Experience

Yarrah Organic Petfood BV
• Marketing Directeur

  • Nov 2020 - Present

Brightsight Marketing
• India
• Owner Brightsight Marketing

  • Jul 2020 - Present


Mconomy

• Netherlands
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Director/ Business Developer Own Brands

  • Jan 2017 - Jul 2020

  Mconomy is a full service partner for mobile accessories and owner of two brands. In my last role at Mconomy we changed the strategy significantly and chose to fully focus on own brands and leveraging the potential of these brands online as well as offline. I optimized the portfolio of distribution brands, going from > 100 brands to a core portfolio of about ten distribution brands. Next step was leveraging the development of the own brands portfolio and the NPD program, launching a new high impact brand (SoSkild, TÜV certified). With our own brands we are driving business development online, at the major market places across Europe. And also instore at Telco operators across Europe and the US. Furthermore I am responsible for the development of the online strategy, e-commerce at market places and the supplier strategy: the own brands being manufactured in China.P&L responsible for the own brand portfolio and leading the marketing team: 1 NPD manager, 1 Sourcing Manager, 1 Brand Designer, 2 Brand Portfolio managers. Member of the Mconomy MT and in this role co-creator of the Mconomy strategy.

• Marketing Director

  • Jan 2015 - Dec 2016

  Mconomy is a full service partner for mobile accessories and owner of two brands. In this role I was responsible for the marketing and category development team, containing the own brands (muvit, BeHello, Qtrek and the corporate branding of Mconomy) and distribution brands, as well as category management and space management. I was bearing responsibility for building this team and creating the marketing and category strategy. This included the development of a consumer insight based NPD program for the own brands and a customer insight based strategy for the distribution brands. Furthermore I was responsible for the supplier strategy; the own brands being manufactured in China.Also P&L responsible for the brands and leading the team: 1 Senior brand Manager, 1 NPD Manager, 1 online/e-commerce specialist, 1 space managers, 1 BI expert, 2 Trade Marketers, 3 category developers, 1 communication specialist. Member of the Mconomy MT and in this role co-creator of the Mconomy strategy.



D.E MASTER BLENDERS 1753

• Marketing Manager SENSEO & L'OR

  • Feb 2013 - Dec 2014

  At DEMB I was responsible for the Single Serve marketing team for retail, containing the brands SENSEO and L’OR EspressO. In that role, responsible for marketing strategy, in collaboration with the European team constructing the brand vision & strategy and NPD program. In addition, for the Netherlands optimizing the existing business and identify and deploy the ideal marketing mix for these two brands. P&L responsibility for both categories and leading the teams: SENSEO team (1 Senior Brand Manager, 1 Brand Manager, 1 Junior Brand Manager) and L'OR team (1 Senior Brand Manager,1 Brand Manager). Finally a leading role in building and maintaining cooperation with Philips Netherlands with the aim to jointly build the SENSEO brand and driving the (online) SENSEO appliances sales through communication and activation.



HJ Heinz

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager Heinz & Drinks

  • Jul 2010 - Jan 2013

  In my last role at Heinz I was responsible for the Drinks marketing team and the Heinz marketing team (four brands in total). Key responsibilities contained vision & strategy, NPD program as well as maintaining and expanding current business and therefore defining the marketing mix for the 4 brands. Resulting in a P&L responsibility for both categories as well. Furthermore leading the teams: Drinks-team (1 Senior Brand Manager, 2 Brand Managers, 1 Junior Brand Manager) and Heinz team (1 Senior Brand Manager, 1 Brand Managers, 1 Junior Brand Manager). Chairperson and marketing responsible within the Commercial Drinks Team and the Commercial Heinz Team. Member of the Marketing MT and member of the leadership team (general commercial team for all brands).

• Marketing Manager Drinks

  • Jul 2008 - Jun 2010

  In my first Marketing Managers role at Heinz I was responsible for the Drinks marketing team (three brands in total, which later became two brands). In this role I was responsible for; vision & strategy, NPD program as well as maintaining and expanding current business and therefore defining the marketing mix for the 3 brands. Resulting in a P&L responsibility for the category as well. Furthermore leading the teams: Drinks-team (1 Senior Brand Manager, 2 Brand Managers, 1 Junior Brand Manager). Chairperson and marketing responsible within the Commercial Drinks Team. Member of the Marketing MT and member of the leadership team (general commercial team for all brands).

• Senior Brand Manager Drinks

  • Jun 2006 - Jun 2008

  As a Senior Brand Manager I was associate responsible for the marketing policy (vision & strategy) of the three Drinks brands and leading in the NPD program, as well as maintaining and expanding the current business. Furthermore a shared responsibility of leading and coaching the Drinks-team (1 Brand Manager, 2 Junior Brand Managers). Leading member of the Commercial Business Team Drinks.

• Brand Manager Drinks

  • Jan 2006 - Jun 2006

  Responsible for the Roosvicee Ready to Drink part; input on vision & strategy and a pioneering role in the NPD program of Roosvicee Ready to Drink. Furthermore business responsible for maintaining the current business. Member Commercial Business Team Drinks



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jan 2003 - Dec 2005

  1 September 2004 – 30 November 2005 Brand Manager Mora Team member of the Mora Marketing team; input on vision & strategy and a key role in the NPD program of Mora, Added Value Meat. Furthermore business responsible for maintaining the current business. 1 January 2003 – 30 August 2004 Junior Brand Manager Iglo Member of different project teams, e.g. an international Pizza team, a soups and meals development team. Furthermore leading in the 1 September 2004 – 30 November 2005 Brand Manager Mora Team member of the Mora Marketing team; input on vision & strategy and a key role in the NPD program of Mora, Added Value Meat. Furthermore business responsible for maintaining the current business. 1 January 2003 – 30 August 2004 Junior Brand Manager Iglo Member of different project teams, e.g. an international Pizza team, a soups and meals development team. Furthermore leading in the