Experience

IKEA

• Netherlands
• Retail
• 700 & Above Employee

• 整合营销经理

  • Aug 2019 - Present

  Integrated media planing for both online and offline Store opening of IMC campaign planning and supporting Integrated media planing for both online and offline Store opening of IMC campaign planning and supporting



资生堂(中国)投资有限公司

• 中国 上海

• 数字营销副经理

  • Oct 2016 - Apr 2019

  - Taking charge of Shiseido，CPB, NARS, Elixir, Anessa, SENKA media strategy and planning as a Shiseido group corporate media team to support integrated marketing communication including digital, social, SEM, print and outdoor media. - Making highly contribution to content cooperation with leading media (Redbook, Douyin, Magazine and etc.) and material management - Be responsibility to celebrity cooperation for social campaign and management KOL resources via media. - Data analysis in both media and social side and deep cooperation with BAT media for precise targeting project. - Daily monitor SEM performance and ROI driven campaign. Show less



qunar.com

• China
• Technology, Information and Internet
• 200 - 300 Employee

• 高级客户经理

  • Oct 2015 - Oct 2016

  - Being responsible for maintaining Hong Kong and Macau clients’ relationships (Marriott Group, Shangri-la Group, Sands Macau Group and etc.) and FMCG/cosmetic client in East China (Estee Lauder, Amore Group, LG Group and etc.) - Take responsibility to achieve the co-branding project (Parisian hotel tester project, Marriott & Qunar strategic cooperation project and etc.). Building the 360 campaign marketing exposure. - Being responsible for maintaining Hong Kong and Macau clients’ relationships (Marriott Group, Shangri-la Group, Sands Macau Group and etc.) and FMCG/cosmetic client in East China (Estee Lauder, Amore Group, LG Group and etc.) - Take responsibility to achieve the co-branding project (Parisian hotel tester project, Marriott & Qunar strategic cooperation project and etc.). Building the 360 campaign marketing exposure.



现代传播(珠海)科技有限公司

• China
• Research
• 1 - 100 Employee

• 客户经理

  • Dec 2013 - Jul 2015

  - Independently in charge of maintaining customers’ relationships (CHANEL, HERMES, L’oreal, Longchamp, Estee Launder etc.) via agency channels as well as client channels. - Present campaign proposal and fully responsible for the integrated marketing communication solution. - Contribute to daily client advertorial and social content management in media platform. - Independently in charge of maintaining customers’ relationships (CHANEL, HERMES, L’oreal, Longchamp, Estee Launder etc.) via agency channels as well as client channels. - Present campaign proposal and fully responsible for the integrated marketing communication solution. - Contribute to daily client advertorial and social content management in media platform.