Melvin Sim J.J.
GENERAL MANAGER (OPS & MARKETING) at Marine Online- Claim this Profile
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Bio
Credentials
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Project Management Professional (PMP)
Project Management InstituteJan, 2012- Nov, 2024
Experience
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Marine Online
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Singapore
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Software Development
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1 - 100 Employee
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GENERAL MANAGER (OPS & MARKETING)
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Dec 2021 - Present
Managed overall customer experience, increase revenue and average order value• Oversee day-to-day operations, assign weekly performance goals and ensure their completion, and accomplish your own goals• Maintain project timelines to ensure tasks are accomplished effectively• Delegate responsibilities to the best-qualified employees and enforce all policies, procedures, and guidelines• Evaluate leading technology trends through close collaboration with suppliers and partners• Evaluate strategic partnerships with market leaders in the industry• Define product roadmap, market leading features, functions & user experience• Define compelling product propositions for both retail and wholesale segments• Develop go-to-market strategies• Define channel strategy• Lead and manage of new product launches, work with internal & external subject matter experts to develop the business requirement documents, the business cases, the marketing collaterals and pricingSignificant Highlights• Revenue increased by 200% to USD 200M (Y2022: USD300M Estimated)• Average order value increased by 313%
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Huawei Consumer Business Group
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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HEAD OF GROWTH & PARTNERSHIP (PETAL SEARCH)
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Jun 2020 - Dec 2021
Leads and develops business partnership with longtail developers and Top Content Providers to join Petal Search and Huawei App Gallery• Identify business opportunities to growth hack for Petal Search engine and inviting top partners in APAC to feature their service in the app • Foster and develop relationship with Top Content Providers (Top 100 app developers) to enter the world 3rd largest app ecosystem (App Gallery)• Think and operate strategically to help partnership understand product map of Huawei services with the objective to growth their businesses• Close win-win business deals by coordinating requirements; developing and negotiating contracts and maximise exposure / benefits for partners• Organising Huawei Mobile Services (HMS) talks with associations/schools/mobile agencies to understand the benefits of HMS Significant Achievements • Employee of the month (Dec) for outstanding performance• 56x increase in Daily Active Users (DAU) within 1 year • Negotiated for 10% commission of transaction made on platform• Create new source of SaaS revenue for Petal Search• 300% Increase in average app submitted per company• 264% HMS Core kits integration over projected target• 700% Increase in In App Purchase (IAP) spendings for Games• Negotiated and completed 70 deals with top business partners (SPH, Mediacorp, AsiaOne, Shopee, Ez-Buy, SGCM, 99.co)
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List Sotheby's International Realty Singapore (ListSIRSG)
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Singapore
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Real Estate
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1 - 100 Employee
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Digital Transformation Manager
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Feb 2018 - Jun 2020
Leads and strategizes all digital initiatives for List Sotheby’s International Realty across South East Asia region (SG, PH, TH, JP)Lead a team of 13 staff• Accurate assessment of industry and technology trends to accelerate revenue and share gain of Ultra High Net Worth Individual (HNWI) in the Luxury Real Estate Market• Spearhead the development and continuous improvement of existing digital platforms for effective engagement with consumers.• Process unstructured dispute statements into structured project deliverables with clearly defined ROI.• Driving eCommerce enhancements by developing new communication and advertising channel with close collaboration with sales teams to target digital savvy customers to market luxury properties.• Drive Digital strategies and Programs through deep consumer engagement and analytics, establishing new tracking platforms and improvise tracking process to better understand user journey.• Provide insights to cross functional teams to predict future needs of customers while contributing to overall business decision making to achieve organization's strategic and operational objectives.Significant Highlights• Successfully revamped and launched digital assets to empower and enable sales team to generate significant sales lead• 4800% Increase in sales enquiries (MoM) through various social media leads generation• Reduce digital investment by 52% • Growth of members (Ultra High Net Worth Individual) by 500% (YoY)• Increase digital presence by 64% in 2018, healthy 50% lead over competitors
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Easybook
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Senior Marketing Manager
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Apr 2017 - Feb 2018
I was leading the marketing team for all marketing initiative for Easybook across 7 S.E. Asia markets (SG, MY, TH, ID, VN, KH, MM) on bus tickets, train, ferry and car rental booking business, focusing driving strategic goals and drive revenue. I am actively involved in identifying trends, measure and report performance of all online and offline marketing campaigns and assess against goals (ROI and KPIs). Utilising conversion points to optimise user funnels across multiple channels and customer touch points. I also collaborate with internal teams such as sales and IT department to create product content and optimise user experience. Significant Highlights• Successfully revamp and re-structure digital performance portfolio strategy for Easybook.• More than 100% increase of funnel traffic + X2 of conversion with at least 60% increase of efficiency on overall key digital marketing KPI • Achieved 1million site visits with 4.3 Million site page view, an increase of 60% 2016/2017 YTY.• Achieved more than 33 Million Revenue, up by 50% from 2016.• Increase digital presence by 20% in 2017, healthy 50% lead and maintaining the top of industry.
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SPH Media
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Singapore
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Media Production
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700 & Above Employee
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Business Development Manager
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Jun 2015 - Oct 2016
I was accountable for sourcing new global business opportunities that integrate with SPH’s overall strategic vision and drive revenue growth. I worked closely with sales departments to explore new growth areas, played a key role in negotiations and supervised the client services team. I am also actively involved in all areas of marketing including marketing research, segmentation and targeting, competitive analysis, product mix, sales promotion and channel strategy. My role has been pivotal in strengthening business relationships with senior management of global accounts and conceptualising key client growth plans to drive retention.
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Senior Digital Product Specialist
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Aug 2012 - Jun 2015
In this role, I was responsible for analysing marketplace and industry trends and developing comprehensive long-term business strategies and tactical plans aimed at increasing digital traffic to SPH websites. I worked closely with cross-functional teams to support and provide guidance on project development, promotional campaigns and sales and marketing efforts and I was involved in high-level contract negotiations. I was successful in leveraging on strong client relationship skills to negotiate and secure long-term and highly beneficial strategic partnerships. I also successfully increased site traffic and unique visitors for several key projects.
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Game Designer
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Nov 2011 - Aug 2012
Spearheaded the design, development and launch of ‘Drop Dem’ game on iOS app store. Created concept, story flow, setting, rules, characters, interface design and modes of play Spearheaded the design, development and launch of ‘Drop Dem’ game on iOS app store. Created concept, story flow, setting, rules, characters, interface design and modes of play
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Micron Technology
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Computer Aided Modelling Engineer
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Nov 2010 - Aug 2011
I coordinated user requirements gathering to enhance design & development of legacy system, integrated enhancements and provided round-the-clock user support during implementation phaseIn this role, I was successful in increasing productivity by reducing time spent on monitoring manufacturing processes. This enabled early detection of faults and reduced product wastages. I coordinated user requirements gathering to enhance design & development of legacy system, integrated enhancements and provided round-the-clock user support during implementation phaseIn this role, I was successful in increasing productivity by reducing time spent on monitoring manufacturing processes. This enabled early detection of faults and reduced product wastages.
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Education
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2007 - 2010
Nanyang Technological University Singapore
Bachelor's Degree in Computer Science, Computer Science -
2006 - 2010
Nanyang Technological University Singapore
Bachelor of Engineering (B.Eng.), Computer Science
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