Mendy Benton
Director, Channel Marketing & Inside Sales at HUSQVARNA CONSTRUCTION PRODUCTS NORTH AMERICA INC- Claim this Profile
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Bio
Calvin Darchicourt
I worked with Mendy on the Consumer Team at Stanley Black & Decker, where she held multiple Channel and Product Marketing roles. Mendy is smart, detail oriented, passionate and hard working. She has in depth experience in sales, marketing and product development and is a strategic thinker who looks at the big picture and works across teams to achieve goals. As a Product Manager she responsible for the development and launches of multiple successful new products. As a Channel Manager Mendy gained new listings with our retail partners and created promotional strategies to drive sales and take share from our competition. She is a great team player as well, often spending time coaching newer team members regardless of whether they reported directly to her. Mendy would make a great addition to any organization.
Dan Alia
Having worked with Mendy in a variety of roles within the halls of Stanley Black & Decker, I was fortunate to not only call her a colleague, but also a friend and mentor. Mendy always brings an energy level to everything she tackles that is infectious, and when she commits to anything, it simply gets done. Her creativity, work ethic, follow-up, organizational skills, and long term strategic planning are second to none. I not only learned a tremendous amount working beside her, but also utilized her experience and industry knowledge as a sounding board when making big decisions. She was my go-to person for advice, and I would fight to have her on any of my teams. She is a valuable asset in a variety of ways and I would highly recommend her.
Calvin Darchicourt
I worked with Mendy on the Consumer Team at Stanley Black & Decker, where she held multiple Channel and Product Marketing roles. Mendy is smart, detail oriented, passionate and hard working. She has in depth experience in sales, marketing and product development and is a strategic thinker who looks at the big picture and works across teams to achieve goals. As a Product Manager she responsible for the development and launches of multiple successful new products. As a Channel Manager Mendy gained new listings with our retail partners and created promotional strategies to drive sales and take share from our competition. She is a great team player as well, often spending time coaching newer team members regardless of whether they reported directly to her. Mendy would make a great addition to any organization.
Dan Alia
Having worked with Mendy in a variety of roles within the halls of Stanley Black & Decker, I was fortunate to not only call her a colleague, but also a friend and mentor. Mendy always brings an energy level to everything she tackles that is infectious, and when she commits to anything, it simply gets done. Her creativity, work ethic, follow-up, organizational skills, and long term strategic planning are second to none. I not only learned a tremendous amount working beside her, but also utilized her experience and industry knowledge as a sounding board when making big decisions. She was my go-to person for advice, and I would fight to have her on any of my teams. She is a valuable asset in a variety of ways and I would highly recommend her.
Calvin Darchicourt
I worked with Mendy on the Consumer Team at Stanley Black & Decker, where she held multiple Channel and Product Marketing roles. Mendy is smart, detail oriented, passionate and hard working. She has in depth experience in sales, marketing and product development and is a strategic thinker who looks at the big picture and works across teams to achieve goals. As a Product Manager she responsible for the development and launches of multiple successful new products. As a Channel Manager Mendy gained new listings with our retail partners and created promotional strategies to drive sales and take share from our competition. She is a great team player as well, often spending time coaching newer team members regardless of whether they reported directly to her. Mendy would make a great addition to any organization.
Dan Alia
Having worked with Mendy in a variety of roles within the halls of Stanley Black & Decker, I was fortunate to not only call her a colleague, but also a friend and mentor. Mendy always brings an energy level to everything she tackles that is infectious, and when she commits to anything, it simply gets done. Her creativity, work ethic, follow-up, organizational skills, and long term strategic planning are second to none. I not only learned a tremendous amount working beside her, but also utilized her experience and industry knowledge as a sounding board when making big decisions. She was my go-to person for advice, and I would fight to have her on any of my teams. She is a valuable asset in a variety of ways and I would highly recommend her.
Calvin Darchicourt
I worked with Mendy on the Consumer Team at Stanley Black & Decker, where she held multiple Channel and Product Marketing roles. Mendy is smart, detail oriented, passionate and hard working. She has in depth experience in sales, marketing and product development and is a strategic thinker who looks at the big picture and works across teams to achieve goals. As a Product Manager she responsible for the development and launches of multiple successful new products. As a Channel Manager Mendy gained new listings with our retail partners and created promotional strategies to drive sales and take share from our competition. She is a great team player as well, often spending time coaching newer team members regardless of whether they reported directly to her. Mendy would make a great addition to any organization.
Dan Alia
Having worked with Mendy in a variety of roles within the halls of Stanley Black & Decker, I was fortunate to not only call her a colleague, but also a friend and mentor. Mendy always brings an energy level to everything she tackles that is infectious, and when she commits to anything, it simply gets done. Her creativity, work ethic, follow-up, organizational skills, and long term strategic planning are second to none. I not only learned a tremendous amount working beside her, but also utilized her experience and industry knowledge as a sounding board when making big decisions. She was my go-to person for advice, and I would fight to have her on any of my teams. She is a valuable asset in a variety of ways and I would highly recommend her.
