - Aug 2021



The 6AM Agency

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Integrated Account Director

  • Dec 2019 - Oct 2020

  Account Lead for numerous health, wellbeing and good living brands within the agency. I am driven to grow brands by shaping and telling stories through earned, owned and paid communications strategies. Accountable for driving real business change for clients and responsible for team development and growth.

• Integrated Senior Account Manager

  • May 2019 - Dec 2019

  Responsible for the direction and implementation of modern integrated creative communications campaigns, strategic client counsel and new business development. I deliver earned-centric and social by design communications strategies that are not limited to social media, media outreach, activation, influencer management, content creation, production, communications counsel and issues management.



Platinum Media & Communications

• Australia
• Advertising Services
• 1 - 100 Employee

• Group PR and Communications Manager

  • Jul 2017 - May 2019

  Creating, developing and implementing PR and marketing campaigns, strategies, partnerships and daily outcomes for high growth clients within the agency. I offer strategic and creative counsel and implement 360 marketing campaigns, providing innovative communications solutions to deliver on client business objectives.

• Group Public Relations Manager

  • May 2016 - Jul 2017

  Managing a large cohort of clients and leading the PR team, in this role I assumed responsibility for the execution of strategic direction, growth and troubleshooting of a range of FMCG and luxury brands. I oversaw the day to day management of client accounts, staff and media personnel relationships to strategically develop unique ideas and concepts that deliver impactful and integrated campaigns.

• Account Manager

  • Oct 2015 - May 2016

  A high profile publicist role working with Beauty, Luxury Fashion, Health and Lifestyle brands to create meaningful strategies and ongoing brand awareness. I developed strong communication with clients, media, external stakeholders and the internal team to deliver optimum results and long term successes.



Believe Advertising

• Account Manager

  • Aug 2015 - Oct 2015

  In my capacity as Account Manager, I planned, developed and implemented public relations strategies and campaigns across a range of lifestyle, beauty and fashion clients. My responsibilities also included identifying and participating in new business opportunities, maintaining relationships with key media and influencers as well as day-to-day coverage management.

• Publicity Coordinator

  • Feb 2014 - Aug 2015

  Working with lifestyle, beauty and fashion clients on a range of creative and strategic PR activities, my responsibilities included coverage management, writing press releases, client relations and new client pitches.



Sydney Uni Sport and Fitness

• Team Manager

  • Feb 2012 - Dec 2014

  As Team Manager for the Women's University Games Team, I was responsible for individual and team mentoring along with administrating the practical and logistic aspects of the team. As Team Manager for the Women's University Games Team, I was responsible for individual and team mentoring along with administrating the practical and logistic aspects of the team.



University of Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Mar 2012 - Jan 2014

  Promoting and marketing the University through presentations to potential future students, campus tours and representing the University at events and special occasions. Promoting and marketing the University through presentations to potential future students, campus tours and representing the University at events and special occasions.



One Green Bean

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Mar 2013 - May 2013

  Assisting the public relations and social media teams across a range of consumer, lifestyle and financial industries, I worked extensively with campaign research and brainstorming, media mailer distribution and general administration tasks. Assisting the public relations and social media teams across a range of consumer, lifestyle and financial industries, I worked extensively with campaign research and brainstorming, media mailer distribution and general administration tasks.



CQUniversity

• Australia
• Higher Education
• 700 & Above Employee

• Enrolment Assistant

  • Feb 2012 - Apr 2013

  With efficient and courteous customer service over the course of my part-time employment, I worked in online enrolment and as a receptionist to the Head of Student Administration. With efficient and courteous customer service over the course of my part-time employment, I worked in online enrolment and as a receptionist to the Head of Student Administration.


Smarter Business Ideas
• Business Consulting and Services
• Intern

  • Sep 2012 - Sep 2012

Witchery Fashions Pty Ltd
• Sales Assistant

  • Apr 2010 - Nov 2011