Mattia Catana

Google Ads , Analytics & Looker Studio Specialist at Dibix
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Contact Information
us****@****om
(386) 825-5501
Location
Pisa, Tuscany, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency
  • Tedesco Elementary proficiency
  • Spagnolo Limited working proficiency

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Daniele Donzello

Mattia ha una risata contagiosa, è molto solare e allo stesso tempo è un ottimo professionista! E' un piacere lavorare con lui!

Tatiana Puce

Mattia, è un professionista di Google Ads con cui ho avuto il piacere di lavorare sin dal mio arrivo in Dibix. Mattia è un valore aggiunto per il nostro team, grazie alla sua gentilezza, cortesia e predisposizione alla collaborazione. Fin dall'inizio, Mattia mi ha fatto sentire la benvenuta nella nostra agenzia e nel reparto Google Ads. La sua spiccata dote comunicativa lo rende non solo un ottimo professionista ma anche una persona solare e piacevole da avere intorno. È sempre pronto ad offrire il suo aiuto al team e a condividere le sue conoscenze. La proattività di Mattia è davvero ammirevole. Non si limita a rispondere alle sfide, ma le affronta con entusiasmo e determinazione. È evidente che è appassionato del suo lavoro e desideroso di crescere professionalmente. Sono sicura che continuerà a raggiungere i suoi obiettivi e a distinguersi in questo settore.

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Credentials

  • B2 inglese
    -
    Nov, 2013
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google
    May, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2022
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Patente europea ECDL
    AICA - Associazione Italiana per l'Informatica e il Calcolo Automatico

Experience

  • Dibix
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Google Ads , Analytics & Looker Studio Specialist
      • Mar 2021 - Present

      I optimize business performance, boosting revenue and increasing customer engagement by implementing targeted Google Ads campaigns. I start with strategic planning, aligning objectives with the client, and then oversee campaign management and performance monitoring. Leveraging Analytics and Looker Studio dashboards, I provide comprehensive data insights to both myself and the client, ensuring continuous updates and improved data visualization. I optimize business performance, boosting revenue and increasing customer engagement by implementing targeted Google Ads campaigns. I start with strategic planning, aligning objectives with the client, and then oversee campaign management and performance monitoring. Leveraging Analytics and Looker Studio dashboards, I provide comprehensive data insights to both myself and the client, ensuring continuous updates and improved data visualization.

  • Apparound
    • Italy
    • Software Development
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Sep 2018 - Mar 2021

      In Apparound I work as a Digital Marketing Specialist with the aim of improving online visibility, advertising products and services, supporting sellers with presentation material and looking for new market prospects. I create text and graphic content for powerpoint presentations, landing pages and blog articles. I use Office package tools (Word) for writing texts and Adobe package tools (Photoshop, Illustrator) for creating graphic material. I manage website pages using the CMS content management tool (Wordpress) and optimize text and images from an SEO perspective. I use Semrush to search for appropriate keywords and to compare the performance of competitors. I sponsor landing pages and information material on digital transformation both with the use of Google Ads, for visibility in Google Search and on social networks such as Linkedin. Depending on the type of content to be sponsored, I also use the Facebook channel. I monitor search advertising campaigns with the use of Google Analytics and social campaigns with Linkedin Insight and Facebook Business Manager and update reports on a weekly basis. I carry out lead and demand generation activities daily, I check visits to the website with Lead Forensics, I classify leads as in target (Marketing Qualified Leads) or not in target and I assign any contact actions with the use of Pipedrive. I create product demos, different according to the industry of reference, to facilitate product demonstrations made by sellers and to provide the potential customer with the application of the product to his business reality following the relevant sales logic. Show less

  • Calzedonia Group
    • District Manager
      • Feb 2018 - Mar 2018

      The objective of this role is to maximise sales results and profitability from sales analysis. I've learned to do the job of sales clerk and sales to the public, including stock order management and constant inventory of merchandise on display to avoid overdraft on display and daily stock inventory to avoid out of stock. I learned how to use and manage the till software and compare daily values with the goal of reaching the daily/weekly target. I have improved my approach with the public, interfacing daily with different people, mostly women. Show less

  • TANDEM Escuela Internacional Madrid
    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager Assistant
      • Mar 2017 - Aug 2017

      I worked as an intern in the role of marketing manager assistant for six months at Tandem Escuela Internacional de Madrid, one of the best known language schools in the city. I helped in CRM management with the use of Excel in order to send regular newsletters to existing customers about new packaged offers or services only. I did scouting and lead generation to create a database of European contacts to send both a company presentation and offers. I have assisted and created short social campaigns via Facebook and Instagram. I conducted short advertising campaigns with Google Ads to promote offers at events. I supported an SEO consultant of the company in Link Building activities, backlink management and optimization of company blog pages. I coordinated the daily activities of a team of two French girls with the aim of looking for new clients in the French territory to propose language course offers. I improved my communicative, relational and linguistic skills thanks to an international and dynamic environment where I was able to interface with different people every day. Show less

  • British International School
    • Pakistan
    • Education Administration Programs
    • 100 - 200 Employee
    • Marketing Manager Assistant
      • May 2016 - Sep 2016

      I did a six-month internship as marketing manager assistant at the British International School, language school, in the city of London. I also had the opportunity to actively collaborate in the marketing team of Herbie, a private transport service start-up initiated by the same CEO of the language school. I helped in the management of company CRM with the tools of the Office package, I designed and created illustrative brochures, using Adobe Illustrator, for both companies to promote activities and services already started as well as new ones. I have carried out lead generation activities, continuously looking for new customers (individuals) potentially interested as well as groups of students, coming from schools located mostly in Italy and Spain. I coordinated a team of French interns engaged in traditional marketing and marketing activities, managing their daily activities, support material and monitoring performance. I used Google Ads to sponsor short pay per click campaigns. I have improved my soft skills both in the communicative-relational and organizational field, given the multinational context that allowed me to get in touch with different people on a daily basis. I have greatly strengthened my language skills with regard to English and I have expanded my linguistic panorama with some written and oral bases of Spanish. Show less

  • Regginella Restaurant
    • Pisa Area, Italy
    • Waiter
      • Aug 2015 - Sep 2015

      I worked at this restaurant, pizzeria, B&B as a waiter but also managing piano bar. The central location and the typical clientele, normally foreign, has allowed me to improve the English language and improve my skills in this area. I worked at this restaurant, pizzeria, B&B as a waiter but also managing piano bar. The central location and the typical clientele, normally foreign, has allowed me to improve the English language and improve my skills in this area.

Education

  • Sida Group Srl Management Academy
    Executive Master in Web Marketing, Social Media & Graphic Design
    2018 - 2018
  • Department of Economy and Management of Pisa
    Master Degree in Marketing and Market Research, 105/110
    2014 - 2017
  • University of Pisa
    Bachelor Degree in Economy and Company Account, Marketing, Production and Finance
    2010 - 2014
  • Università di Pisa
    Corso di laurea in Informatica, Informatica
    2009 - 2010

Community

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