Experience

Beyond Business

• Belgium
• Professional Training and Coaching
• 1 - 100 Employee

• Integrated Marketing Manager

  • Jul 2021 - Present

  Responsible for the planning, implementation, management, and continued optimization of assigned marketing campaigns; pulling through best-practices and cross-campaign messaging and assets that help shape the opinions and buying behaviors of our customers, prospects, and other key stakeholders. • Develop impactful marketing strategies and drive implementation of all initiatives • Create messaging and positioning frameworks for marketing efforts • Work with external agencies and vendors to develop and create effective marketing campaigns and strategies and ensure projects are on budget, to spec, and on schedule • Work with digital and social media teams to develop and execute effective customer-focused marketing initiatives • Influencer Strategy and content implementation. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Regional Operations Marketing Specialist

  • Jan 2021 - Jul 2021

  Responsible for marketing operations at ​​Delivery Excellence area at Accenture Creative. Daily work with global internal clients supporting Marketing needs. In constant coordination with an internal creative agency where we seek to interpret, execute and deliver a solution to our clients and requests, providing speed and efficiency, always following the brand guidelines and objectives of the company. Responsible for marketing operations at ​​Delivery Excellence area at Accenture Creative. Daily work with global internal clients supporting Marketing needs. In constant coordination with an internal creative agency where we seek to interpret, execute and deliver a solution to our clients and requests, providing speed and efficiency, always following the brand guidelines and objectives of the company.



LATAM AIRLINES

• Chile
• Airlines and Aviation
• 700 & Above Employee

• Head of Content Marketing

  • May 2020 - Oct 2020

  Planning, development, and execution of brand social media content in Spanish, English, and Portuguese. In the pandemic crisis context, my aim was to develop short-term strategies to protect brand positioning, seeking quick solutions. Collaborated with internal stakeholders (Departments: Sales, Press, Experience, Cargo, Travel) to efficiently implement company’s needs ensuring fast Time to Market.- Created briefs for creative and media teams.Validated strategies with internal customers and country managers.Periodically reviewed brand performance indicators, especially brand health.- Continuous benchmarking to detect brand positioning opportunities. Show less

• Regional Head of Brand & Communication

  • May 2019 - Apr 2020

  Responsible for brand strategy design in Argentina, Chile, Paraguay, and Uruguay. Reported directly to the Group's Brand & Communications Global Management.Coordinated directly with CEO, and External Communications, Sales and Market Operations Departments to select most appropriate messaging, media and investment for each country.Managed internal and paid-for advertisements.Collaborated closely with CEOs, external communications, sales, and market operations to seek the best selection of messages, media, and investment.Managed annual brand budget.Implemented end-to-end solutions, including positioning strategies for different air routes in order to maximise customer engagementSupervised brand events in each market, acting as brand guardian and managing materials for trade marketing. Managed of communications during regional contingencies. Show less

• Senior Marketing Analyst

  • Jul 2018 - May 2019

  Planned and executed offline and online strategic advertising campaigns. Collaborated with the Revenue Management team to promote products according to campaign type and objective. Worked closely with external media and creative agencies.

• Tourism Product Senior Analyst

  • Jun 2015 - Jun 2018

  Strengthening of LATAM Travel brand in Argentina. Specialist in LATAM's Caribbean, European and exotic products. Development of promotional campaigns in coordination with different internal and external areas. Competitive benchmarking. Results analysis and reporting.

• Corporate Product Analyst

  • May 2014 - May 2015

  Analysis of the potential of companies for the signing of corporate agreements, generation of proposals and revision of compliance. Biweekly reporting of Market Shares.Study of competitors. Generation and maintenance of corporate products.

• Tourism Product Analyst

  • Nov 2009 - Apr 2014

  Leader of the implementation of tourist packages selling in LANTOURS Argentina. Development and implementation as operator. Development of tourist products according to segments/destinations. Production of marketing pieces.Generation of co-financing plans with tourism entities, hotel chains and tour operators. Monitoring and implementation. Brand development.

• Groups Executive

  • Apr 2007 - Oct 2009

• Ticket Office Agent

  • Oct 2005 - Apr 2007


LATAM Airlines
• Chile
• Airlines and Aviation
• 700 & Above Employee
• Call Center Supervisor

  • 2005 - 2005