Experience

Aquerone

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• Founder

  • Sep 2020 - Present

  The first high-end e-commerce dedicated to CBD and cannabis lifestyle accessories in Europe. We are changing the way we think about plant-based healing through elevated rituals and beautiful content. Currently seeking e-commerce/logistics experts (COO) and business angels to bring the cannabis revolution to France! The first high-end e-commerce dedicated to CBD and cannabis lifestyle accessories in Europe. We are changing the way we think about plant-based healing through elevated rituals and beautiful content. Currently seeking e-commerce/logistics experts (COO) and business angels to bring the cannabis revolution to France!



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Marketing & Strategy Consultant

  • Feb 2017 - Present

  Specializations include -Brand platform, brand strategy and implementation with experience in website redesign, consumer products -Content creation and social media -International communication and translation (French to English) -Business strategy and market research -Investor pitch decks, speech writing in English and oral presentation coaching -Business development and go to market strategy -International headhunting for A players, primarily bringing top US candidates to Europe As a multi-faceted entrepreneur, I treat your business like my own. We get scrappy, creative, bold and smart to touch your clients in new ways and blaze trails in uncharted territories. Additional past projects include: -Investor pitch and marketing strategy for various early-stage startups seeking seed funding -Development of a theoretical strategy, legal research and a final presentation of a new financial tool to increase the efficiency of real estate projects in the Ile de France Region (Vinci client in partnership with EDF) -Development of a Business Plan for a new shipping company -Generation of ideas and planning of the marina for the call for tenders in the port of Marseille (Vinci client) -SME Business Development, marketing tools and key account presentations Show less



High Flyers Agency

• France
• Human Resources Services

• Freelance Talent Partner and Marketing Consultant

  • Jul 2018 - Oct 2019

  As the Marketing Manager at High Flyers, my scope covers all marketing and communication for the High Flyers brand and the HRTech product being developed in house. I am most proud of the rebranding launch achieved in Q1 of 2019, with the modern and fresh outlook to align our company's mission to Raise Human Equity. Product Marketing - Define the Go To Market deployment strategy: storyline, positioning, communication strategy - Define the international brand platform by leveraging the existing brand architecture - Ensure the deployment of our identity and brand messages on all media internationally - Analyze the competitive environment, the market (new offers and players in the sector) and the evolution of our target audience to boost our communication and adapt our offer - Look for innovative levers to position the brand Communication - Define all content in accordance with the brand identity plus all content creation for the High Flyers blog and social media presence - Production of impactful communication documents such as Sales presentations or decks for speeches - Define and manage the organization of strategic events Growth - Implementation of acquisition strategies & adequate lead generation - Implementation and follow-up of marketing automation campaigns, emailing to French and international prospects. (SEA, SEO, Affiliation, Sponsorship, Social Media) - Monitor and optimize inbound and outbound marketing actions - Analyze performance by channel, campaign and target to guide strategy - Identification and implementation of the marketing tech stack Management -Managing marketing intern -Freelance product designer and developer for website rebranding launch Headhunting: -Piloting headhunting missions for Top Parisian and International Startups for (US and European) Mid to C level roles -Specializing in Product Design leadership roles -VP Engineering, Sales/business development, Lead Product managers/Head of product Show less


Redberry • რედბერი
• Georgia
• IT Services and IT Consulting
• 100 - 200 Employee
• Strategy & Business Development Redberry Paris

  • Feb 2017 - Oct 2017

Magna Media
• Entertainment
• Head of Marketing

  • Oct 2016 - Jan 2017

URGO
• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Licencing Manager

  • May 2016 - Sep 2016


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Development Intern, Vichy International

  • Jan 2015 - Jun 2015

  Creation, coordination and improvement of new products (including formulas, packaging, marketing materials) Market, competition and consumer analysis (qualitative and quantitative) in fast moving and trend driven market Logistical organization to ensure successful product launches in over thirty countries around the world Creation, coordination and improvement of new products (including formulas, packaging, marketing materials) Market, competition and consumer analysis (qualitative and quantitative) in fast moving and trend driven market Logistical organization to ensure successful product launches in over thirty countries around the world



