Experience

Adrenalin
• Retail
• 1 - 100 Employee
• Digital Content Strategist

  • Jan 2023 - Present

Global Victoria
• Australia
• International Trade and Development
• 1 - 100 Employee
• Advisor (Digital Content & Brand) | Study Melbourne

  • Apr 2021 - Jan 2023


Victorian Department of Health

• Government Administration
• 700 & Above Employee

• Social Media Advisor | COVID-19 Response Communications

  • Sep 2021 - Oct 2021

  Secondment Secondment



Consulting

• IT Services and IT Consulting

• Brand & Marketing Strategist / Consultant

  • Jun 2020 - Mar 2021

  Discovery: user persona and journey sketch, internal resource and capability audit, partner research and competitor research Foundation: vision, mission, value, segmenting, targeting and positioning Strategy: brand & marketing, product, content, digital, social, campaign Expression: brand narrative, naming, logo, colour, typeface, element, pattern, icon, jingle, scent Presentation: website, social media, print Expansion: content, digital, social, campaign, SEO, SEM Discovery: user persona and journey sketch, internal resource and capability audit, partner research and competitor research Foundation: vision, mission, value, segmenting, targeting and positioning Strategy: brand & marketing, product, content, digital, social, campaign Expression: brand narrative, naming, logo, colour, typeface, element, pattern, icon, jingle, scent Presentation: website, social media, print Expansion: content, digital, social, campaign, SEO, SEM


Ironfish
• Australia
• Real Estate
• 100 - 200 Employee
• Brand & Marketing Manager

  • Sep 2018 - May 2020

3 Hours Education
• Marketing Manager

  • Sep 2016 - Apr 2018

IDP Education Ltd
• Australia
• Education Administration Programs
• 700 & Above Employee
• Marketing Manager

  • Dec 2014 - Aug 2016

Film: A Corner of Heaven
• Project Manager & Assistant Director

  • Oct 2013 - Oct 2014