Experience

RELIFE Company

• Italy
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Global Portfolio Strategy Manager

  • Apr 2023 - Present

  Lead the development and implementation of the global portfolio brand positioning strategy for aesthetic injectables and cosmeceuticals, portfolio brand equity, SKU positioning, build digital and service strategy, including supporting market research needs, competitive intelligence gathering, portfolio positioning/key messages, global conferences strategy, and key scientific and lay media communications in collaboration with Global Strategic Marketing and Scientific Affairs teams.

• Global Senior Product Manager – Corporate Marketing - Dermatology and Aesthetic Medicine - Menarini

  • May 2016 - Apr 2023

  Company start-up Responsibilities:- Coordinated Company and Brand Identity Creation.- Played a vital role in developing Global Strategy, positioning, pricing guidelines, and packaging for affiliates.- Managed the creation of Company Profile, Global Brand Book, Print Advertisement layout, Detail Aids and Brochures layouts, and web site.- Coordinated advertisement photo shoots.- Played a vital role in formulation development while coordinating with Medical, R&D, Regulatory departments and manufactures.- Collaborated with the Business Development department to identify new business opportunites.- Coordinated the design of quantitative and qualitative market research, and analyzed the output in order to recommend the proper strategy.- Coordinated Public Relations, Advertising, and Web agencies in the implementation of the communication strategy. - Organized international congresses and PR events.- Successfully presented the business opportunity to the affiliates. Show less



MENARINI Group

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager – Pharmaceutical OTC Division – Face and Body Care (cosmetics and medical devices)

  • Mar 2015 - May 2016

  Responsible for the innovation and development of the You Derm brand. Brand Management: - Developed and implemented a new business model for the nail care product (onychomycosis). - Developed and implemented a new business model for the anti-acne line. Product Launch Activities: - Developed the marketing plan for the anti-acne line that resulted in the launch of 3 new products in March 2016. - Devised Point of Sales’ materials and tools to support sales force operations. - Introduced products to the sales-force. Product Development Activities: - Supported product development by researching market trends and consumers' needs. - Collaborated with departments involved in the production process, packaging and total output. Show less



Manetti&Roberts

• Consumer Goods
• 200 - 300 Employee

• Product Manager - Face Care Innovation

  • Jun 2013 - Feb 2015

  Product Launch Activities:- Developed the marketing plan for the division’s second anti-aging face care line that resulted in the launch of 5 new products in October 2014. - Played vital role in the development and launch of the division's first anti-wrinkle face care line (Lift Effect) composed of 4 products, which became the third anti-wrinkle line 2014. Provided input in product design. Researched, determined and recommended prices for new products based on goals, market analysis, and product profitability. - Devised and lead project for the development of the I-Pad software used by sales-force to present products to clients. Coordinated agencies, sales and trade marketing departments. This software is now being used by other companies within Bolton Group. - Introduced products to the sales-force and trained the beauty consultants.- Coordinate Public Relations, Advertising, and Web agencies in the implementation of the communication strategy. Product Development Activities:- Supported product development by researching market trends and consumers' needs. - Collaborated with departments involved in the production process, packaging and total output. - Analyzed consumer tests data to improve product's ability to satisfy consumers’ needs.- Devised Point of Sales materials, and tools to support sales force operations. Show less

• Product Manager - Body Care

  • Jun 2012 - Jun 2013

  - Played vital role in the division’s entry in the anti-aging market with the launch of a product line composed of 5 products. Improved sales forecast tool used when entering new markets.

• Junior Product Manager - Body Care

  • Jun 2011 - Jun 2012

  - Managed the market leading anti-cellulite OTC topic drug, monitoring and analyzing performance on the market, and analyzing market trends.- Coordinated medical marketing and PR projects.- Managed the creation of the website.

• International Marketing Intern

  • Jan 2011 - Jun 2011

  - Analyzed the market performance of international divisions. - Managed the creation of the International website.- Adapted the marketing strategy to the different cultural and legal aspects of the countries in which the company operated.