Director of Marketing & Sales

• Feb 2023 - Present

- Develop and execute marketing and sales strategies to achieve business objectives - Build and manage a high-performing marketing and sales team - Collaborate with other departments to ensure alignment of marketing and sales initiatives with overall business goals - Conduct market research to identify customer needs, preferences, and trends - Develop and manage marketing budgets and allocate resources effectively - Plan and execute marketing campaigns across various channels (e.g. social media, email, advertising) - Analyze marketing and sales data to measure performance and identify areas for improvement - Stay up-to-date with industry trends and best practices Show less

Partner & Director of Marketing & Operations

• Feb 2023 - Present

- Develop and execute marketing strategies to drive traffic, engagement, and leads for the company's products and services.-Conduct market research and analysis to identify market trends, customer needs, and competitor activity.- Create and manage marketing campaigns across various channels, including social media, email, content marketing, and advertising.- Manage the company's brand and ensure consistency across all marketing materials and messaging.- Continuously optimize marketing tactics to improve ROI and achieve business goals.- Develop and implement operational policies, procedures, and systems to support the company's overall strategy and goals.- Oversee day-to-day operations, including customer support, project management, and vendor relationships.- Monitor and analyze operational metrics to identify areas for improvement and implement solutions to streamline processes and increase efficiency.- Collaborate with other departments to ensure cross-functional alignment and effective communication.- Continuously evaluate and improve the company's operational capabilities to support growth and expansion. Show less

Partner & Lead Project Manager

• Jun 2019 - Jan 2023

- Manage more than 15 employees in the following departments: Ads - Google & Social Media, Web Development, Social Media, Graphic Design, Photography/Videography, and Content Creation.- Facilitate in interviewing and hiring employees.- Run payroll and tax services for employees and contractors. - Manage more than 40 customer accounts in the medical, legal and small business field.- Communicate with customers daily on projects, goals, and strategies to increase ROI for their business.- Coordinates internal and external customer projects, tracking project progress against analytics, deliverables, and outcomes.- Collaborate on all functions of marketing including internal and external communication, content writing, all forms of advertising, graphic design, event planning and social media writing, and track analytics accordingly.- Organize, prioritize and multi-task a variety of general administrative work and marketing activities.- Collaborate with marketing creative team to develop campaigns through various tactics with an eye for consistent messaging.- Ability to work with various departments in content creation. Show less

Director of Quality Control & Social Media

• Jul 2018 - Jun 2019

- Managed more than 10 employees in Social Media, Graphic Design and Content Creation.- Facilitated in interviewing and hiring employees.- Ran payroll and tax services for employees and contractors.- Oversaw and approved all content, social media, ads, graphics and website created for customers- Created ads on social media and Google Adwords for more than 20 customers- Performed Search Engine Optimization on all websites.

Assistant Director

• Apr 2015 - Jul 2018

- Developed and managed several websites across various industries.- Performed Search Engine Optimization for client websites.- Uploaded sites to cPanel, FTP and created site backups.- Wrote phone scripts for single and multi-level IVR. - Recorded voice overs of phone scripts and programmed them on RingCentral. - Managed more than 10 employees in Social Media, Graphic Design and Content Creation.- Facilitated in interviewing and hiring employees.- Ran payroll and tax services for employees and contractors. - Edited videos, images, and audio using Adobe Premiere, Photoshop, and Reaper for client content. Show less

Social Media Manager

• Aug 2014 - Apr 2015

- Created social media/marketing campaigns/ads on Google, Facebook, Instagram, and YouTube. - Created social media accounts for all newly created websites. - Created content and posted on various social media outlets for more than 50 businesses at a time.

Project Assistant

• Mar 2013 - Aug 2014

- Organized outlines for web & graphic designers.- Organized customer requests.- Created infrastructure for graphics department.

Marketing Analyst

• 2018 - Present

- Create social media profiles for new political candidates. - Create social media ads accounts for new political candidates. - Create political disclaimer for political ads on social media platforms. - Create and program custom and lookalike audience for social media ads. - Create and share content for social media posts. - Create marketing analytics reports on social media performance. - Create social media profiles for new political candidates. - Create social media ads accounts for new political candidates. - Create political disclaimer for political ads on social media platforms. - Create and program custom and lookalike audience for social media ads. - Create and share content for social media posts. - Create marketing analytics reports on social media performance.

