Meredith Tucker Smith
E-commerce Content Manager at Nature's Way- Claim this Profile
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Bio
Brittany P.
I had the extreme pleasure of working with Meredith during her time at Paula’s Choice. We collaborated on several high visibility projects during her time with the company, and her clear communication style, paired with her positive attitude made her an absolute dream collaborator. Meredith’s ability to juggle multiple projects, execute last minute pivots us, and take on ad hoc projects while maintaining a positive attitude would make her invaluable to any organization lucky enough to have her.
LinkedIn User
I had the opportunity to work closely with Meredith at Paula's Choice for a little over a year and any digital team would be lucky to have her. She excels at cross-team collaboration and is a proactive problem solver who's genuinely passionate about doing good work. I managed several SEO projects that Meredith helped execute on during her tenure and always appreciated her swiftness, excellent communication skills, flexibility, and willingness to roll up her sleeves and try something new.
Brittany P.
I had the extreme pleasure of working with Meredith during her time at Paula’s Choice. We collaborated on several high visibility projects during her time with the company, and her clear communication style, paired with her positive attitude made her an absolute dream collaborator. Meredith’s ability to juggle multiple projects, execute last minute pivots us, and take on ad hoc projects while maintaining a positive attitude would make her invaluable to any organization lucky enough to have her.
LinkedIn User
I had the opportunity to work closely with Meredith at Paula's Choice for a little over a year and any digital team would be lucky to have her. She excels at cross-team collaboration and is a proactive problem solver who's genuinely passionate about doing good work. I managed several SEO projects that Meredith helped execute on during her tenure and always appreciated her swiftness, excellent communication skills, flexibility, and willingness to roll up her sleeves and try something new.
Brittany P.
I had the extreme pleasure of working with Meredith during her time at Paula’s Choice. We collaborated on several high visibility projects during her time with the company, and her clear communication style, paired with her positive attitude made her an absolute dream collaborator. Meredith’s ability to juggle multiple projects, execute last minute pivots us, and take on ad hoc projects while maintaining a positive attitude would make her invaluable to any organization lucky enough to have her.
LinkedIn User
I had the opportunity to work closely with Meredith at Paula's Choice for a little over a year and any digital team would be lucky to have her. She excels at cross-team collaboration and is a proactive problem solver who's genuinely passionate about doing good work. I managed several SEO projects that Meredith helped execute on during her tenure and always appreciated her swiftness, excellent communication skills, flexibility, and willingness to roll up her sleeves and try something new.
Brittany P.
I had the extreme pleasure of working with Meredith during her time at Paula’s Choice. We collaborated on several high visibility projects during her time with the company, and her clear communication style, paired with her positive attitude made her an absolute dream collaborator. Meredith’s ability to juggle multiple projects, execute last minute pivots us, and take on ad hoc projects while maintaining a positive attitude would make her invaluable to any organization lucky enough to have her.
LinkedIn User
I had the opportunity to work closely with Meredith at Paula's Choice for a little over a year and any digital team would be lucky to have her. She excels at cross-team collaboration and is a proactive problem solver who's genuinely passionate about doing good work. I managed several SEO projects that Meredith helped execute on during her tenure and always appreciated her swiftness, excellent communication skills, flexibility, and willingness to roll up her sleeves and try something new.
Credentials
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How to Set Goals When Everything Feels Like a Priority
LinkedInJan, 2023- Nov, 2024
Experience
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Nature's Way
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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E-commerce Content Manager
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Apr 2023 - Present
Leveraging storytelling to elevate the DTC website for Nature's Way. Leveraging storytelling to elevate the DTC website for Nature's Way.
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Common Meter Press
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Seattle, Washington, United States
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Creative Director, Co-Founder
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Jan 2023 - Present
Directing projects for this small press catering to alternative and marginalized voices. Driving author acquisition and business development. Launching UGC for a variety of platforms. Directing projects for this small press catering to alternative and marginalized voices. Driving author acquisition and business development. Launching UGC for a variety of platforms.
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SEO Writer & Content Marketing Specialist
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Jan 2016 - Present
Producing a mix of marketing strategy, writing, and creative direction to deliver solutions for businesses and publications. See my web development bylines at HubSpot: https://tinyurl.com/meredithathubspot Producing a mix of marketing strategy, writing, and creative direction to deliver solutions for businesses and publications. See my web development bylines at HubSpot: https://tinyurl.com/meredithathubspot
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Paula's Choice Skincare
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United States
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Personal Care Product Manufacturing
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200 - 300 Employee
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Web Content Producer
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Jan 2022 - Feb 2023
Produced editorial and marketing content projects across multiple E-Commerce markets for this global skincare company. Produced editorial and marketing content projects across multiple E-Commerce markets for this global skincare company.
