Melvin Medina
International Major Accounts Manager at Annie International Inc- Claim this Profile
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Spanish -
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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Annie International Inc
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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International Major Accounts Manager
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Jan 2022 - Present
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Christofle
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France
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Retail Luxury Goods and Jewelry
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200 - 300 Employee
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Director of Business Development, Latin America
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2016 - Jan 2022
• Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales… Show more • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales activities for key accounts and territories in 2019. • Strategize to promote brand in social media making my market #1 for the brand globally. Show less • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales… Show more • Establish and negotiate contracts with key retailers, wholesale and hospitality accounts; established new accounts increasing 11% vs. 2018. • Increased regional sell-in by 15% vs. 2018. • Reduced regional expense by 20% by strategically cutting costs vs. 2018. • Actively supervising a team of 6 personnel across Latin America. • Currently managing 105 different accounts across 18 different countries with over 125 POS. • Initiated and managed strategic over 15 sales activities for key accounts and territories in 2019. • Strategize to promote brand in social media making my market #1 for the brand globally. Show less
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Shiseido Group EMEA
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France
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Wholesale
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1 - 100 Employee
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Area Sales Manager, South America
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2012 - 2016
• Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch… Show more • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch year. • Managed yearly budgets to strategizes use of marketing funds over $200,000. Show less • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch… Show more • Improve and maintain operational and profit objective exceeding $10,000,000 in sales • Planning, managing and executing with local brand managers (x13) for 8 different distributors. • Manage all 6 fragrance portfolio brands in the LATAM Markets. • Successfully launched 2 new fragrance brands in LATAM. • Lead over 12 new successful fragrance launches in 8 different LATAM regions. • Increased visibility during new Fragrance launch in increasing sell-out by 15% during launch year. • Managed yearly budgets to strategizes use of marketing funds over $200,000. Show less
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AutoZone
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Category Manager, Mexico
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Mar 2011 - Oct 2012
• Managing 6 different categories generating over 42 million in sales in over 300 POS. • Managing over 2,000 different SKU’s. • Negotiating margins and implementation strategies with over 35 different vendors. • Managing 6 different categories generating over 42 million in sales in over 300 POS. • Managing over 2,000 different SKU’s. • Negotiating margins and implementation strategies with over 35 different vendors.
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Estee Lauder
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Malaysia
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Retail
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1 - 100 Employee
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Senior Account Coordinator North America
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Jan 2009 - Jan 2011
• Managed all North America, Canada and Hawaii accounts for all TR POS for ADF. • Successfully Launched new skin care brand and new fragrance brand across LATAM TR increasing the ADF Portfolio by 12% vs. 2008. • Designed and implemented a training program for over 300 sales associates for 12 different clients across NAM.
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Senior Account Coordinator
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Jan 2008 - Jan 2009
• Managed 5 BA’s in all West Coast Northern and Southern Boarder stores for ADF, 8 total POS. • Maximization of retail sales through point of sale execution of 6 new fragrance launches. • Established competitive sell-out contest to help increase sales by 12% vs. same month 2007.
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US Navy
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United States
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Armed Forces
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700 & Above Employee
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Engineer 3rd Class
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Mar 2001 - Aug 2004
• Decorated Naval Engineer with service aboard vessels, worldwide. • Participated in the Iraqi Freedom and Enduring Freedom campaigns, earning Unit Commendations and personal commendations and awards. • Managed the ship’s search and rescue team of 6 personnel. • Designed and implemented an on-board training program to develop “swimming expertise” and enhance the ship’s lifesaving capabilities. • Decorated Naval Engineer with service aboard vessels, worldwide. • Participated in the Iraqi Freedom and Enduring Freedom campaigns, earning Unit Commendations and personal commendations and awards. • Managed the ship’s search and rescue team of 6 personnel. • Designed and implemented an on-board training program to develop “swimming expertise” and enhance the ship’s lifesaving capabilities.
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Education
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Florida International University - College of Business
Masters Degree, International Business -
University of Tampa - John H. Sykes College of Business
BSBA, International Business & Management -
Valley Forge Military Academy & College
High School Degree -
Florida International University - College of Business
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University of Tampa - John H. Sykes College of Business
International Business