Experience

De Noorderlingen -The Minor for Major!
• Docent Reseach and Innovation

  • Sep 2023 - Present

Stam+T - ik help jij innoveerT
• Eigenaar

  • Jul 2023 - Present

theFactor.e (part of 4NG)
• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee
• Strategisch User Experience Researcher

  • Jul 2023 - Present


NHL Stenden Hogeschool

• Netherlands
• Higher Education

• Teacher Design Research and Coordinator of the minor Future Design Playground

  • Aug 2021 - Present

  Developing, Structuring and Coordinating the new study program - Future Design PlaygroundDeveloping a new method to design solutions for wicked problems for a sustainable futureCoaching Students on Performance and Growth

• Teacher Research and Innovation

  • Jul 2020 - Sep 2021

  Developing Lectures on Design Research and Innovation in the field of Communication and Multimedia DesignCoaching Students on Performance and Growth



Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen

• Netherlands
• Higher Education
• 700 & Above Employee

• Member of the Advice Committee for the study programme Industrial Product Design

  • Apr 2019 - Sep 2020

  As a member of this committee, I help to discuss the content, level, form and developments and advise the programme on these matters.

• Teacher Marketing & Strategy within product design

  • Dec 2017 - Apr 2019

  Create synergy between product, consumer and marketing promise - first and second year students



Fluctus Industrial Design & Engineering

• Netherlands
• Design Services
• 1 - 100 Employee

• UX | User Experience | Usability | Consultant | Design Thinker | Market Researcher

  • Feb 2020 - Jul 2020

  Senior User Experience and Usability consultant (Design Thinking driven) and Market Researcher in the field of consumer-driven innovation. I helped the team to create a concept and proposition primarily from the perspective of the end user. • Explorative consumer-competitor and market analysis to create knowledge and actioneable insights as input for optimizations. • Workshops, inspiration and customer journey mapping and hands-on guidance for the follow-up steps Senior User Experience and Usability consultant (Design Thinking driven) and Market Researcher in the field of consumer-driven innovation. I helped the team to create a concept and proposition primarily from the perspective of the end user. • Explorative consumer-competitor and market analysis to create knowledge and actioneable insights as input for optimizations. • Workshops, inspiration and customer journey mapping and hands-on guidance for the follow-up steps



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Senior User Experience & Usability Consultant | Design Thinker | Market Researcher

  • Sep 2014 - Feb 2020

  -Mapping the Customer Journey-Designing, conducting and outsourcing of qualitative / quantitative studies in order to get a solid understanding of consumer motivations behind habits/ needs/behaviors/ product acceptance -Performing consumer and competitor analyses as input for product innovations-Consumer and competitor analyses as input for user centered design-Responsible for user interface design by means of co-creation-Translation of business objectives and user insights into relevant concepts, technical requirements and recommendations-Creating product requirements based on business and consumer insights for 5 successful product launches-Give master classes on Usability Design Principles for I&D and Interviewing as a Professional-Supporting project leaders on innovation development processes/tools in Gaggio Montano (IT)-Initiating collaborations with stakeholders-Projects lead improving user interfaces-Hold brainstorm sessions and meetings-Monitoring the quality and progress-Responsible for transfer to industrialization-Advise project teams and management-Formulating superiority slogans together with legal and marketing Show less

• User Experience & Usability Consultant | Market Researcher

  • Feb 2011 - Sep 2014

  - Develop and implement additional functionalities in products and services- Streamlining processes- Create and maintain knowledge documents- Lead projects- Setting up and carrying out consumer surveys- Training and the guidance of a sensory test panel- Establish and maintain contacts with stakeholders- Coaching and guiding 4 Usability Consultants in Design Thinking

• Junior User Experience & Usability Consultant | Market Researcher

  • 2006 - 2011

  - Carrying out qualitative and quantitative research- Specify consumer requirements for product design- Setting up and executing (inter)national product user and user interface studies- Monitor and safeguard marketing promise- Responsible for improving the Application Research Center in China: Mapping work processes Preparing SOPs and supervising SOP implementations Supervising 2 application specialists in Design Thinking



Smurfit Kappa

• Ireland
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Product Developer

  • Jan 2006 - Jul 2006

  Designing and developing packagings Designing and developing packagings

• Market Researcher

  • Jan 2005 - Jul 2005