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Gasworks Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Content Producer
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May 2019 - Jan 2022
Produced consumer-facing editorial and long form content to support the local and direct marketing efforts of a nationwide automotive retailer. Earned #1 spots in SERPs for a variety of keywords, including "SUVs with heated and cooled seats". Strategized on-page SEO, content deployment, and campaign management from concept to production. Built editorial marketing platform that became the #5 lead generation tool in the company's portfolio.
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Content Producer
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May 2018 - May 2019
Created HTML and CSS templates to use across a variety of eCommerce platforms. Wrote meta descriptions, title tags, and managed crosslinks on evergreen content pages.
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Sweet Anthem Perfumes
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United States
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Wholesale
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Founder
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May 2010 - Jan 2016
After working in tech startups as a content producer and SEO for several years, Meredith "quit her day job" to launch this cult favorite fragrance brand. Her products were seen in Anthropologie and in stores from Seattle to Milan. She managed her own street level retail store in West Seattle and build a global following of fragrance lovers, plus flourishing wholesale and wedding businesses. After the birth of her daughter in 2015, Meredith sold the company to new owners in Portland, OR… Show more After working in tech startups as a content producer and SEO for several years, Meredith "quit her day job" to launch this cult favorite fragrance brand. Her products were seen in Anthropologie and in stores from Seattle to Milan. She managed her own street level retail store in West Seattle and build a global following of fragrance lovers, plus flourishing wholesale and wedding businesses. After the birth of her daughter in 2015, Meredith sold the company to new owners in Portland, OR. Here's some of what Meredith did: Product development: Designed, developed, tested, and wrote all formulary. Managed inventory levels and solved supply chain issues. Filed all necessary licenses and adhered to regulations for manufacturing chemical goods in appropriate marketplaces. Creative direction: Drove visual storytelling across branded media, from eCommerce to marketplaces to social media. Wrote all product descriptions, product names, social media content. Managed all photoshoots, including styling direction and working with and managing external creative partners. Content strategy + eCommerce: Maintained SEO and site architecture of digital brand. Earned first page SERPs spots for targeted keywords, including "vegan fragrance," "Sweet Anthem Perfumes," and the top spot for "Seattle perfume". Grew newsletter to nearly 5,000 subscribers with newsletter traffic accounting for 20% of all business. Built and maintained Shopify eCommerce platform. Storytelling: Wrote blog posts, newsletters, and all social media content. Developed all fragrance briefs from creative concept to final deliverables needed. Drove product naming conventions, brand voice and tone, site architecture, and marketing user experience. Marketing: Worked with retail and wholesale partners to drive sales. Planned and executed all seasonal marketing efforts. Developed a fragrance subscription box for customer retention goals. Planned national events for street level retail sales. Show less After working in tech startups as a content producer and SEO for several years, Meredith "quit her day job" to launch this cult favorite fragrance brand. Her products were seen in Anthropologie and in stores from Seattle to Milan. She managed her own street level retail store in West Seattle and build a global following of fragrance lovers, plus flourishing wholesale and wedding businesses. After the birth of her daughter in 2015, Meredith sold the company to new owners in Portland, OR… Show more After working in tech startups as a content producer and SEO for several years, Meredith "quit her day job" to launch this cult favorite fragrance brand. Her products were seen in Anthropologie and in stores from Seattle to Milan. She managed her own street level retail store in West Seattle and build a global following of fragrance lovers, plus flourishing wholesale and wedding businesses. After the birth of her daughter in 2015, Meredith sold the company to new owners in Portland, OR. Here's some of what Meredith did: Product development: Designed, developed, tested, and wrote all formulary. Managed inventory levels and solved supply chain issues. Filed all necessary licenses and adhered to regulations for manufacturing chemical goods in appropriate marketplaces. Creative direction: Drove visual storytelling across branded media, from eCommerce to marketplaces to social media. Wrote all product descriptions, product names, social media content. Managed all photoshoots, including styling direction and working with and managing external creative partners. Content strategy + eCommerce: Maintained SEO and site architecture of digital brand. Earned first page SERPs spots for targeted keywords, including "vegan fragrance," "Sweet Anthem Perfumes," and the top spot for "Seattle perfume". Grew newsletter to nearly 5,000 subscribers with newsletter traffic accounting for 20% of all business. Built and maintained Shopify eCommerce platform. Storytelling: Wrote blog posts, newsletters, and all social media content. Developed all fragrance briefs from creative concept to final deliverables needed. Drove product naming conventions, brand voice and tone, site architecture, and marketing user experience. Marketing: Worked with retail and wholesale partners to drive sales. Planned and executed all seasonal marketing efforts. Developed a fragrance subscription box for customer retention goals. Planned national events for street level retail sales. Show less
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Education
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2000 - 2004
Texas Tech University
Bachelor of Arts, Russian Language and Literature
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