BETC

• France
• Advertising Services
• 500 - 600 Employee

• ASSISTANT INTERNATIONAL ACCOUNT EXECUTIVE INTERN

  • Jun 2014 - Nov 2014

  Collaboration and reflection of strategic marketing, client relations (local France and global office) and creative briefs Analysis of competition in terms of brand strategy and communication (benchmarks, market study, copy review) Operational management (budgets, planning, legal) of creative works and production process on various media platforms Collaboration and reflection of strategic marketing, client relations (local France and global office) and creative briefs Analysis of competition in terms of brand strategy and communication (benchmarks, market study, copy review) Operational management (budgets, planning, legal) of creative works and production process on various media platforms



Trader Joe's

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Crew Member

  • Mar 2013 - Aug 2013

  Answering customer questions, surveying product quality and ensuring positive customer experience Unloading daily deliveries, stocking shelves and overall store maintenance Cash register and grocery bagging, food preparation for demonstrations and samples Answering customer questions, surveying product quality and ensuring positive customer experience Unloading daily deliveries, stocking shelves and overall store maintenance Cash register and grocery bagging, food preparation for demonstrations and samples



Wheel Fun Rentals

• United States
• Recreational Facilities
• 1 - 100 Employee

• Accounting Assistant

  • Mar 2013 - Aug 2013

  Organizing daily and weekly reports for over twenty bicycle rental locations Data entry of location daily summaries into Excel for accounting purposes Answering calls and questions for all locations, making follow up quality control calls to customers Coordinating with managers to ensure weekly reports were accurately entered into QuickBooks Organizing daily and weekly reports for over twenty bicycle rental locations Data entry of location daily summaries into Excel for accounting purposes Answering calls and questions for all locations, making follow up quality control calls to customers Coordinating with managers to ensure weekly reports were accurately entered into QuickBooks



UC Berkeley Graduate School of Journalism

• United States
• Higher Education
• 1 - 100 Employee

• Student Assistant and Receptionist

  • Sep 2011 - May 2012

  Plan, coordinate and oversee alumni, student and donor events ensuring department goals are achieved while providing a positive attendee experience Manage all general office activities including updating website information, organizing documentation and equipment and reception desk management Improve office procedures and processes Plan, coordinate and oversee alumni, student and donor events ensuring department goals are achieved while providing a positive attendee experience Manage all general office activities including updating website information, organizing documentation and equipment and reception desk management Improve office procedures and processes



UC Berkeley

• United States
• Education Administration Programs
• 1 - 100 Employee

• Security Monitor

  • Sep 2010 - Apr 2012

  Protect safety and wellbeing of resident halls, while maintaining welcoming and open atmosphere Check in Students and Guests into residence halls Check out miscellaneous supplies to students Follow protocol regarding unsafe or unauthorized behavior Protect safety and wellbeing of resident halls, while maintaining welcoming and open atmosphere Check in Students and Guests into residence halls Check out miscellaneous supplies to students Follow protocol regarding unsafe or unauthorized behavior



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Student Assistant

  • Apr 2010 - Sep 2010

  Manage all alumni records including tracking and acknowledgement of donor records Assist with planning, scheduling and hosting alumni events ensuring a positive attendee experience Ensure all global and regional alumni activities were accurately and promoted on the various websites. Manage all alumni records including tracking and acknowledgement of donor records Assist with planning, scheduling and hosting alumni events ensuring a positive attendee experience Ensure all global and regional alumni activities were accurately and promoted on the various websites.



QAD

• United States
• Software Development
• 700 & Above Employee

• Instructional Design/Technical Publications Intern

  • Jun 2008 - Aug 2008

  Worked with team of 10 course developers and technical writers for company providing enterprise resource planning (ERP) and web based applications globally. Database maintenance of publications and course materials Tracking and monitoring project status Website Updates and document formatting and editing Worked with team of 10 course developers and technical writers for company providing enterprise resource planning (ERP) and web based applications globally. Database maintenance of publications and course materials Tracking and monitoring project status Website Updates and document formatting and editing


Red Robin Restaurant
• 1 - 100 Employee
• Server, Expo, Host

  • Apr 2008 - Aug 2008