Jazz Vocalist

• 2012 - Present

- Performed at Weddings, Restaurants, Hotels and various venues. - Organized music for events and performances at venues. - Collaborated with various instrumental musicians. - Created and arranged pieces of music using Sibelius and Finale. - Performed at Weddings, Restaurants, Hotels and various venues. - Organized music for events and performances at venues. - Collaborated with various instrumental musicians. - Created and arranged pieces of music using Sibelius and Finale.

Contracted Worship Leader

• Oct 2020 - Feb 2022

Graduate Teaching Assistant

• Jan 2019 - May 2019

Enhanced learning experience for students by providing the following:- Learning templates, checklists and program infrastructure- Taught students how to run productions booth, cameras, lighting, social media, and music bookings.- Communicated on behalf of the professor to give students weekly assignments.

Associate Producer, WDNA 88.9 FM

• Sep 2017 - May 2019

- Searched and arranged for various FIU students and alumni to perform during the radio hour.- Coordinated production information and specifications to musicians and production staff.- Researched artists and wrote scripts for radio hour host. - Set up cameras and lighting for all radio hours. `- Filmed live performances on radio hour with a TriCaster multichannel system through Vimeo Livestream. - Trained other students on how to operate TriCaster program, cameras and lighting for every radio hour. - Created content and scheduled social media posts for the FIU Music Hour page. - Performed as a Jazz vocalist during last-minute performances. Show less

FIU Music Festival Production & Stage Manager

• Aug 2017 - Nov 2018

- Organized travel, lodging, and payment for musicians.- Facilitated in planning the pre-production for concerts in the festivals.- Scheduled and organized production and rehearsal schedules for concerts during festivals in addition to singing onstage with Nestor Torres & Paquito D’Rivera during the 2017 festival.- Managed and prepared various receptions after selected concerts.- Served as promoter appearing on several sources media, including Univision’s Al Amanecer and a CARTA News article. Show less

Event Manager Assistant, Wertheim Performing Arts Center

• Jan 2018 - Jul 2018

- Prepared and filed contracts for instrumental, recital and concert hall rentals. - Created deposit forms and cash checks for rental contracts.- Altered and fixed fees breakdown on rental contracts.- Created concert season events, comps and promo codes through Vendini ticketing system.- Created reports for concert season ticket sales.- Made changes to rental website via WordPress.

Music Research & Creative Intern

• May 2018 - Jun 2018

Wrote articles and created content for the School of Music magazine.Researched history of the School of Music based on curriculum and changes in the department.Managed records by organizing documents and updating information in spreadsheets.Worked with designer and head of marketing for the visual layout of the magazine.

Production Manager & Vocalist

• Apr 2017 - Jan 2018

- Secured venues for several musical performances for the Raices Jazz Orchestra, Mixtura Band, and Tony Succar including the Puerto Rican Relief concert with Paquito D'Rivera and Nestor Torres. - Coordinated with the Univision network to promote Puerto Rican Relief concert. - Communicated production information and specifications to musicians for radio performances and studio recordings. - Set up and operated camera equipment for private studio recordings. - Prepared rehearsal and production schedules. - Assisted producer with pre/post production specs and planning for studio and live performances, including organizing audio equipment, selection of video/audio takes and artwork/images for streaming and media distribution. - Performed alongside the Mixtura Band as lead and background vocalist for several performances throughout South Florida. Show less

Worship Director

• Oct 2016 - Dec 2017

- First on staff worship director - Led group in song. - Auditioned and scheduled musicians for weekend services. - Organized and chose setlist for every weekend. - Attended monthly staff meetings. - Created slideshow presentations with lyrics and custom background images. - Created custom chords tabs for all new music. - Transposed songs in the music library/database. - Helped other leaders develop harmonies and different engaging vocal exercises. - Aided in translating English songs to Spanish. - Provided insight to other leaders about vocal technique. Show less

PR & Markerting Intern

• Jun 2016 - Aug 2016

- Produced marketing plans and press releases for several artists. - Created and curated social media content for various artists. - Organized and executed Google/YouTube campaigns for several artists. - Organized release dates for new music videos, albums and etc. for several artists. - Provided production assistance in live performances. - Produced marketing plans and press releases for several artists. - Created and curated social media content for various artists. - Organized and executed Google/YouTube campaigns for several artists. - Organized release dates for new music videos, albums and etc. for several artists. - Provided production assistance in live performances.