Meno Preet Kaur
Marketing Consultant at Five Rivers- Claim this Profile
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Bio
Credentials
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Digital Marketing
H AcademyJun, 2021- Oct, 2024 -
HubSpot Marketing Software
HubSpot AcademyJul, 2023- Oct, 2024
Experience
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Five Rivers
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Consultant
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Feb 2021 - Present
■ Develop, implement and analyse Five Rivers' digital marketing strategies ■ Conceptualise, design, and analyse social media content with a strong focus on establishing the company's brand identity ■ Analyse key performance metrics on social media channels to track brand awareness and engagement ■ Create marketing collateral for event promotions and email marketing campaigns A partner practice of St James’s (Hong Kong) Limited. ■ Develop, implement and analyse Five Rivers' digital marketing strategies ■ Conceptualise, design, and analyse social media content with a strong focus on establishing the company's brand identity ■ Analyse key performance metrics on social media channels to track brand awareness and engagement ■ Create marketing collateral for event promotions and email marketing campaigns A partner practice of St James’s (Hong Kong) Limited.
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Pargaas
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Hong Kong
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Non-profit Organizations
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Head Of Communications
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Jan 2019 - Present
■ Brainstorm, organise, and execute online and in-person events promoting the professional and personal development of local minority youth ■ Conduct regular team meetings to brainstorm action plans for existing and new campaigns and activities ■ Create social media ad campaigns to increase reach amongst target segment, to promote events and/or to promote organisational resources A non-governmental organisation for the professional and personal development of local youth minorities. Show less
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Augment Wealth Advisors
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Hong Kong
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Financial Services
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1 - 100 Employee
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Marketing Consultant
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Dec 2022 - Jun 2023
■ Provide insights on website and app copy and design to better align with brand messaging and user-interface efficiency ■ Design wireframes and mockups of the company's app and website A market analysis platform providing insights on investor behavior, investment opportunities and market trends.
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Marketing Executive
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Jul 2022 - Nov 2022
■ Assist in the formulation of marketing strategies to build a lasting digital connection with consumers■ Plan, execute and monitor ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)■ Launch optimized adverts through Google Ads, Facebook etc. to increase company and brand awareness and to obtain quality conversions■ Implement SEO efforts across company’s website (keyword, image optimization etc.)■ Prepare newsletters, promotional emails, and other marketing collateral and organize their distribution through various channels■ Collaborate with web and app designers to improve user experience■ Measure performance of digital marketing efforts using a variety of web & app analytics tools (Google Analytics, Zoho Analytics etc.)■ Acquire insights of online marketing trends and keep strategies up-to-date■ Maintain partnerships with media agenciesAn ETF-only digital platform providing intelligent wealth solutions for financial institutions. Show less
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Marketing Consultant
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Jan 2022 - Jun 2022
■ Designed and analysed social media content across the 3 platforms (Facebook, Twitter, LinkedIn)■ Executed goal-specific social media ads■ Designed marketing collateral such as company One Pager for investors, fund factsheets, and client brochures etc.■ Provided insights on website and app copy and design to better align with brand messaging and user-interface efficiencyA powerful Investing & Advisory platform focusing on ETFs.
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Marketing Executive
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Nov 2021 - Jun 2022
■ Managed CalFit's recipe database on Nutritics (recipe and menu management software) to ensure recipes were aligned with caloric and macronutrient requirements for each meal plan ■ Conducted competitor analysis and market research facilitating company’s meal plan design ■ Consulted on CalFit and Tagline's website design and copy ■ Conceptualised, designed, and analysed social media content across active platforms (Facebook and Instagram) ■ Launched effective ad campaigns to increase goal-specific metrics ■ Designed online and offline marketing collateral including, posters, flyers, menu books, promotional videos etc. ■ Established branding guidelines for the companies to ensure brand messaging aligns with their brand identity ■ Liaised with third-party platforms such as Open Rice, Dining City, Trip Advisor and Yelp to increase brand awareness and bookings through third-party platforms ■ Implemented online marketing strategies for offline marketing events to increase customer acquisition ■ Carried out effective email marketing campaigns to increase conversion rate A group managing 3 companies - Tagline, CalFit (Food & Beverages industry) and Ash Custom Tailor (Fashion industry) Show less
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Education Officer
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Nov 2020 - Nov 2021
■ Optimised company's website design and copy to increase user-interface efficiency and search engine rankings ■ Developed and implemented the company's digital marketing strategies to acquire long-term clients ■ Created online and offline marketing collateral such as blogs, leaflets, posters etc., to increase brand awareness and customer acquisition ■ Prepared lesson materials for primary and secondary students An education centre focusing on kindergarten to mid-secondary level language development. Show less
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Eatology Ltd
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Hong Kong
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Wellness and Fitness Services
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1 - 100 Employee
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Nutritionist
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Sep 2020 - Nov 2020
■ Led in-person nutrition consultations for clients to discuss current dietary goals, requirements, and practices ■ Authored weekly blog posts on healthy eating, macro- and micro-nutrients, fad diets, and more ■ Conducted research on the latest nutrition guidelines and trends ■ Organised events promoting the company’s tailored meal plans A subscription-based healthy meal prep company in Hong Kong. ■ Led in-person nutrition consultations for clients to discuss current dietary goals, requirements, and practices ■ Authored weekly blog posts on healthy eating, macro- and micro-nutrients, fad diets, and more ■ Conducted research on the latest nutrition guidelines and trends ■ Organised events promoting the company’s tailored meal plans A subscription-based healthy meal prep company in Hong Kong.
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Grasland Ltd
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United Kingdom
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Marketing and Product Development Intern
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Jun 2019 - Feb 2020
■ Analysed key performance indicators of the company’s social media marketing campaigns ■ Assisted the Head of Marketing in organising marketing events to promote brand image among target segment ■ Analysed key food market trends and current product market performance for product development A startup focused on producing healthy snacks for children within the Asian market. ■ Analysed key performance indicators of the company’s social media marketing campaigns ■ Assisted the Head of Marketing in organising marketing events to promote brand image among target segment ■ Analysed key food market trends and current product market performance for product development A startup focused on producing healthy snacks for children within the Asian market.
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Nutritionist
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Jan 2018 - May 2018
■ Created and updated the company’s blog posts on their Facebook page and website on a weekly basis ■ Assisted the Head Nutritionist with client consultations ■ Managed client acquisitions during promotional events A subscription-based healthy meal prep company in Hong Kong. ■ Created and updated the company’s blog posts on their Facebook page and website on a weekly basis ■ Assisted the Head Nutritionist with client consultations ■ Managed client acquisitions during promotional events A subscription-based healthy meal prep company in Hong Kong.
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Education
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2015 - 2020
The University of Hong Kong
Bachelor of Science, Double Major in Food and Nutritional Science and Marketing -
2021 - 2021
H Academy
Certification of Digital Marketing
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