Meredith Guyan

Publicity Intern at Le CollectiveM
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Location
New York, New York, United States, US

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Publicity Intern
      • Aug 2023 - Present
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Coordinator
      • Nov 2022 - Jul 2023

      - Work with a wide variety of clients in various industries in the Safety, Wellness and Healthcare sector. - Analyze market research to inform and develop comprehensive public relations strategies that align with client objectives and maximize campaign impact leading to valued results.- Write and distribute press releases that communicate important and relevant news to help to enhance brand image. - Successfully secure coverage in top-performing and health-trade media outlets such as, The Washington Post, HealthDay, and CNN.- Develop and execute successful social media influencer marketing campaigns by negotiating contracts and creating compelling content that aligns with the brands values.- Strategically monitor and analyze media results, using Cision, to successfully track public relations campaign results while identifying trends to make informed data-driven decisions. Show less

    • Public Relations Intern
      • Feb 2022 - Oct 2022

    • United States
    • Internet Publishing
    • 500 - 600 Employee
    • Writer
      • Jan 2021 - Dec 2022

      - Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. - Proofread copy written by colleagues to correct spelling, punctuation and grammar. - Organized material to research and complete writing tasks. - Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach. - Worked regularly and directly with the editorial team. - Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. - Proofread copy written by colleagues to correct spelling, punctuation and grammar. - Organized material to research and complete writing tasks. - Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach. - Worked regularly and directly with the editorial team.

    • Spain
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2022 - Jul 2022

      - Coordinated and executed social media campaigns to drive engagement and brand awareness: Created and implemented social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Developed engaging content, managed social media calendars, and monitored performance metrics to optimize campaigns and increase follower growth, reach, and engagement. - Analyzed and reported on marketing and social media performance: Utilized analytics tools to measure the effectiveness of marketing campaigns, social media efforts, and influencer collaborations. - Implemented email marketing campaigns to nurture leads and drive conversions: Developed email marketing strategies, including creating segmented email lists, designing engaging email templates, and crafting compelling copy. Monitored email performance metrics, such as open rates, click-through rates, and conversions, and implemented A/B testing to optimize campaign effectiveness. - Developed marketing content such as blogs, promotional materials, and advertisements. - Utilized various PR tactics, such as press releases, media pitches, and media outreach, to secure coverage in relevant publications and media outlets. Show less

    • Event Marketing Intern
      • Dec 2021 - May 2022

      - Developed and executed creative marketing plans to promote events, build brand awareness, and increase attendance. - Administrative lead on event planning, managing logistics, budgets, vendors, and timelines for successful events from start to finish. - Created and managed social media content, email marketing campaigns, and online advertising to drive event attendance and engagement. - Tracked event metrics and used data to evaluate the effectiveness of marketing strategies, adjust tactics, and report results to stakeholders. - Collaborated with partners and sponsors to develop mutually beneficial relationships that enhance the event experience and increase event revenue. Show less

Education

  • James Madison University
    Bachelor of Arts - BA, Public Relations
    2018 - 2022

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