Experience

Ad Council

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director, Digital Media & Operations

  • May 2022 - Present

• Director, Media Strategy

  • May 2019 - Jun 2022

  Leads media strategy development for 12 national public service advertising campaigns. Integrating audience and media insights early in creative development and ensuring targeted, cross-platform media delivery to drive impact at scale.

• Manager, Media Strategy

  • Sep 2017 - Apr 2019

• Assistant Media Manager

  • Jan 2016 - Sep 2017



The Jefferson, Washington, DC

• United States
• Hospitality
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • Apr 2015 - Jan 2016

  Managed sales and marketing projects at Washington, D.C.’s premiere luxury hotel. Developed and executed marketing plans across owned, earned, and paid media to build brand awareness and increase sales.

• Sales and Marketing Assistant

  • Nov 2013 - Apr 2015



Every Child Matters (ECM)

• Communications Intern

  • Sep 2012 - Apr 2013

  Raised awareness of child welfare issues, specifically focusing on the issue of child abuse fatalities through ECM's work as a member of the National Coalition to End Child Abuse Deaths. Advocated for welfare system reform, promoting the Protect Our Kids Act of 2012 (Signed into law 2013). Raised awareness of child welfare issues, specifically focusing on the issue of child abuse fatalities through ECM's work as a member of the National Coalition to End Child Abuse Deaths. Advocated for welfare system reform, promoting the Protect Our Kids Act of 2012 (Signed into law 2013).



World Focus- WNET

• Communications Intern

  • Jan 2009 - May 2009

  Researched and wrote transitional pieces for broadcast and website of this daily PBS international news program. Researched and wrote transitional pieces for broadcast and website of this daily PBS international news program.