Marketing Analyst

• Nov 2021 - Present

Director of Operations

• Jul 2018 - Sep 2018

Digital Marketing Supervisor

• May 2016 - Jun 2018

Digital Marketing Strategist

• Jan 2016 - May 2016

Responsible for the development, delivery, and maintenance of consistent branding, content, and user experience strategies across all digital media. Supports marketing initiatives and business development by using data derived from sales, customer traffic, and marketing data to provide meaningful insight into identifying and developing opportunities for customer acquisition and retention, revenue growth, and profitability. • Leads the development, production, and maintenance of compelling and engaging website content, social media posts, marketing campaigns, and product data with high editorial standards of accuracy and quality;• Utilizes data combined from various sources to deliver insights on improving user experience and engagement;• Provides tactical and analytical support for e-commerce business goals and regularly presents strategic recommendations to Management concerning marketing initiatives, information architecture, and overall customer engagement;• Coordinates with graphic designers, web developers, and other parties to create appealing graphical content that stands alone or enhances the presentation of written content;• Manages relationships with online advertising agencies, comparison shopping services, affiliate marketing companies, and other advertising channels;• Manages relationships with online marketplaces, strategic partners, and other direct sales channels;• Oversees all aspects of the email/SMS marketing lifecycle, from concept development to production to maintenance and growth of the email/SMS marketing database;• Designs and manages workflows for publication and content lifecycle processes that include content acquisition, content creation, review and approval cycles, content publishing, content analysis and optimization;• Provides reporting, analysis, and recommendations on key metrics, including clicks, conversion rates, products sold, average order values, cost of customer acquisition, and margins, versus target objectives. Show less

Web Copywriter II

• Nov 2012 - Jan 2016

Main focus is on the creation, maintenance, and updates for all product content for AceMart.com and partnering sites. This includes product descriptions and technical information, SEO writing for search engine optimization, special features, shipping information, and promotion of items. Writes and controls content for social media sites, including Pinterest, Twitter, Facebook, Google+, and other social media outlets. In charge of selection and creation of all email campaigns for commercial and retail audiences about products and company events. Involved with the creation and editing of images for website and email campaigns.Works with other departments on the creation and maintenance of product data for special customers. Helps with the random editing and proofreading of marketing materials, as well as communications to customers through our customer service department. Show less

Web Copywriter

• Jan 2008 - Nov 2012

Assists in obtaining, editing, formatting and inputting new and current web content for AceMart.com. This includes product descriptions, SEO writing for search engine optimization, special features, shipping information and promotion of items. Writes and controls content for Social Media sites, including Pinterest, Twitter and Facebook. Selects items and writes copy for email campaigns for commercial and retail audiences. Does basic editing of images for website and email campaigns.

Administrative Assistant - Corporate Real Estate Services

• Jan 2005 - Jan 2008

Maintained billing and property tax records for the Corporate Real Estate Department. Created, executed, and maintained multiple record-keeping systems of tax and insurance forms. Handled the day-to-day scanning and record-keeping for the Accounting Department.