Jerry Mercado
Philippines Marketing Lead at XD- Claim this Profile
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Experience
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XD
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Retail
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Philippines Marketing Lead
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Feb 2021 - Present
Handles the following games: Ragnarok M: Eternal Love Sausage Man Flash Party Handles the following games: Ragnarok M: Eternal Love Sausage Man Flash Party
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Oceanic Esports
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Computer Games
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Business Development
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Jan 2019 - Feb 2021
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Primero Industries
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Wholesale Building Materials
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1 - 100 Employee
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Sales Manager
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Aug 2018 - Feb 2021
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Logistics Support Officer
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Mar 2016 - Jul 2018
Main Duties: ♣ Responsible for supporting daily logistics operations through coordinating and processing of inventory with the aid of JDE Systems inventory and asset management system ♣ Ensures efficient management of activities relating to customer order processing, accuracy of inventory, and timely delivery of goods Main Duties: ♣ Responsible for supporting daily logistics operations through coordinating and processing of inventory with the aid of JDE Systems inventory and asset management system ♣ Ensures efficient management of activities relating to customer order processing, accuracy of inventory, and timely delivery of goods
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Cherry Credits Pte Ltd
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Singapore
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Computer Games
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1 - 100 Employee
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Sales Director
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Mar 2012 - Mar 2016
Main Duties: ♣ Responsible for the set up, operations and management of the Philippine sales and distribution office ♣ Responsible for country revenue growth through business development initiatives aimed at expanding of Cherry Credits’ distribution network by adding non traditional sales channels like 7 Eleven, Smart GameX and Globe Telecom on top of traditional prepaid card distributors ♣ Responsible for building brand awareness and establishing a solid player community for Dragon Nest game by planning and rolling out digital marketing campaigns like establishing social media presence and participation in major cosplay and anime events, sponsorship of industry-related activities, roll out of PlayCherry in internet cafés, active promotion of e-sports and tie-ups with 7 Eleven and major telecom operators ♣ Led the planning and implementation of strategic initiatives that resulted to lower distribution cost and efficient operations in the long run Show less
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Digital Media Exchange
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Philippines
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Entertainment Providers
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1 - 100 Employee
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Channel and Distribution Sales Director for SEA
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Mar 2010 - Feb 2012
Main Duties: ♣ Responsible for sales revenue generation by managing existing local and international distributors, expanding distribution network, and adding content in the product portfolio ♣ Ensured Mobius ePoints product availability by adding strategic channel partners, resulting in a wide range of points of sale that provided convenience for Mobiusonline users ♣ Managed the product portfolio of Mobiusonline through maintenance of proper inventory levels and assuring the profitability of contents through regular review of cost and margins of each product, increasing value proposition of Mobius ePoints by adding more contents thru various partnerships with local and international game publishers, developers and other digital content like Ultimate Game Card, World of WarCraft, StarCraft 2, Cubizone, etc. in Mobiusonline Show less
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Senior Sales and Marketing Manager
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Nov 2005 - Oct 2009
Main Duties: ♣ Responsible for planning, implementing and managing of strategic sales and digital marketing initiatives aimed at increasing market penetration, tapping new market segments, establishing partnerships with international based online game companies, increasing sales revenue and sustaining business growth ♣ Led the successful roll out and management of key programs like Internet Café Saturation Drives which resulted to a penetration rate of 90% of the total I-Café industry, Internet Café Servicing Programs, Chain Accounts Program for key corporate accounts with multiple sites, International Accounts Show less
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National Accounts Trade Consultant
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Sep 2004 - Oct 2005
Main Duties: ♣ Sales- Monitors, controls account and outlet level and ensures achievement of account target through regular product replenishment with branch officers, conceptualization and initiation of sales promos, offering products to dealers, analysis of sales promos’ effectiveness after end of promo period ♣ Responsible for managing shop front, training and supervision of promoters, organizing exhibits Main Duties: ♣ Sales- Monitors, controls account and outlet level and ensures achievement of account target through regular product replenishment with branch officers, conceptualization and initiation of sales promos, offering products to dealers, analysis of sales promos’ effectiveness after end of promo period ♣ Responsible for managing shop front, training and supervision of promoters, organizing exhibits
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Senior Account Manager
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Jul 2002 - Sep 2004
Main Duties: ♣ Responsible for sales revenue growth by providing consultative and value-driven solutions to major and key accounts and prospects by providing in-depth analysis of customer requirements ♣ Consistently achieved sales target by focusing on high-growth industries and accounts with multiple installations Main Duties: ♣ Responsible for sales revenue growth by providing consultative and value-driven solutions to major and key accounts and prospects by providing in-depth analysis of customer requirements ♣ Consistently achieved sales target by focusing on high-growth industries and accounts with multiple installations
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Management Trainee
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Jan 2002 - Jun 2002
Main Duties: ♣ Responsible for managing store operations, customer service and marketing campaigns aimed at increasing sales for the branch Main Duties: ♣ Responsible for managing store operations, customer service and marketing campaigns aimed at increasing sales for the branch
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Education
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University of the Philippines
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Manila Science High School