Experience

Performance Technology Solutions

• Italy
• Human Resources
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jan 2017 - Sep 2018

  Milan Area, Italy • Managed digital marketing initiatives for the organization, creating content and posting schedules for multiple social media accounts to drive business-to-business (B2B) outreach and engagement. • Led the development and editing of promotional and training videos, distributing employee education media internally as well as promotional content on the newly launched company YouTube page. • Collected, reviewed, and monitored key performance indicators (KPIs), evaluating impact and… Show more • Managed digital marketing initiatives for the organization, creating content and posting schedules for multiple social media accounts to drive business-to-business (B2B) outreach and engagement. • Led the development and editing of promotional and training videos, distributing employee education media internally as well as promotional content on the newly launched company YouTube page. • Collected, reviewed, and monitored key performance indicators (KPIs), evaluating impact and engagement while utilizing AdWords to optimize content for maximum outreach. • Reviewed and improved promotional content, drafting and distributing more impactful marketing content, email campaigns, and infographics outlining organizational successes. • Supported the acquisition of key partnerships for the boutique leadership development consulting firm, collaborating with a variety of thought leaders across multiple industries and professions. • Individually championed social media and web presence improvements to drive an increase in web traffic, ultimately resulting in a partnership with PwC. Show less



lululemon

• Canada
• Retail
• 700 & Above Employee

• Key Leader – Community/People Development Lead

  • Jul 2012 - Nov 2016

  Los Angeles, CA • Spearheaded business development by building brand awareness through community and regional events, leveraging strategic public relations campaigns to establish a local presence. • Created and managed marketing and event initiatives throughout the Pasadena area, including the Love Yoga Give fundraiser consisting of more than 2K participants. • Began tenure as a team educator, driving training and development in addition to other Human Resources procedures including interviewing and… Show more • Spearheaded business development by building brand awareness through community and regional events, leveraging strategic public relations campaigns to establish a local presence. • Created and managed marketing and event initiatives throughout the Pasadena area, including the Love Yoga Give fundraiser consisting of more than 2K participants. • Began tenure as a team educator, driving training and development in addition to other Human Resources procedures including interviewing and hiring candidates. • Executed one-on-one development plans for sales team employees, establishing coaching standards and structured feedback conversations to drive exemplary sales performance. Show less



Clamorhouse Artist Management

• Event Coordinator and Talent Booker

  • Feb 2010 - Sep 2012

  Los Angeles, CA • Led the coordination of several events and shows for the organization, including LA Film Festival 2010, Kids Rock 2011, MOMentum Place, and numerous album release functions for key clients. • Managed travel logistics, social media postings and engagement, and venue relationships throughout the community in order to drive the growth and development of the organization. • Delivered day-of support for numerous events, including managing vendors and resolving spontaneous issues for… Show more • Led the coordination of several events and shows for the organization, including LA Film Festival 2010, Kids Rock 2011, MOMentum Place, and numerous album release functions for key clients. • Managed travel logistics, social media postings and engagement, and venue relationships throughout the community in order to drive the growth and development of the organization. • Delivered day-of support for numerous events, including managing vendors and resolving spontaneous issues for festivals, tours, and album release parties. • Drove social media marketing initiatives, using tools such as Twitter and Facebook to promote blog posts and drive business development and expansion. Show less



Levine Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • May 2009 - Feb 2010

  Beverly Hills, CA • Cooperated with executive staff in managing professional and personal tasks, overseeing all travel logistics and schedule coordination across a variety of events and functions. • Drafted and distributed press kits and public relations materials and collateral including press releases, media alerts, and invitations. • Maintained clear and constant communication between clients, employees, and C-suite representatives throughout projects and events through to completion. • Coordinated… Show more • Cooperated with executive staff in managing professional and personal tasks, overseeing all travel logistics and schedule coordination across a variety of events and functions. • Drafted and distributed press kits and public relations materials and collateral including press releases, media alerts, and invitations. • Maintained clear and constant communication between clients, employees, and C-suite representatives throughout projects and events through to completion. • Coordinated logistical aspects of events, communicating with vendors and client representatives to support the execution of large promotional events. Show less