Merete Haugå

Senior Brand Marketing Manager at Fishbuddy by Fiskher
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Contact Information
us****@****om
(386) 825-5501
Location
Kristiansand, Agder, Norway, NO

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5.0

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Nadège Depeux

I had the pleasure to work with Merete at Lonsdale Design. Merete is very professional and has a very positive attitude. She listens to the needs of her clients and colleagues, knows how to combine strategic thinking with creativity, and always with the same purpose in mind: the brand.

Philippe Roblin

I had the opportunity to work with Merete, and I have to say that it has been a pleasure. She is committed, professional, she creates naturally a positive atmosphere with everyone and knows how to build a strong relationship with the clients. Thanks ! Philippe Roblin

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Experience

    • Norway
    • Travel Arrangements
    • 1 - 100 Employee
    • Senior Brand Marketing Manager
      • May 2023 - Present

    • Norway
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2007 - May 2023

      • Proven successful management and development of the design- and communication team within the marketing unit • Marketing and communication strategy for the mother brand and corporate identity • Corporate reputation, PR and communication • Crisis communication management • ESG strategy, active member of the ESG board • New visual identity • Formerly responsible for the innovation of a large portfolio within different categories and sub brands, including active engagement within trend research and marketing positioning Highlights of my achievements at Hennig-Olsen Is: • Successful strategy, development and implementation of revised visual identity 2021 • Participation in the program for recertification to «Likestilt Arbeidsliv» • Impactful media campaign 2020, supporting Hennig-Olsen Freia product launches • Several successful employer branding campaigns (2019-2021) activating the sponsorship with “Doctors without borders”, resulting in all time high employee satisfaction and winner of “Mangfoldsprisen Sør 2020”, and silver in the national award • Broad national and international attention and recognition for two highly successful campaigns 2018: Winner in European Digital Awards and Sabre Awards in their category, 3 nominations in European Excellence Award, 2 Nominations in the Norwegian Sponsor and Event Award • Responsible for successful development, consumer acceptance and change of visual identity in 2017 Show less

    • Norway
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing and Communication Consultant
      • Jan 2017 - Feb 2021

    • France
    • Design Services
    • 100 - 200 Employee
    • Branding and Packaging Consultant
      • Aug 2005 - Aug 2007

      • International and French customer portfolio • Responsible for customer follow-up (a.o the department’s largest customer Cadbury, and the international projects with JTI, SCJohnson, Nestlé Nido, Colgate Palmolive, Laboratoires Vendôme, Paris Croissant, Matines) • Customer briefing, briefing analysis and processing, budget proposals, budget negotiations and presentations • Communication analysis: Different brand categories and products, development of strategies and concepts • Team management Show less

    • Consultant
      • 2004 - 2005

      • Project management on different design projects (customers: Interbrew, ICI Paints, Sage, Magnard...) • Responsible for development of Kids’Expert department, and international networking • Training and management of Trainees • Project management on different design projects (customers: Interbrew, ICI Paints, Sage, Magnard...) • Responsible for development of Kids’Expert department, and international networking • Training and management of Trainees

    • France
    • Design Services
    • 200 - 300 Employee
    • Project Manager
      • 2003 - 2004

      • Daily customer follow-up, mainly international clients (a.o Unilever, SCA, JTI, Henniez, San Pellegrino, Nestlé Waters...): Customer briefing, briefing analysis and processing, budget proposals and presentations • Communication analysis: Different brand categories and products, development of strategies and concepts • Management of designer team: Coordination and follow-up of projects and visual creations • Daily customer follow-up, mainly international clients (a.o Unilever, SCA, JTI, Henniez, San Pellegrino, Nestlé Waters...): Customer briefing, briefing analysis and processing, budget proposals and presentations • Communication analysis: Different brand categories and products, development of strategies and concepts • Management of designer team: Coordination and follow-up of projects and visual creations

    • Assistant Product Manager
      • 2002 - 2003

      Assistance in development and distribution of cosmetic and perfumery products, France and International, Export Assistance in development and distribution of cosmetic and perfumery products, France and International, Export

Education

  • BI Norwegian Business School
    Marketing Management
    2007 - 2008
  • ESCP Business School
    Specialized Master, Marketing and Communication
    2001 - 2003
  • University of Bergen (UiB)
    Can.Mag, Media & Communication Sciences, Consumer Culture and Behavior, French
    1997 - 2001

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