Experience

Healthy.io

• Israel
• Technology, Information and Internet
• 100 - 200 Employee

• Global Employee Experience and Employer Branding manager

  • Aug 2021 - Present

  ● Planned and developed the global EB and EX strategy in alignment with the company's DNA and values and reduced it to annual plans. ● Complete responsibility for employer branding, including budget planning, organizing, and managing events, conferences & meetups, digital campaigns, competitions, and external rankings ambassador program and more. Leveraging the Employer Value Proposition (EVP) through all employer branding and Employee experience activities and campaigns. ● Managed internal communication across all relevant mediums for different programs I initiated. ● Managed the employee experience and well–being budget. Negotiated and executed agreements with vendors. ● Organized, produced, and managed large events, trips, activities, parties, and milestone celebrations, as well as swag, gifts, and other events in employee lifecycles. ● Coordinated plans and execution with stakeholders within the organization. ● Managed activities to assimilate and promote company culture globally. In particular, I focused on promoting a proactive and holistic approach to the entire life cycle of employees, from a tailored onboarding process through various initiatives, activities, and events. Activities and messages were tailored to every branch's local culture. Show less



ProMall פרו-מול ניהול קניונים

• Israel
• Retail
• 1 - 100 Employee

• VP of Marketing

  • Jun 2019 - Aug 2021

  ● Managed a team of Marketing Managers who oversee and execute all online and offline marketing, events, and PR activities of more than 15 shopping centers. ● Set the strategy, goals, budget, and KPIs for the Marketing Managers team to build and execute all local marketing activities, events, social media, customer experience, newsletters, campaigns, and offline advertising. ● Developed complete marketing and communication programs for new shopping centers and maintained and adjusted communication programs for existing ones. ● Initiated community programs to strengthen the cooperation between the shopping centers, neighborhood communities and the municipal authorities to promote issues such as environment improvement , volunteering and support in small businesses. ● Monitored and analyzed marketing and PR activities to execute real-time strategy adjustments. ● Reported and communicated progress to stakeholders and leading retail chains. Show less



G City

• Israel
• Real Estate
• 1 - 100 Employee

• Marketing Manager at G Kfar Saba shopping center

  • Nov 2018 - Jun 2019

  ● Managed the advertising and marketing activities of one of Israel's leading shopping centers. ● Built a marketing strategy to drive and retain traffic to Gazit shopping center (G Kfar Saba) and attract a wide customer base. ● Developed, planned, and executed on-the-go activities to retain and improve customers’ experience. ● Fully “hands-on” on all PR, social, and production activities both in-house and with suppliers (social agency, PR agency, branding agency). ● Managed the advertising and marketing activities of one of Israel's leading shopping centers. ● Built a marketing strategy to drive and retain traffic to Gazit shopping center (G Kfar Saba) and attract a wide customer base. ● Developed, planned, and executed on-the-go activities to retain and improve customers’ experience. ● Fully “hands-on” on all PR, social, and production activities both in-house and with suppliers (social agency, PR agency, branding agency).



ProMall פרו-מול ניהול קניונים

• Israel
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jul 2011 - Nov 2018

  ● Managed and executed all marketing and advertising activities for five shopping malls. ● Built the marketing strategy, budget, and on-the-go activities. ● Took charge of various types and sizes of event planning, production, and execution. ● Managed all digital marketing activities, including web, social campaigns, AdWords, analytics, membership rewards programs, and more. ● Managed and executed all marketing and advertising activities for five shopping malls. ● Built the marketing strategy, budget, and on-the-go activities. ● Took charge of various types and sizes of event planning, production, and execution. ● Managed all digital marketing activities, including web, social campaigns, AdWords, analytics, membership rewards programs, and more.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Marketing Coordinator

  • 2008 - 2010

  Helped in coordinating events and managed all aspects of events operations. Supported and implemented different industry and client focused marketing events for various industries. Helped in coordinating events and managed all aspects of events operations. Supported and implemented different industry and client focused marketing events for various industries.