Melvin Medina

International Major Accounts Manager at Annie International Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US
Languages
  • Spanish -
  • English Native or bilingual proficiency

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • International Major Accounts Manager
      • Jan 2022 - Present
    • France
    • Retail Luxury Goods and Jewelry
    • 200 - 300 Employee
    • Director of Business Development, Latin America
      • 2016 - Jan 2022

      • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales… Show more • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales activities for key accounts and territories in 2019. • Strategize to promote brand in social media making my market #1 for the brand globally. Show less • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales… Show more • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales activities for key accounts and territories in 2019. • Strategize to promote brand in social media making my market #1 for the brand globally. Show less

    • France
    • Wholesale
    • 1 - 100 Employee
    • Area Sales Manager, South America
      • 2012 - 2016

      • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch… Show more • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch year. • Managed yearly budgets to strategizes use of marketing funds over $200,000. Show less • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch… Show more • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch year. • Managed yearly budgets to strategizes use of marketing funds over $200,000. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Category Manager, Mexico
      • Mar 2011 - Oct 2012

      • Managing 6 different categories generating over 42 million in sales in over 300 POS. • Managing over 2,000 different SKU’s. • Negotiating margins and implementation strategies with over 35 different vendors. • Managing 6 different categories generating over 42 million in sales in over 300 POS. • Managing over 2,000 different SKU’s. • Negotiating margins and implementation strategies with over 35 different vendors.

    • Malaysia
    • Retail
    • 1 - 100 Employee
    • Senior Account Coordinator North America
      • Jan 2009 - Jan 2011

      • Managed all North America, Canada and Hawaii accounts for all TR POS for ADF. • Successfully Launched new skin care brand and new fragrance brand across LATAM TR increasing the ADF Portfolio by 12% vs. 2008. • Designed and implemented a training program for over 300 sales associates for 12 different clients across NAM.

    • Senior Account Coordinator
      • Jan 2008 - Jan 2009

      • Managed 5 BA’s in all West Coast Northern and Southern Boarder stores for ADF, 8 total POS. • Maximization of retail sales through point of sale execution of 6 new fragrance launches. • Established competitive sell-out contest to help increase sales by 12% vs. same month 2007.

    • United States
    • Armed Forces
    • 700 & Above Employee
    • Engineer 3rd Class
      • Mar 2001 - Aug 2004

      • Decorated Naval Engineer with service aboard vessels, worldwide. • Participated in the Iraqi Freedom and Enduring Freedom campaigns, earning Unit Commendations and personal commendations and awards. • Managed the ship’s search and rescue team of 6 personnel. • Designed and implemented an on-board training program to develop “swimming expertise” and enhance the ship’s lifesaving capabilities. • Decorated Naval Engineer with service aboard vessels, worldwide. • Participated in the Iraqi Freedom and Enduring Freedom campaigns, earning Unit Commendations and personal commendations and awards. • Managed the ship’s search and rescue team of 6 personnel. • Designed and implemented an on-board training program to develop “swimming expertise” and enhance the ship’s lifesaving capabilities.

Education

  • Florida International University - College of Business
    Masters Degree, International Business
    2021 - 2022
  • University of Tampa - John H. Sykes College of Business
    BSBA, International Business & Management
    2004 - 2007
  • Valley Forge Military Academy & College
    High School Degree
    1996 - 1999
  • Florida International University - College of Business
  • University of Tampa - John H. Sykes College of Business
    International Business

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