Menissa Cheng
Assistant Brand Manager at Amway- Claim this Profile
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Bio
Experience
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Amway
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Türkiye
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Consumer Services
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500 - 600 Employee
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Assistant Brand Manager
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May 2018 - Present
Enhance the branding favorability through the external alignment campaign and the internal digital transformation within social community. Project: 1. Digital transformation on-line training Total 1500 participants. Achieved +8%pt growth up in digital engagement of on-line sign up and shopping. 2. Live steam by FB fan pages- 40 minutes, total reach 47000 viewers. Enhance the branding favorability through the external alignment campaign and the internal digital transformation within social community. Project: 1. Digital transformation on-line training Total 1500 participants. Achieved +8%pt growth up in digital engagement of on-line sign up and shopping. 2. Live steam by FB fan pages- 40 minutes, total reach 47000 viewers.
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Amway
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United States
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Manufacturing
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700 & Above Employee
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Account Manager
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May 2014 - May 2018
1. Drive the sales growth of key accounts and drive their actions to align the company goal . 2. Build up the partnership with key accounts 3. Support the regional events/training courses 4. Organization analysis and study 1. Drive the sales growth of key accounts and drive their actions to align the company goal . 2. Build up the partnership with key accounts 3. Support the regional events/training courses 4. Organization analysis and study
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Amway
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Türkiye
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Consumer Services
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500 - 600 Employee
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Relationship Marketing
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May 2011 - Apr 2013
1. Member program development2. Points- reward program3. Promotion campaign4. Renewal operation flow designKey result I got, 1. new member accounts was increased 5 times growth-up2. total member accounts was increased 2 times growth-up.
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Assistant Training Manager
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May 2009 - Apr 2011
1. Develop the sales training system and roll-out2. Develop the e-Learning structure and on-line courses3. Develop the training materials4. Train the trainer program
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Education
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Soochow University
Master of Business Administration (M.B.A.)