Experience
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HUSQVARNA CONSTRUCTION PRODUCTS NORTH AMERICA INC
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United States
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1 - 100 Employee
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Director, Channel Marketing & Inside Sales
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Jul 2021 - Present
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Husqvarna Construction
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Sweden
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Construction
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700 & Above Employee
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Senior Channel Marketing Manager
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Nov 2019 - Jul 2021
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Apex Tool Group, LLC
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United States
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Manufacturing
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700 & Above Employee
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Channel Manager for Lifting and Storage
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Mar 2016 - Jun 2019
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Black & Decker
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Manufacturing
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700 & Above Employee
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Global Group Product Manager – Black + Decker Consumer Power Tools
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Oct 2014 - Jan 2016
Global Group Product Manager – Black + Decker Consumer Power Tools• Managed the entire P&L for a $350M+ global consumer power tools business within SB+D• Recruited, trained, and managed team of 6 product managers guiding product road strategies for 10 categories • Provided consistent growth in both category sales (16%) and operating income (5%) since managing the team• Delivered 15 on-cost, on-time, and on-specification new products to the category in the last 12 months• Executed 10 successful line reviews with The Home Depot, Lowe’s, Wal-Mart, Sears, K-Mart, and Menards
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Stanley Black & Decker, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Senior Channel Manager – Consumer Power Goods
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Nov 2012 - Oct 2014
• Managed pricing/promotional activity for The Home Depot, Sears and Menards - representing 50% of the business• Led promotional activity for new Bolt-On initiative that delivered over 70% growth in top line sales for Sears • Directed “Project Flip” transitioning 15 critical SKUs across key distribution to maintain leadership product position• Improved promotional pack activity by 6.5% in OM by identifying better cost/value propositions to the consumer • Consistently reduced excess/obsolete inventory through on-line channel promotions and new customer cultivation
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Black & Decker
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Manufacturing
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700 & Above Employee
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Senior Product Manager – Outdoor, Consumer Power Tools
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Jan 2011 - Nov 2012
• Managed Black & Decker global outdoor portfolio and provided design guidance to 15 person R&D department in England • Oversaw from creation to inception, 8 new SKUs that grew the outdoor business in an otherwise declining market• Evaluated warranty data and conducted tear downs to execute design changes resulting in a 25% reduction in PPM• Collaborated with Clean Air Agencies to create innovative lawnmower events that increased top line sales by 9% • Managed Black & Decker global outdoor portfolio and provided design guidance to 15 person R&D department in England • Oversaw from creation to inception, 8 new SKUs that grew the outdoor business in an otherwise declining market• Evaluated warranty data and conducted tear downs to execute design changes resulting in a 25% reduction in PPM• Collaborated with Clean Air Agencies to create innovative lawnmower events that increased top line sales by 9%
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Product Manager – Lasers and Instruments, DEWALT Power Tools
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Sep 2007 - Jan 2011
• Managed the DEWALT global laser and instrument portfolio collaborating with engineering, supply chain, and sales.• Developed and launched 6 new lasers and instruments resulting in over $9M in incremental business.• Evaluated warranty data and conducted tear downs to reduce product warranty to under 2.5%.• Oversaw product innovation and advanced concepts by conducting constant consumer research in U.S and Europe.
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Category Supply Planner – Equipment Division, DEWALT Power Tools
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Jan 2006 - Sep 2007
• Through the use of SAP and Manugistics, successfully managed 300+ SKUs for Home Depot and Lowe’s improving forecast accuracy to 72% compared to the divisional goal of 65%.• Initiated vendor meetings to discuss industry trends and analysis of sales by region resulting in significant improvements in overall customer service level and drastically reducing vendor fines.• Provided direction to product and channel management regarding the effectiveness of promotions and new product launches based on individual item performance.
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Brand Manager – Lowe’s Home Improvement, DEWALT Power Tools
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Jan 2005 - Jan 2006
• Created marketing and sales collateral for 9 key product launches comprising of point-of-purchase material, sales sheets, displays, and training tools. • Collaborated with sales management to present product features and sell-through plans for 2 Lowe’s line reviews. • Managed the creative process and product launch communication through PR firms and advertising agencies.
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Event Marketing Manager – Managed Trade Shows & Mobile Marketing
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Feb 2003 - Jan 2005
• Launched a new, best-in-class event marketing initiative, Yellow Lightning - a mobile marketing tool for the NASCAR circuit giving consumers the opportunity to demo DEWALT power tools and accessories.• Managed activities and created over 1 million impressions a year through 3 national trade shows, 26 woodworking shows, 35+ mobile marketing events and the SKILLS USA initiative.• Reduced overall budget spend by over 40% through the cultivation of key partnerships and cost synergy
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Black & Decker
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Manufacturing
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700 & Above Employee
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District Sales Representative – The Home Depot, Black and Decker Corp.
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Jun 2002 - Feb 2003
• Built and maintained relationships with store managers and district managers at 14 Home Depot stores across 2 states growing store sales into a $13M territory.• Managed 1 Retail Specialist Team to service Southern Oregon and Northern Nevada stores.• Closed a proposal to district management to gain support for national promotions across the territory • Developed and merchandised DEWALT’s new footprint for the first mini Home Depot store • Built and maintained relationships with store managers and district managers at 14 Home Depot stores across 2 states growing store sales into a $13M territory.• Managed 1 Retail Specialist Team to service Southern Oregon and Northern Nevada stores.• Closed a proposal to district management to gain support for national promotions across the territory • Developed and merchandised DEWALT’s new footprint for the first mini Home Depot store
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Field Marketing SWARM – Black and Decker Corp.
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Apr 2001 - Jun 2002
• Serviced residential and commercial job sites to assist in product trial, conversion, and research.• Built and maintained relationships with the owners/buyers of residential construction companies to educate product safety, productivity, and the benefits of the DEWALT tools and accessories. • Serviced residential and commercial job sites to assist in product trial, conversion, and research.• Built and maintained relationships with the owners/buyers of residential construction companies to educate product safety, productivity, and the benefits of the DEWALT tools and accessories.
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Education
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1996 - 2000
Colorado State University
Bachelor of Arts (B.A.), Speech Communication and Rhetoric -
1994 - 1996
Highlands Ranch High School
Community
